跨界联动+市集拓展多点触达，线上外卖增长强劲 据全聚德集团相关负责人介绍，春节期间线上平台外卖接单量同比增长47%。集团持续优化外卖运营体系、延长服务时段、推出专属出餐通道、完善应急响 应机制，确保订单高效准时交付。 【环球网消费综合报道】春节假期消费市场亮点纷呈，购销两旺。商务大数据显示，2026年春节假期，全国重点零售和餐饮企业日均销售额较2025年春节 假期增长5.7%，增速加快1.6个百分点。商务部重点监测的78个步行街（商圈）客流量、营业额较去年春节假期分别增长6.7%和7.5%。 在整体消费市场稳健向好的背景下，全聚德以"奋战新春开门红"为核心目标，坚守百年匠心、深耕市场需求，旗下全聚德、仿膳、丰泽园、四川饭店四大品 牌在餐饮、食品双赛道发力，抢占新春消费市场。据全聚德集团相关负责人介绍，今年春节假期，集团旗下多家门店创下单日营收新高，线上外卖接单量 同比增长近五成，成功实现新春"开门红"，彰显老字号的市场活力与品牌韧性。 据全聚德集团市场部相关负责人介绍，2026年春节以"骐骥启新·四味贺春"为营销主题。相较于2025年，本次活动紧扣消费市场新特点，在活动规模、会员 运营、场景体验、营销维度等方 ...

新春启序，万象更新，刚刚过去的春节假期消费市场亮点纷呈，购销两旺。商务大数据显示，2026年春 节假期，全国重点零售和餐饮企业日均销售额较2025年春节假期增长5.7%，增速加快1.6个百分点。商 务部重点监测的78个步行街（商圈）客流量、营业额较去年春节假期分别增长6.7%和7.5%。 在整体消费市场稳健向好的背景下，全聚德（002186）（002186.SZ）以"奋战新春开门红"为核心目 标，坚守百年匠心、深耕市场需求，旗下全聚德、仿膳、丰泽园、四川饭店四大品牌在餐饮、食品双赛 道发力，抢占新春消费市场。据全聚德集团相关负责人介绍，今年春节假期，集团旗下多家门店创下单 日营收新高，线上外卖接单量同比增长近五成，成功实现新春"开门红"，彰显老字号的市场活力与品牌 韧性。 据全聚德集团市场部相关负责人介绍，2026年马年春节以"骐骥启新·四味贺春"为营销主题。相较于 2025年，本次活动紧扣消费市场新特点，在活动规模、会员运营、场景体验、营销维度等方面进行了全 方位升级与创新。通过新春套餐和爆款单品创新、线上线下（300959）营销矩阵联动、高峰时段动态调 整精细化管理等，有效拉动翻台率与客单价，形成口碑与销 ...

Core Insights - The upcoming Milan Winter Olympics is expected to be a highly digital and omnichannel sports event, providing significant opportunities for Chinese brands to enhance their global market presence through streaming and multi-device engagement [1][2] Group 1: Audience Engagement Trends - In North America and Europe, there is a notable shift towards streaming and CTV (Connected TV) for watching live sports events, with 41% of viewers in the US and 47% in Australia planning to watch via these platforms [1] - 27% of respondents in the US are watching more live sports through CTV, compared to 18% via traditional television, indicating a clear trend towards digital consumption [1] - In Italy, 72% of respondents plan to watch the Winter Olympics live, with streaming becoming the mainstream viewing method [1] Group 2: Content Consumption Patterns - During the event cycle, viewers frequently switch between highlight reels, news updates, short video content, and online discussions, with 61% of US viewers watching highlight reels and 51% following sports news [2] - In Canada and Australia, nearly two-thirds of viewers engage with highlight content during event breaks, while in Asian markets, the viewing ratio for highlights and short videos remains around 70% [2] Group 3: Brand Impact and Advertising Effectiveness - Major global sports events significantly enhance brand visibility, with 56% of US viewers and 52% of Canadian viewers more likely to notice brands featured in sports content [2] - 57% of Italian viewers find advertisements during sports events to be more credible, and over 40% of audiences in markets like South Korea and Australia are more inclined to learn about brands advertised during sports events [2] - High-end media channels, particularly CTV, are 1.5 times more effective than traditional media in enhancing positive brand recognition and 1.3 times more effective in driving purchase intent [2]

