在客厅卧室、在办公场所、在商店楼宇……小小绿植汇聚成一抹抹鲜亮的风景。发财树、天竺葵、节节 高等网红植株养眼又好打理，越来越多的消费者将花卉绿植视为不可或缺的空间美学元素。从传统的观 赏性向多功能转变，反映出花卉绿植消费的情绪价值属性日益受到消费者青睐。 从"走线下"延伸到"走线上"，从"卖产品"到"卖体验"，花卉绿植消费不仅体现在满足消费者多样化需 求，还推动了产业的转型升级和高质量发展。随着消费者对生活品质的追求不断提高，花卉绿植消费将 为我们的生活带来更多惊喜与美好。 不仅是消费者偏好在变，花卉绿植行业近年来也呈现出不少积极信号。中国花卉协会发布的《2025全国 花卉产销形势分析报告》显示，2024年，我国花卉零售消费市场总规模近2200亿元，其中花卉电商消费 约1200亿元，占比54.5%，电商已连续3年成为零售增长主引擎。电商平台不仅拓宽了销售渠道，降低 了销售成本，还通过大数据分析等手段，帮助商家更好地了解消费者需求，从而实现需求精准对接。消 费者看直播买花卉、看视频选绿植带来消费新体验。同时，一批懂技术、懂市场、懂互联网的"网红花 卉师"吸引了大量粉丝，用生活分享式的营销手段推动了花卉绿植产业的 ...

在客厅卧室、在办公场所、在商店楼宇……小小绿植汇聚成一抹抹鲜亮的风景。发财树、天竺葵、 节节高等网红植株养眼又好打理，越来越多消费者将花卉绿植视为不可或缺的空间美学元素。从传统的 观赏性向多功能转变，反映出花卉绿植消费的情绪价值属性日益受到消费者青睐。 花卉绿植的消费场景正从节庆礼仪转向日常的悦己型消费。数据显示，36岁至45岁的消费者占比超 过三分之一，芍药、冬青、水仙等热门品类的销量增长超10倍。此外，好养活的巴西木、有助眠安神功 能的小盆栽、可以驱虫的绿植也受到市场追捧。花卉绿植消费的旺季相较过去明显延长，这表明消费者 的需求更加常态化。 不仅是消费者偏好在变，花卉绿植行业近年来也呈现出不少积极信号。中国花卉协会发布的《2025 全国花卉产销形势分析报告》显示，2024年，我国花卉零售消费市场总规模近2200亿元，其中花卉电商 消费约1200亿元，占比54.5%，电商已连续3年成为零售增长主引擎。电商平台不仅拓宽了销售渠道， 降低了销售成本，还通过大数据分析等手段，帮助商家更好地了解消费者需求，从而实现需求精准对 接。消费者看直播买花卉、看视频选绿植带来消费新体验。同时，一批懂技术、懂市场、懂互联网 的 ...

Core Viewpoint - The "Zhujiang Flower Corridor" in Wuhan has been transformed from the original "Zhujiang Green Corridor" into a vibrant floral pathway that showcases seasonal flowers year-round, enhancing the urban landscape and promoting city functionality [1][4]. Group 1: Urban Landscape Development - The "Zhujiang Flower Corridor" connects five major roads: Jiefang Avenue, Jinghan Avenue, Zhongshan Avenue, Shengli Street, and Yangtze River Avenue, featuring well-planned greenery and colorful flower beds [3]. - The corridor features various flower species, including golden "flower hedges" and vibrant flower belts composed of red and yellow super balsam, creating a visually striking environment [3]. - The project aligns with Wuhan's vision of "road landscape guiding urban functional revival," initiated in November 2016, which aims to enhance the greenery of nine vertical river corridors [4]. Group 2: Floral Variety and Maintenance - The "Zhujiang Flower Corridor" undergoes flower replacement four to five times a year, utilizing long-blooming, adaptable, and colorful seasonal flowers such as geraniums, super balsam, and amaranth, ensuring both beauty and cost-effectiveness [3]. - The transformation from green hedges and lawns to flower belts has created a multi-layered, composite garden landscape, allowing for year-round floral appreciation [4].

Core Points - The article highlights the beautification efforts along Chuhan Road, showcasing a continuous floral display that enhances the aesthetic appeal of the area [4][24] - The project involved overcoming challenges to create a "pure flower road" despite the busy traffic and limited green space [4][18] Summary by Sections Floral Display - Chuhan Road features a total length of 1.4 kilometers with flowers planted along the entire route, except for sections with heavy traffic [4] - The central median of the underground passage is adorned with a vibrant display of climbing roses and a flower tower, creating a 500-meter long floral belt [7][11] Plant Selection and Arrangement - The selected climbing rose variety, "Spectrum," is known for its abundant blooms and long flowering period, appealing to photography enthusiasts [11] - Customized flower pots have been installed along the underground passage, featuring seasonal flowers such as super balsam and ivy [11][13] Seasonal Changes - The flower arrangements along Chuhan Road are changed 5 to 6 times a year, with specific flowers designated for different seasons [18] - The planting strategy includes tall trees that provide shade, affecting the growth of sun-loving seasonal flowers, while cherry blossoms and crape myrtles are planted along the roadside for spring and summer blooms [18]