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栀子花开东门砦
Chang Jiang Ri Bao· 2025-06-02 02:30
Core Viewpoint - The article highlights the economic transformation of Dongmenzai Village, known for its abundant gardenia flowers, which has become a significant source of income for local residents through flower cultivation and related industries [3][9]. Group 1: Economic Impact - Dongmenzai Village has developed 500 acres of gardenia fields, with 105 households involved in this fragrant industry, creating a flower fragrance industry chain from fresh flower sales to deep processing [3][10]. - Villager Li Guifeng earned approximately 80,000 yuan from flower sales last year, indicating the profitability of gardenia cultivation [4]. - The village's annual production of fresh flowers reached between 4 million to 8 million blooms by 2021, making it a crucial income source for residents [9]. Group 2: Market Development - The introduction of express delivery services has enabled villagers to sell gardenia flowers nationwide, with orders coming from cities like Chengdu, Hangzhou, and Fuzhou [10]. - A Sichuan company has started purchasing "leftover" flowers for essential oil and perfume production, allowing villagers to monetize flowers that would otherwise go unsold [10]. - The village is exploring the establishment of a public brand for gardenias to enhance product recognition and market competitiveness [13]. Group 3: Community and Tourism - The village has attracted tourists, enhancing local engagement and promoting the sale of unique agricultural products [11]. - An ecological farming model combining flowers, rice, and shrimp has been developed, which has been well-received by visitors [11]. - Young villagers are returning to start businesses, leveraging social media platforms to promote local products [12]. Group 4: Future Prospects - Plans are underway to diversify product offerings, including dried flowers, scented sachets, and gardenia tea, to increase added value [13]. - The village aims to register trademarks for "Dongmenzai Gardenia" to boost market presence and competitiveness [13].