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“反向旅游”爆火!入境游客爱去义乌采购
第一财经· 2025-05-05 12:51
Core Viewpoint - The tourism market during the "May Day" holiday showed a vibrant recovery, with significant increases in various segments such as family travel, self-driving tours, and cruise trips, alongside a notable rise in inbound tourism orders due to favorable tax policies [1][11]. Group 1: Tourism Trends - The "May Day" holiday saw a surge in family and self-driving travel, with some travel platforms reporting a 120% year-on-year increase in bookings [1]. - The trend of "reverse tourism" gained traction, with 1,230 counties welcoming tourists seeking less crowded destinations, leading to a 30% increase in hotel bookings in these areas [9]. - Early bird and staggered travel became popular, with nearly 19% of travelers starting their trips before the holiday, particularly among the younger demographic [4]. Group 2: Booking and Spending Patterns - The peak travel days were concentrated in the first two days of the holiday, accounting for 27% and 21% of total travel, respectively [5]. - Average spending per traveler increased significantly compared to last year, with domestic cruise orders from Shanghai rising over 150% [5]. - High-star hotels outperformed lower-star accommodations, with four-star and five-star hotel bookings increasing by 54% and 28%, respectively [6]. Group 3: Cultural and Inbound Tourism - The integration of culture and tourism became a trend, with over 60 concerts taking place during the holiday, significantly boosting hotel bookings in various cities [10]. - Inbound tourism orders surged by 130% during the holiday, with cities like Shanghai and Shenzhen seeing increases of 138% and 188% in orders, respectively [11]. - The introduction of tax refund policies and visa exemptions contributed to the rise in foreign tourists engaging in shopping and travel in China [11][12].