编辑 | 黄昱 鲜花销售即将迎来旺季，新零售平台盒马打算继续深耕绣球这一爆款。 作者 | 刘宝丹 7月2日，盒马首个绣球盒马村正式挂牌，落户在云南省玉溪市江川县安化乡光山村，这里已经培育出多 款新品种绣球。据盒马内部人士透露，这些新品预计本月中旬在全国盒马门店上市。 盒马村指的是根据订单为盒马种植农产品的村庄，光山村成为首个绣球盒马村，凸显了盒马对供应链源 头的掌控意图，意在夯实其在鲜花赛道的竞争优势。 作为阿里新零售品牌，盒马在2024年4月至2025年3月财年首次实现全年经调整EBITA转正，同期，其整 体GMV超过750亿元。盒马的商业模式由此走向正循环，阿里的新零售试验得到了验证。 接下来，盒马继续战略性聚焦优选业态，鲜花是盒马必须抓住的商机。上述人士表示，虽然鲜花的成交 规模不及基本生活品类，但它代表了未来的消费趋势。 近年来，鲜花市场持续快速增长。中国花卉协会数据显示，目前中国花卉从业人员超500万人，现有种 苗花卉企业近22万家，年产值5200多亿元。 受悦己型消费影响、即时零售的驱动，2024年，中国花卉零售市场总规模向2200亿元迈进，其中线上消 费总额约1200亿元。盒马内部人士表示，目前 ...

齐鲁晚报.齐鲁壹点李可通讯员马倩 在菏泽，菏泽农商银行始终以"服务实体经济，支持地方发展"为使命，通过创新金融产品、优化服务模 式、深化银企合作，为企业提供金融支持，助力产业转型升级。截至目前，该行支持企业777户，贷款 余额121.69亿元，成为推动地方经济高质量发展的重要金融力量。 山东菏泽德通新材料科技有限公司成立初期面临资金短缺问题。该行主动调研企业需求，创新授信模 式，前期发放2000万元固定资产贷款，用于设备购置和产线建设。企业投产后，又陆续发放2000万元流 动资金贷款及1000万元银行承兑汇票，满足企业日常运营需求。随着企业技术升级和产能扩张，该行进 一步以"土地、厂房抵押和实际控制人保证"的组合担保方式，提供8500万元流动资金贷款和3000万元承 兑汇票，形成从基建到生产再到技术迭代的全周期资金支持链。 山东盛世芍花智慧农业有限公司法定代表人赵文双作为"花三代"，带领团队突破芍药鲜切花反季节催花 技术，将花期延长至100天。赵文双荣获第九届齐鲁乡村之星，该行通过"人才贷"为其提供800万元资金 支持，助力企业自建品控流程、引进80余个国内外品种，并参与制定《芍药切花良种繁育及示范推广项 目 ...

Core Viewpoint - The development of the flower economy in Dianjiang County, Chongqing, is significantly supported by financial institutions, enhancing local consumption and economic growth through innovative financial products and services [1][2][3] Group 1: Financial Support and Initiatives - The People's Bank of China, Chongqing Branch, has implemented targeted financial strategies to support the flower industry in Dianjiang County, including the establishment of a financial chain system involving key banks and local agricultural entities [1] - As of April 2025, the chain banks have provided credit support totaling 135 million yuan to over 300 local farmers, facilitating the growth of the flower industry [1] - Financial institutions are innovating products like "Poverty Alleviation Loans" and "Quick Rural Loans" to meet the specific needs of flower growers, ensuring timely funding during critical planting periods [2] Group 2: Infrastructure and Development Projects - The Agricultural Development Bank of China has allocated 73.5 million yuan to support the construction of essential facilities for the fresh-cut flower industry, enhancing operational efficiency and market competitiveness [2] - Loans have been provided for upgrading local tourist attractions, such as the renovation of the Glass Sky Bridge, to integrate tourism with the flower economy [3] Group 3: Economic Impact and Growth - The integration of agriculture, culture, and tourism in Dianjiang County has led to a new development model, significantly boosting local tourism and economic activities [3] - During the 2025 May Day holiday, the county experienced a 16.04% increase in tourist arrivals and an 18.97% rise in tourism revenue, showcasing the successful fusion of the flower industry with tourism [3]

