Core Viewpoint - The article emphasizes the importance of brand image building and public opinion guidance for companies in today's fast-paced information dissemination era, highlighting the need for effective risk management strategies to maintain brand stability. Group 1: Misconceptions about Public Opinion Guidance - Many companies equate public opinion guidance solely with crisis public relations, failing to recognize it as a long-term process that requires proactive communication and brand building [2] - Some companies overly rely on traditional media for public opinion guidance, neglecting the growing influence of social media platforms where consumers prefer to obtain information [3] - Companies often focus too much on their own perspectives and overlook consumer feedback, which is crucial for brand image shaping [4] Group 2: Key Elements of Brand Image Building - Establishing a clear brand positioning is fundamental for companies to stand out in the market, requiring a clear understanding of core values and target audiences [6] - Increasing brand transparency is essential in building consumer trust, necessitating the proactive disclosure of product information and corporate culture [7] - Actively participating in social responsibility initiatives can enhance brand image and foster consumer recognition, as modern consumers care about corporate social engagement [9] Group 3: Strategies for Effectively Managing Public Opinion Risks - Companies should implement a comprehensive public opinion monitoring mechanism to analyze market dynamics and consumer feedback regularly [3] - Developing emergency response plans in advance is crucial for addressing sudden public opinion events, ensuring swift communication and damage control [3] - Strengthening interaction with consumers through various channels can enhance their engagement and loyalty, providing positive information for brand building [11] Conclusion - Companies must continuously learn and adapt in the process of public opinion guidance and brand image building, focusing on eliminating misconceptions, enhancing transparency, and engaging in social responsibility [11]