Core Insights - The annual forum hosted by Deep Blue Think Tank focused on "Omni-channel Marketing Reshaping the New Landscape of Home Furnishing" and discussed how home furnishing companies can leverage omni-channel strategies and AI technology to achieve precise positioning and differentiated competition in the context of the current market environment and national policies [1] Group 1: Market Environment and Consumer Needs - The disparity between the professional perspective of companies and the consumer demand perspective has led to high communication costs, making it crucial for companies to accurately capture consumer needs and integrate them into product development [3] - The shift in consumer focus towards health, comfort, and aesthetics has become a mainstream trend, highlighting the need for differentiated competition strategies [3] - The younger consumer demographic has shown an increased interest in product details, raising the expectations for companies and sales personnel [3] Group 2: Research Strategy Adjustments - Aiyirisi has shifted its research strategy from focusing on dealer needs to prioritizing end-user insights, aiming to transition product development from a company-centric approach to a user-problem-solving approach [3] Group 3: Innovation Directions for Differentiation - Aiyirisi identified three major innovation directions for differentiation: aesthetic innovation, comfort innovation, and technological innovation [4] - In aesthetic innovation, brands should create unique aesthetic labels to establish irreplaceability [4] - For comfort innovation, companies should continuously optimize product comfort, making it a core competitive advantage [4] - In technological innovation, companies must avoid "pseudo-technology" and focus on genuinely solving user problems without adding extra hassle for consumers [4]