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民航版12306落地背后:航司票代“对决”,行业或将洗牌
Nan Fang Du Shi Bao· 2025-07-29 08:53
Core Viewpoint - The announcement by Air China, China Southern Airlines, and China Eastern Airlines to designate the "Flight Travel" platform as an official direct sales channel marks a significant shift in the airline ticket sales market, akin to the establishment of a civil aviation version of "12306" [1][2][4] Group 1: Direct Sales Platform Launch - The three major airlines aim to provide a more transparent and convenient ticket purchasing experience by selecting "Flight Travel" as a direct sales channel, alongside their official websites and apps [2][3] - The newly launched "Civil Aviation Official Direct Sales Platform" integrates resources from 37 domestic airlines, allowing consumers to compare and purchase tickets across different airlines on a single interface [3][4] - The platform emphasizes six commitments: price transparency, no bundled sales, strict adherence to airline refund and change policies, prevention of data-driven price discrimination, information security, and consistency between the invoice amount and payment amount [3][4] Group 2: Industry Dynamics and Challenges - The traditional ticket sales market has been plagued by issues such as price markups, bundled sales, and opaque refund policies, leading to consumer dissatisfaction [4][5] - The rise of data-driven pricing strategies has created a disparity in ticket pricing, where consumers often do not see the cheapest options available [4][5] - The competition between airlines and third-party agents has intensified, with airlines increasingly pushing for direct sales to reclaim control over ticket pricing and sales [5][6] Group 3: Market Impact and Future Outlook - The establishment of the direct sales platform is expected to significantly impact the ticket agency market, particularly squeezing the profit margins of small to medium-sized ticket agents [7][9] - Larger travel agencies may remain relatively insulated due to their customer resources and service capabilities, while OTA platforms will need to adapt their business models [9] - The shift towards direct sales channels allows airlines to reduce marketing costs by eliminating agent commissions, potentially leading to a more transparent pricing structure for consumers [9]