研究显示，在调研覆盖的多个国家和地区中，观众观看直播体育赛事的方式正发生明显变化。随着流媒 体平台上体育赛事内容持续扩充，越来越多观众开始通过CTV和流媒体平台收看赛事。以北美和欧洲市 场为例，美国有27%的受访者表示正在通过CTV观看更多直播体育赛事，而通过传统电视观看的比例为 18%；在加拿大，这一比例为23%。与此同时，在意大利，72%的受访者表示计划观看这一冬季体育盛 事的直播赛事，以流媒体为核心的观看方式正在成为主流。 即便是在观看赛事直播的过程中，观众的内容参与也并未止步于单一屏幕。研究发现，观众会在赛事周 期内频繁切换高光集锦、新闻更新、短视频内容以及线上讨论。以美国市场为例，61%的观众会观看赛 事高光集锦，51%会关注体育相关新闻，35%会回看赛事录像；在加拿大和澳大利亚，近三分之二的观 众会在赛事间隙观看集锦内容；而在日本、中国香港及韩国等亚洲市场，集锦与短视频内容的观看比例 同样维持在约70%的高位。 本报讯 （记者梁傲男）1月27日，广告科技公司The Trade Desk（纳斯达克：TTD，以下简称TTD）联 合市场调研机构Appinio发布的最新研究显示，即将在米兰举行的全球冬季体 ...

东方甄选（1797.HK）终于扭亏。 渠道布局上，东方甄选在财报中明确，将持续深化多渠道战略，线下布局稳步推进。目前，公司已在不同区域投放40多台自动售货机，其中部分设备已实现 盈利。"我们计划将其规模化推广，进一步扩大布局范围，覆盖写字楼、社区、学习中心等多元场景，补充线下销售触点，完善全渠道生态。" 此外，东方甄选还计划开设新的矩阵直播账号并招募新主播，值得关注的是，东方甄选还透露了线下体验店的最新进展——首家线下旗舰店即将落地北京中 关村，门店面积达439平方米，将打造一站式"购物+休闲+社交"的消费场景。 1月28日晚间，东方甄选披露2026财年中期业绩。财报显示，截至2025年11月30日止六个月，东方甄选营收总额为23.12亿元，同比增长5.7％；若剔除与辉同 行直播间产生的营收，东方甄选总营收将增长17％。同时，东方甄选净利润为2.39亿元，上年同期净亏损9679.9万元。 东方甄选在财报中表示，自营产品业务成为营收增长的核心引擎。截至2025年11月30日止六个月，其已累计推出801款自营产品，自营产品营收由上年同期 的17亿元增长18.1%至20亿元，自营产品GMV占总GMV的比例约为52. ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company is expected to achieve a significant increase in net profit attributable to shareholders in 2025, with a forecasted growth of 125% to 175%, resulting in a net profit of 436 million to 533 million yuan [5] - The company has successfully expanded its store network, reaching a total of 1,668 stores by the end of 2025, with a net increase of 163 stores during the year [6] - The company is enhancing its international presence, particularly in Southeast Asia, demonstrating the cross-cultural appeal of its designs [6] - The company is focusing on product differentiation and has launched new products that blend traditional culture with modern fashion [7] - The financial projections indicate a steady increase in revenue and net profit over the next few years, with expected revenues of 8.52 billion yuan in 2025 and 10.46 billion yuan in 2026 [9] Financial Summary - The company’s revenue is projected to grow from 5.9 billion yuan in 2023 to 12.56 billion yuan in 2027, reflecting a compound annual growth rate (CAGR) of approximately 20.1% [9] - The net profit attributable to shareholders is expected to rise from 333 million yuan in 2023 to 960 million yuan in 2027, with a notable increase of 148.2% in 2025 [9] - The earnings per share (EPS) is forecasted to increase from 0.38 yuan in 2023 to 1.08 yuan in 2027, indicating strong profitability growth [9] - The price-to-earnings (P/E) ratio is projected to decrease from 34.6 in 2023 to 12.0 in 2027, suggesting an attractive valuation over time [9]

