Core Insights - The flower and plant consumption landscape is shifting from traditional gifting to daily self-indulgence, reflecting a growing emotional value attributed to floral products [1][2] - The consumer demographic is evolving, with individuals aged 36 to 45 representing over one-third of the market, and popular varieties like peonies and wintergreen seeing sales growth exceeding 10 times [1][2] Industry Trends - The Chinese flower retail market is projected to reach nearly 220 billion yuan in 2024, with e-commerce sales accounting for approximately 120 billion yuan, representing 54.5% of the market [2] - E-commerce has become the main growth engine for retail over the past three years, enhancing sales channels and reducing costs while utilizing big data for better consumer insights [2] - The rise of "internet celebrity florists" has attracted a significant following, promoting innovation in the industry through lifestyle marketing, which boosts sales and supports related sectors like pots, fertilizers, and care courses [2] - The transition from offline to online sales and from product selling to experience selling indicates a transformation in the industry, driven by consumers' increasing demand for quality of life [2]