央视网消息：春争日，夏争时，在湖北黄石阳新县，小麦收割完成后，种植户们正在加紧水稻的播种。今年，阳新县在水稻播种方式上有了哪些新变化 呢？ 总台记者许伟：我所在的地方是湖北省黄石市阳新县荆山头农场的一块千亩水稻种植示范田。我身旁是一款新型的用于水稻播种的农用无人机，当地的 农户给它取了个特别形象的名字叫"空中农夫"。 在这款农机的这个位置是绞笼，它就是无人机能够精量播种的关键，它可以精准的控制种子的数量和重量，在它的下方有个甩盘，工作原理就像一个可 以360度旋转的飞盘，把种子精准地送出去。 新技术新农机 播种精量控制 得益于农机的更新换代、技术升级。今年阳新县30多万亩农田，大规模采用了这种无人机飞播的方式来种稻，播种一亩地只需要2到5分钟，一个人一台 机器每天的播种量可以突破100多亩，效率是传统方式的10倍以上；在播种精度上，这款新型农用无人机依托北斗终端系统，可以按照预设的作业路线、行 距和密度，实现厘米级的精量控制，相比人工抛洒种植，每亩大约可以增产100到200斤。 现在水稻种植大多采用集中育秧和栽秧的方式，为什么这里采用的是无人机来播种呢？阳新县有7成以上的农田位于丘陵地区，有一些比较零碎和高度 ...

中新网赤峰6月10日电题：荒沟变花海：内蒙古闲置地育出"花漾经济" 作者奥蓝梁家靓孙驰 初夏微风轻拂，花加拉嘎乡的千亩芍药花海绚烂绽放，如云似霞，与村庄相映成趣，铺展成一幅田园画 卷。 2023年，当地通过招商引资，和专业团队合作发展"林下经济"，引入一农林科技公司，在林间空地种植 芍药、牡丹等。昔日荒沟重披绿装。 就在上周，当地还举办了首届芍药文化季，千亩花海变身乡村"会客厅"，田间地头搭起特色"展览台"。 纹理清晰的雪花牛羊肉、皮薄肉脆的大棚香瓜、醇香浓郁的农家蜂蜜以及手工艾草制品、鲜香韭菜花酱 等特色农产品纷纷亮相。"瞧一瞧！看一看！咱花乡特产嘎嘎鲜亮！" 花加拉嘎乡地处内蒙古自治区赤峰市巴林左旗，是一个典型的以种植业为主的北方乡镇。这片占地1500 余亩的芍药园，之前是一片退耕还林的闲置荒沟，杂草丛生、凌乱无序，鲜少有人问津。 "芍药花期只有约30天，这些特产都是我们为了破解花期后'人去楼空'的困境，丰富出的文旅业态。我 们把这个称为'花'与'农'的深度融合。"花加拉嘎乡党委书记刘东鸣在接受记者采访时表示，当地正在发 展四季采摘旅游项目，目前已建成种植香瓜、珍珠油杏、火龙果等特色果蔬的标准化冷棚暖棚1 ...

初夏时节，山东泰安宁阳县的特色种植产业正迸发新活力。泗店镇红澄澄的千禧果缀满枝头，与蒋集镇 的丹参芍药花海、乡饮乡的芦荟种植园相映成趣，勾勒出一幅"一镇一业、一村一品"的乡村振兴实景 画。 值得关注的是，这片"甜蜜产业"的诞生地曾是闲置多年的老木器厂。后辛庄村巧用中央财政扶持资金， 将破旧厂房改造为现代化种植大棚，为特色种植开辟了新空间。 一颗颗红透的千禧小番茄，不仅是丰收的果实，更是乡村振兴战略在基层落地生根的鲜活见证。泗店镇 紧紧围绕农业增效、农民增收的目标，不断调整优化产业结构，通过政策引导、科学指导，扎实推进特 色种植向规模化、产业化、品质化发展，让土地资源发挥出更大价值。 在宁阳县，特色种植的"破圈"故事不止于此。蒋集镇大胡林场的药田内，蓝紫色的丹参花与粉白相间的 芍药花迎风摇曳，形成独特的"药香花海"。"丹参一年一收，每亩收入7000元；白芍3年起挖，亩产干货 1500公斤，每公斤能卖100元。"负责人王忠涛介绍，园区与知名药厂签订订单，进行订单式种植，经济 效益十分可观。 乡饮乡巴夫产业示范园大棚内，肥厚的库拉索芦荟如翡翠般挺立，单株重量可达30斤。"每亩种植3000 株，一次育苗可多年受益，年 ...

产业更有效益 致富更有门路 村庄更有韵味 近年来，菏泽市按照片区化推进、组团式发展思路，扎实推进乡村振兴片区建设，取得积极成效。 菏泽市提出，要深入学习运用"千万工程"经验，注重统筹整合、做好规划；分类分级、梯次推进； 改进方法、提升质效；凝聚合力、强化保障，全力推动乡村振兴片区建设提档升级，以点带面推动乡村 全面振兴，力争3-5年内实现县域全覆盖。以注重统筹整合、做好规划为例，片区建设不是简单的村居 相加，要坚持规划先行，立足村庄实际，统筹推进党建联建、资源整合、产业融合、人才聚合。 产业更有效益。牡丹区、定陶区、东明县大力发展以牡丹、芍药为主的花卉经济，布局了一批面积 大、品质高、种类多的花卉基地，联动发展花卉观赏、深加工、文化旅游等业态，进一步凸显了"牡丹 之都 花样菏泽"城市名片。定陶区许庄村探讨"工业园区+农村资源"发展模式，实现乡村产业与非遗资 源有机结合。 "要以更大力度推进乡村全面振兴，奋力开创农业农村现代化建设新局面。"菏泽市委书记张伦说， 要在塑强乡村富民产业上聚焦发力，深挖"土特产"、延伸"产业链"、全力"育龙头"，努力把特色产业做 成优势产业、支柱产业。在提升乡村建设水平上聚焦发力，完 ...

