Summary of the Conference Call for Ruoyuchen Company Overview - Ruoyuchen reported a revenue of nearly 1.8 billion yuan in 2024, representing a year-on-year growth of approximately 30%, with a net profit exceeding 100 million yuan, achieving a three-year compound growth rate of 54% [2][3] - The company’s management team is stable, with the controlling shareholder holding over 40% of the shares and an average executive age of around 40 years, with most having over 10 years of tenure [2][5] - A stock incentive plan was launched in 2022, covering key members, effectively motivating employees and ensuring business transformation for long-term development [2][5] Business Segments E-commerce Services - Ruoyuchen's main business includes e-commerce services, which consist of operational agency and brand management [2][6] - In 2024, operational agency revenue reached 760 million yuan, while brand management revenue was 500 million yuan, with brand management experiencing a growth rate of 200% [2][6] Free Brands - The free brand "Zanjia" focuses on high-end fragrance home cleaning products, achieving a revenue of 480 million yuan in 2024, with a three-year compound growth rate of 87% [2][7] - Zanjia has differentiated itself in a competitive market through unique fragrance blending and lasting scent technology, ranking seventh on Tmall's Jiaxing list during the 2025 618 shopping festival [2][7] Health Products - The health product brand "Feicui" was established in September 2024, focusing on ergothioneine as a core selling point, with a product matrix that includes auxiliary materials [4][10] - By May 2025, monthly sales for Feicui reached between 25 million to 50 million yuan, with increasing average prices and repurchase rates, indicating strong market performance and growth potential [4][11] Market Positioning and Strategy - Zanjia targets young middle-class consumers aged 18-24 and new white-collar workers, enhancing market competitiveness through seasonal limited editions and IP collaborations [2][8] - The company has launched a summer limited series and collaborated with the Audrey Hepburn IP to create four fragrance types, further solidifying its brand image in the high-end fragrance market [2][9] Future Outlook - Ruoyuchen is optimistic about future growth, leveraging its operational advantages in the health sector and a dedicated team of over 200 in the health product division, particularly among female consumers in lower-tier cities [2][13] - The company is promoting new ruby oil products, focusing on anti-inflammatory effects, and expanding its product offerings to drive revenue growth and profit elasticity [2][13][14]