Group 1 - The core idea of the articles is that Wuhai City in Inner Mongolia has successfully integrated traditional culture, Yellow River culture, and folk culture into its cultural tourism industry, creating unique festivals and cultural brands that attract citizens and tourists, thereby driving the development of the cultural tourism and related industries [1][3][8] Group 2 - Recent cultural events in Wuhai, such as the "Qiao Dream Millennium Sentiment Wuhai" and the "Seven Sons Festival," have been well-received, showcasing non-material cultural heritage projects like "Blowing Sugar People," which has seen increased sales and participation [2][3] - The city has hosted various brand activities like the "Aviation Carnival" and "City Beautiful Life Festival," which have transformed tourism from "one-day trips" to "multi-day and deep tours," enhancing visitor experiences [3][4] - The "Singing the North Border" 2025 Inner Mongolia Folk Song Conference has become a brand event, attracting tourists and promoting local products through food and cultural displays [4][5] Group 3 - Wuhai City has effectively activated the consumer market through festival activities, with initiatives like the "Desert Wine Culture Tourism Festival" offering consumption vouchers that led to significant sales and collaboration with industry experts [7][8] - The ongoing "Desert Look at the Sea" music festival has attracted nearly 10,000 tourists and generated over 500,000 yuan in tourism revenue, indicating the success of night-time events in enhancing local tourism [8] - Future plans include strengthening festival brand foundations, innovating event formats, and integrating festival activities with urban branding and industry clustering to enhance cultural recognition and competitiveness [8]