图①：江苏省沭阳县现代农业产业园紫薇繁育基地，花农通过网络直播销 售紫薇花树苗。 丁华明摄 图②：成都"海蒂和噜噜的花园"，仓库里工人忙着为绿植花卉打包发货。 张 建摄 图③：山东省青州市彩叶芋种植基地，花农在管护绿植。 冯 宁摄 图④：河南省鄢陵县新科梅园，游客在赏花。 汪剑锋摄 数据来源：中国花卉协会 在城市写字楼的格子间里，在新装修房子的客厅里，一抹抹鲜亮的绿意悄然成为新风景。网店里，"禁 止蕉绿"水培香蕉、"放青松"盆栽香松、"薪水番番"的小番茄等绿植销售火爆。这些自带"网感"的花卉 绿植，创造新的消费场景，成为撬动花卉绿植产业转型升级的一个新支点。 一盆小小的绿植，如何从寻常植物变成网红单品，又会给乡村和乡亲们带来哪些实实在在的变化与实 惠？这背后，不仅是经营模式的创新，更蕴含着农业多种功能与多元价值实现的新路径。带着这些问 题，记者走访了城市里的绿植花卉店与乡村里的苗圃种植基地，从这片"绿叶"背后解读乡村全面振兴 的"新密码"。 一盆绿植的新账本—— 从比价格到算"价值" 当一盆花卉绿植的标价不再仅由其品种、规格和长势决定，新的价值维度——情绪价值——被清晰地标 注在了价签上。新账本的背后，是整个 ...

在城市写字楼的格子间里，在新装修房子的客厅里，一抹抹鲜亮的绿意悄然成为新风景。网店里，"禁 止蕉绿"水培香蕉、"放青松"盆栽香松、"薪水番番"的小番茄等绿植销售火爆。这些自带"网感"的花卉 绿植，创造新的消费场景，成为撬动花卉绿植产业转型升级的一个新支点。 "高颜值"与"好养活"，看似朴素的要求，精准地标记了现代都市人的消费诉求点。调查发现，一盆易于 打理的绿植，意味着更低门槛的陪伴和更可持续的情感反馈，这便是消费者愿意买单的情绪价值。 这种价值为我国花卉产业发展注入新动能。中国花卉协会发布的《2025全国花卉产销形势分析报告》 （以下简称《报告》）显示，在悦己型消费和即时零售的驱动下，2024年全国花卉零售市场总规模近 2200亿元，小型观花观叶盆栽表现出新活力。其中，观叶植物市场规模约135亿元，同比增长约12%， 热带植物和个性特色绿植的消费占比持续攀升。 这背后，是消费需求的变化。办公桌迷你盆栽、卧室助眠香薰花……记者走访发现，花卉绿植的消费场 景正从节庆等仪式性消费大规模转向日常的悦己型消费，非节日期间的销售额也在不断走高。"越来越 多的消费者把花卉绿植等消费，视为情绪调节品和空间美学元素，行业正从 ...

Core Viewpoint - The article highlights issues faced by consumers when purchasing plants through live-streaming platforms, emphasizing the need for integrity in business practices and better consumer protection measures [1][2][3][4]. Group 1: Consumer Experiences - Consumers have reported receiving plants that do not match the descriptions provided by sellers during live streams, leading to dissatisfaction and calls for more honest business practices [1]. - Specific cases include discrepancies in plant appearance and size, with consumers receiving plants that are not as promised, such as a plant with green leaves instead of the advertised pink ones [1]. - Some consumers faced challenges when trying to return or exchange plants, with sellers providing unreasonable excuses or delaying the process under the guise of offering care instructions [1][2]. Group 2: Business Practices - The article discusses the lack of standardization in plant sales, as each plant is unique, making it difficult to ensure that what is shown during a live stream matches what is delivered [3]. - Suggestions for improving business practices include clearer and more specific after-sales commitments from sellers, such as a policy for replacing plants that die within a certain timeframe [3]. - The need for integrity in business operations is emphasized, as the current market allows for fraudulent practices due to a lack of consumer knowledge about plant care [3]. Group 3: Platform Responsibilities - Online shopping platforms are urged to take greater responsibility by implementing stricter entry requirements for sellers and conducting dynamic audits based on seller performance [4]. - Platforms should monitor seller ratings and take action against those with high complaint rates to protect consumer rights more effectively [4].