Core Viewpoint - Chao Hong Ji (潮宏基) expects a significant increase in net profit for the year 2025, projecting a growth of 125% to 175% compared to the previous year, driven by enhanced product and brand strength, as well as refined operational strategies [1] Financial Performance - The company forecasts a net profit attributable to shareholders of between 436 million yuan and 533 million yuan for 2025, compared to 194 million yuan in the previous year [1] - The net profit after deducting non-recurring gains and losses is expected to be between 421 million yuan and 515 million yuan, also reflecting a growth of 125% to 175% year-on-year [1] - Basic earnings per share are projected to be between 0.49 yuan and 0.60 yuan, up from 0.22 yuan in the same period last year [1] Strategic Initiatives - The company aims to enhance its product and service offerings while focusing on its core strategy of "focusing on the main brand, extending 1+N, all-channel marketing, and internationalization" [1] - Chao Hong Ji is committed to optimizing its operations through refined management and digital empowerment to boost brand competitiveness [1] - The company is actively promoting the integration of online and offline channels and accelerating its international expansion to improve the efficiency of individual store operations [1] Store Expansion - By the end of 2025, Chao Hong Ji plans to have a total of 1,668 jewelry stores, with a net increase of 163 stores within the year [1]

Group 1 - The company announced that its controlling shareholder, Shantou Chaohongji Investment Co., Ltd., has completed the procedures for the pledge and release of shares [1] - As of the announcement date, there is no risk of forced liquidation or transfer of the pledged shares [1] - The company will continue to monitor the pledge situation and related risks, ensuring timely information disclosure [1] Group 2 - The company forecasts a positive net profit for the year 2025, with an expected increase of over 50% [4] - The performance improvement is attributed to the company's strategic focus on its main brand, multi-channel marketing, and international expansion [4] - By the end of 2025, the total number of Chaohongji jewelry stores is expected to reach 1,668, with a net increase of 163 stores during the year [4]

Core Viewpoint - Chao Hong Ji (002345.SZ) expects a significant increase in net profit for 2025, projecting a range of CNY 435.71 million to CNY 532.54 million, representing a growth of 125% to 175% compared to the previous year [1] Financial Performance - The net profit attributable to shareholders is forecasted to be between CNY 421.33 million and CNY 514.96 million, also reflecting a growth of 125% to 175% year-on-year [1] Strategic Focus - The company is focusing on its core strategy of "focusing on the main brand, extending 1+N, all-channel marketing, and internationalization" [1] - The brand philosophy emphasizes interpreting Eastern culture through fashion, aiming to continuously optimize products and services [1] Operational Enhancements - Chao Hong Ji is enhancing its core competitiveness through refined operations and digital empowerment [1] - The company is actively promoting the integration of online and offline channels while accelerating its international expansion [1] Store Expansion - By the end of 2025, the total number of Chao Hong Ji jewelry stores is expected to reach 1,668, with a net increase of 163 stores during the year [1] Business Growth - The jewelry business is anticipated to achieve significant performance growth in 2025, driven by continuous improvements in product and brand strength, as well as the efforts of the operational team [1]

Group 1 - The company, Emei Mountain A (000888.SZ), has stated that it is currently not collaborating with Baima Tea Industry, but it is working with other tea companies such as Zhongcha, Chuanhong, and Ximing Tea [1] - The company's tea industry aims to consolidate its core market in Sichuan and Chongqing while focusing on expanding into high-potential regions such as East China, South China, and North China [1] - The company plans to establish a comprehensive "online mall + live e-commerce + community marketing" multi-channel system, integrating platforms like Douyin and JD for cross-border zones [1]