机构：华泰证券 研究员：樊俊豪/张霜凝 主力品牌强化运动品牌链接巩固用户心智，多品牌建设加速主力品牌方面：1）NIKE 在期内重点聚焦 专业运动线，升级跑步、篮球、户外等核心品类，ACG 子品牌26 年独立门店有望落地，11 月已于北京 太古里围挡，滔搏有望成为核心运营合作伙伴，着力提升Nike 在户外领域的品牌认知度与市场份额。 2）Adidas 三叶草系列及Adizero 等产品市场反馈良好，针对中国本土化市场设计的FOS 系列产品，在 滔搏独立门店拓展助力下持续获得市场认可，经典款和创新款共同发力下有望延续销售增势。多品牌方 面，期内公司深化专业跑步和户外细分赛道布局，新落地的跑步集合店"ektos"亮相上海马拉松体育博览 会，挪威品牌 Norr na 兼具专业性能与美学，在10 月以快闪店形式落地上海浦东嘉里城，加码高端户外 运动。 滔搏公布FY26 年第三季度运营表现：公司零售及批发业务总销售额同比高单位数下跌，零售业务表现 优于批发业务，整体终端需求仍处于弱复苏区间；期间直营门店毛销售面积较1HFY26 -1.3%，同 比-13.4%，净关店数量环比收窄，公司继续推进门店网络优化、谨慎开闭店策略。 ...

证券研究报告 滔搏 (6110 HK) 港股通 滔搏公布 FY26 年第三季度运营表现：公司零售及批发业务总销售额同比高 单位数下跌，零售业务表现优于批发业务，整体终端需求仍处于弱复苏区间； 期间直营门店毛销售面积较 1HFY26 -1.3%，同比-13.4%，净关店数量环比 收窄，公司继续推进门店网络优化、谨慎开闭店策略。当前零售环境弱复苏， 市场仍处于促销氛围，但我们看好短期 NIKE 大中华区在专业运动新品、体 育营销、全域一体化经营下的零售反转，有望带动盈利能力改善，同时多品 牌布局持续发力，有望从传统零售运营向品牌管理转型，打开长期增长空间， 维持"买入"评级。 线上与线下渠道表现分化收窄，库存下降但折扣同比加深 1）流水：第三季度零售业务同比表现略弱于上半财年，主因终端消费处于 弱复苏阶段。分渠道看，受去年同期低基数影响，线下及线上渠道同比表现 分化收窄，第三季度线下/线上的同比表现较上半财年略有改善/放缓。2）经 营：线上销售占比提升，带动整体折扣率同比加深，但受益于线上线下分化 收窄，折扣加深幅度较上半财年有所改善；我们预计在期内电商大促及库存 管控节奏下，期末库存同比有所下降且周转效率保持良 ...

Summary of the Conference Call for Ruoyuchen Company Overview - Ruoyuchen reported a revenue of nearly 1.8 billion yuan in 2024, representing a year-on-year growth of approximately 30%, with a net profit exceeding 100 million yuan, achieving a three-year compound growth rate of 54% [2][3] - The company’s management team is stable, with the controlling shareholder holding over 40% of the shares and an average executive age of around 40 years, with most having over 10 years of tenure [2][5] - A stock incentive plan was launched in 2022, covering key members, effectively motivating employees and ensuring business transformation for long-term development [2][5] Business Segments E-commerce Services - Ruoyuchen's main business includes e-commerce services, which consist of operational agency and brand management [2][6] - In 2024, operational agency revenue reached 760 million yuan, while brand management revenue was 500 million yuan, with brand management experiencing a growth rate of 200% [2][6] Free Brands - The free brand "Zanjia" focuses on high-end fragrance home cleaning products, achieving a revenue of 480 million yuan in 2024, with a three-year compound growth rate of 87% [2][7] - Zanjia has differentiated itself in a competitive market through unique fragrance blending and lasting scent technology, ranking seventh on Tmall's Jiaxing list during the 2025 618 shopping festival [2][7] Health Products - The health product brand "Feicui" was established in September 2024, focusing on ergothioneine as a core selling point, with a product matrix that includes auxiliary materials [4][10] - By May 2025, monthly sales for Feicui reached between 25 million to 50 million yuan, with increasing average prices and repurchase rates, indicating strong market performance and growth potential [4][11] Market Positioning and Strategy - Zanjia targets young middle-class consumers aged 18-24 and new white-collar workers, enhancing market competitiveness through seasonal limited editions and IP collaborations [2][8] - The company has launched a summer limited series and collaborated with the Audrey Hepburn IP to create four fragrance types, further solidifying its brand image in the high-end fragrance market [2][9] Future Outlook - Ruoyuchen is optimistic about future growth, leveraging its operational advantages in the health sector and a dedicated team of over 200 in the health product division, particularly among female consumers in lower-tier cities [2][13] - The company is promoting new ruby oil products, focusing on anti-inflammatory effects, and expanding its product offerings to drive revenue growth and profit elasticity [2][13][14]

Core Viewpoint - Baozun E-commerce has acquired the China operations of the high-end yoga apparel brand Sweaty Betty, marking its third international brand acquisition in three years, following GAP and Hunter [2][5]. Group 1: Acquisition Details - The acquisition of Sweaty Betty is part of Baozun's strategy to enhance its brand management capabilities and move away from the instability of the agency model [6]. - Sweaty Betty, founded in 1998, has struggled in the Chinese market since its entry in 2021, with a significant reduction in its physical store presence [5][9]. - The acquisition aims to leverage the untapped potential of high-end brands in China, as noted by industry insiders [5][6]. Group 2: Strategic Transformation - Baozun is restructuring its business into three main lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), with acquisitions being a key part of this transformation [5][6]. - The operational team for Sweaty Betty will be sourced from GAP, indicating a strategy of localized restructuring, including supply chain adjustments and product modifications for Asian consumers [8]. Group 3: Market Context - The high-end sportswear market in China is becoming increasingly competitive, with Lululemon holding over 70% market share in the high-end yoga segment [9]. - Despite a 20% growth in Lululemon's mainland China market, the growth rate has significantly slowed, indicating a challenging environment for new entrants like Sweaty Betty [9][10]. - Cultural alignment is crucial for high-end brands, and Sweaty Betty has yet to establish a localized brand identity in China, which may hinder its success [10].