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2026 AWE观察|没有企业能赶上追觅的扩张速度
经济观察报· 2026-03-15 09:41
Core Viewpoint - The article highlights the significant presence and impact of the company追觅 at the 2026 AWE, showcasing its ambition to expand beyond its traditional product offerings and establish itself as a major player in various high-tech sectors [2][3]. Group 1: Exhibition Presence - 追觅 occupies approximately 1/17 of the total exhibition area at AWE 2026, with over 1,200 other exhibitors sharing the remaining space [2]. - The company has set a new record for exhibition scale, surpassing traditional home appliance giants like Haier, which previously dominated the event [2][3]. Group 2: Strategic Goals - 追觅 aims to communicate its broader strategic vision, which includes a diverse range of products beyond vacuum cleaners, such as smartphones, electric vehicles, and advanced robotics [3][4]. - The founder, 俞浩, expresses high expectations for the event, viewing it as a new beginning for the company [2]. Group 3: Product Showcase - The company introduced its AURORA smartphone, with prices ranging from approximately $999 for the base model to $70,000-$80,000 for luxury versions [4]. - 追觅 also displayed a groundbreaking 3D printer with 12 nozzles, surpassing competitors' offerings [5]. Group 4: Technological Advancements - The company unveiled three self-developed chips for intelligent driving, utilizing a 2nm process, which significantly outperforms the average capabilities of mainstream competitors [7]. - The chips' AI computing power reaches 2000 TOPS, three times that of leading competitors [7]. Group 5: Marketing and Engagement - 追觅's exhibition strategy included high-profile celebrity endorsements and a significant budget for booth construction, with costs reaching 70 million yuan for the E7 pavilion alone [3]. - The event attracted large crowds, indicating strong consumer interest and engagement with the brand [3].