Core Viewpoint - The article discusses a significant transformation in the global color market, driven by the shift from synthetic petroleum-based dyes to safer, more sustainable bio-based natural pigments, which is expected to reshape industries such as food, beverages, cosmetics, and pharmaceuticals [8][10]. Group 1: Market Transformation - The traditional era of petroleum-based synthetic dyes is coming to an end, with a projected market shift from approximately $2 billion in 2025 to over $4 billion by 2030 for natural food colorants [8]. - This transformation is fueled by increasing consumer health awareness, accumulating scientific evidence, and stricter regulations, leading to a substantial market gap left by the ban on synthetic dyes in regions like the US and EU [8][30]. - Major food companies, including Nestlé and Kraft Heinz, are committing to eliminating artificial colors from their products by 2026 and 2027, respectively, indicating a broader industry shift towards "clean label" products [30]. Group 2: Historical Context and Current Trends - The rise of synthetic dyes began in the mid-19th century with the accidental discovery of mauveine by William Henry Perkin, which led to the commercialization of synthetic dyes [18][20]. - Despite their popularity, synthetic dyes have been linked to health concerns, including potential associations with behavioral issues in children, prompting regulatory scrutiny and consumer demand for safer alternatives [27][28]. - The FDA is set to phase out six major petroleum-based synthetic dyes by the end of 2025, marking a pivotal moment for the industry [29]. Group 3: Technological Advancements - Advances in synthetic biology are enabling the production of high-purity, stable natural colorants through precision fermentation, overcoming limitations of traditional natural pigments [31]. - Companies like Michroma, Chromologics, and Phytolon are leading the way in commercializing bio-based colorants, with significant funding and partnerships to scale production [31][32]. - The focus on reducing carbon footprints aligns with global ESG (Environmental, Social, and Governance) requirements, making bio-based colorants a strategic choice for the future [32]. Group 4: Future Outlook - The transition from petroleum-based to bio-based colors represents not just a material change but a systemic reconfiguration of safety, sustainability, and aesthetic expression in the industry [38]. - The article emphasizes the importance of collaboration across the supply chain to innovate and develop comprehensive solutions for natural colorants [35][36]. - The ongoing shift is seen as an unprecedented opportunity for companies that can adapt quickly to the new standards and consumer preferences [40][41].

Group 1 - The core viewpoint of the articles highlights Guangdong Jintieniu Shelf Group's innovative brand strategy and the launch of the Jetnu Colors aesthetic color system, which aims to revolutionize the warehouse shelving industry [1][4] Group 2 - Jintieniu Shelf Group has initiated a brand strategy upgrade to enhance its competitive edge, adopting the new brand positioning as "Your Trusted Loft | Platform | Shelf Innovation Leader" [2] - The company has introduced a new visual identity system featuring a vibrant "Vibrant New Orange" as the primary color, blending industrial aesthetics with modern technology [2] Group 3 - The Jetnu Colors color system, launched globally, challenges traditional color applications in the warehouse shelving industry and introduces a new chapter in warehouse space aesthetics [3] - This color system is based on extensive market research and global color trends, offering a variety of color choices with specific meanings derived from color psychology [3] Group 4 - The brand strategy upgrade and Jetnu Colors launch are expected to enhance the company's brand image and market competitiveness while leading the warehouse shelving industry towards greater standardization, intelligence, and fashion [4] - The company aims to continue driving industry innovation and development, focusing on "technology-driven, quality-leading, and brand-empowered" strategies to meet the growing personalized demands of customers [4] - Looking ahead, Jintieniu Shelf Group is positioned to play a leading role in the industry, leveraging brand upgrades and color innovation to create new opportunities and prospects for the warehouse shelving sector [4]