Core Insights - Douyin E-commerce released the 2025 Peony Consumption Report, highlighting the sales performance and consumer preferences for fresh-cut peonies during the current season [1] - The platform's initiative "National Color Heze, Peony Rhythm of the East" aimed to meet the growing demand for flowers, featuring discounted peony varieties from Heze, Shandong, and implementing cold chain logistics for direct delivery from the origin [1][4] - The report indicates a significant increase in peony sales, with transaction volume up 54% and order volume up 40% from April 1 to May 13 [4] Sales Performance - Over 10,000 videos related to "Heze Peony" were posted on Douyin, accumulating over 22.75 million views and 66.38 million topic reads [1] - The peony season saw participation from over 4,500 Douyin creators promoting Heze peonies [4] - The platform organized training sessions for merchants to enhance their sales strategies, resulting in a surge in business for several peony vendors [6] Consumer Trends - Key consumer demographics for peony purchases include white-collar workers, middle-class individuals, mothers, and the "post-95" generation, with the latter showing a staggering 365% increase in order volume [8] - Major cities such as Shanghai, Beijing, Chengdu, Hangzhou, and Shenzhen are leading in peony purchases, with Shanghai consumers making the highest number of orders [10] Popular Varieties - The report identifies six popular peony varieties during the season: Blue Fuji, Blue Dream, Phoenix Feather Falling Pool, Baizila, Girl Makeup, and Hawaiian Coral [11] Economic Impact - The fresh flower economy is recognized as a significant driver for rural revitalization and local economic development, with Douyin E-commerce committed to building reliable sales channels for quality agricultural products [14]

春归夏至,芍药凝香。2025菏泽首届芍药赛花会日前圆满收官。这场以"芍约菏泽共度醉美芳华"为主题 的盛会,不仅见证了全国百余家花卉企业携千余作品同台竞技的盛况,更以"全国最大芍药鲜切花生产基 地"的产业实力,勾勒出"一朵花"撬动乡村振兴的生动图景。 在菏泽,这片土地上的芍药如今已不再是单纯的自然馈赠,而是化身为"会爆炸的菏泽大芍药"——3厘米的 花苞遇水绽放成直径20厘米的繁花,如同春日烟火般惊艳世界。数据显示,菏泽芍药种植面积已突破5万 亩,年产鲜切花超1.2亿枝,占全国市场份额60%以上,出口20余国,成为全球花卉市场的"硬通货"。 文/片 李潇 菏泽报道 鲜切花年销量1.2亿枝 从"小而散"到"大而强" 曾经,菏泽芍药多以零散种植为主,花农各自为战,缺乏统一规划与市场对接,产业发展一直不温不火。"那 时候花农单打独斗,一亩地年收入不到3000元。"牡丹区芍药农户李和平回忆说。没有统一的规划,缺乏稳 定的市场渠道,即便拥有优质的品种,菏泽芍药也始终难以绽放出应有的光彩,产业发展在漫长岁月里波澜 不惊。 直到鲜花消费的春风拂过大地,菏泽芍药终于等来了属于自己的时代机遇。菏泽市政府敏锐捕捉到这一 趋势,将芍药 ...

Group 1: Flower Market Trends - As Mother's Day approaches, the flower market in Kunming experiences a surge in consumer demand, with citizens pre-ordering flowers and gifts [1][3] - The flower consumption trend is diversifying, moving away from the traditional dominance of carnations to a variety of flowers such as lilies, peonies, sunflowers, and roses [1][11] - Flower prices are generally rising due to increased demand, with popular flowers like carnations and roses seeing price increases of 20-40 yuan per bouquet as Mother's Day approaches [7][9] Group 2: Customization and Consumer Preferences - Many flower shops are offering customization services, allowing customers to choose flower materials, packaging designs, and greeting card messages, reflecting a growing preference for unique gifts [5][11] - The overall aesthetic and uniqueness of flower arrangements are becoming more important to consumers, leading to a willingness to spend more for personalized bouquets [5][11] Group 3: Jewelry Market Trends - The jewelry market is also bustling, with brands launching promotional activities for Mother's Day, particularly in response to rising gold prices [14][18] - Due to high gold prices, consumers are shifting their preferences towards pearl and platinum jewelry, which are becoming popular choices for Mother's Day gifts [18][20] - The average price for pearl and platinum jewelry is between 1,500 to 5,000 yuan, making them more appealing compared to gold jewelry, which often exceeds 10,000 yuan [20][22]