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栀子花开东门砦
Chang Jiang Ri Bao· 2025-06-02 02:30
5月底至6月初,正是栀子花集中上市时。武汉市面上近半栀子花的供应地——黄陂区李家集街道东门砦村,已是满村飘香。房前屋 后、鱼塘田埂,村民们见缝插针种着栀子树,绿叶与白花相映成趣,颇有宋代诗人蒋堂眼中的"庭前栀子树,四畔有桠枝。未结黄金子,先 开白玉花"景象。 栀子花开,一天采花能卖400多元 5月27日凌晨5时许,天刚蒙蒙亮,63岁的李桂凤早早起床,她要尽早将那些含苞待放的栀子花苞采摘下来。李桂凤家里有约10亩花 田,去年光靠卖花就赚了约8万元。这让她对今年的收成充满了期待。 花田里,李桂凤凭借多年经验,一眼就能判断出花苞是否到了采摘的最佳时机。太嫩的、已经开大的都不要,她专挑那些微微"透 白"的花骨朵。每摘一朵,她都仔细地留出10厘米左右的花枝。不一会儿,塑料筐就装满了层层叠叠的花苞,少说也有400来朵。她扯过一 块布盖好,小心翼翼地将花筐搬上三轮车。此时,天色已经透亮。 回家匆匆吃过早饭,妯娌和侄媳都来帮忙了。几个人围坐在后院,麻利地把花苞5朵一把扎好。"手脚快些,十点多还能再摘一茬。"李 桂凤边说边忙活,手指翻飞间,一把把栀子花就扎好了。 10时许,李桂凤把扎好的栀子花送到村里的代收点。收花人陈佑喜正在 ...
武汉市面上近半栀子花来自这里,一朵花带动一条“花香产业链”
Chang Jiang Ri Bao· 2025-05-30 12:12
用红绳系一朵栀子花挂在胸前,买一把栀子花放在家中,是武汉人迎接端午的传统习俗。 5月底至6月初,恰逢传统节令端午节,正是栀子集中上市时。武汉市面上近半栀子花的供应地——黄陂东门砦村,已是满村飘香。房 前屋后、鱼塘田埂,村民们见缝插针种着栀子树,绿苗与白花相映成趣,一派"庭前栀子树,四畔有桠枝。未结黄金子,先开白玉花"的景 象。 又到栀子花开季 村民天没亮就摸去花田 A wannanananan annone and manage comment of the may be and a China subscription don't the D STORE 1 5月27日凌晨5时许,天蒙蒙亮,63岁的李桂凤早早起床,她要尽早将那些含苞待放的栀子花苞采摘下来。李桂凤家里有约10亩花田, 去年光靠卖花,就赚了约8万元,这让她对今年的收成充满了期待。 花田里,李桂凤凭借多年经验,一眼就能判断出花苞是否到了采摘的最佳时机。太嫩的、已经开大的她都不要,专挑那些微微"透 白"的花骨朵。每摘一朵,她都仔细地留出十厘米左右的花枝。不一会儿,塑料筐就装满了层层叠叠的花苞,少说也有四百来朵。她扯过一 块布盖好,小心翼翼将花筐搬到 ...
从城市送花到品牌“开花”:爷爷不泡茶的三省联动背后,是一次文化共振式扩张
Jiang Nan Shi Bao· 2025-05-26 06:32
Group 1 - The core idea of the news revolves around the annual "Send You 100,000 Gardenias" event in Wuhan, which symbolizes the arrival of summer and has become a part of the city's cultural memory [1] - This year, the event expanded to four cities: Wuhan, Changsha, Nanchang, and Yueyang, promoting a collective urban experience through the shared scent of gardenias [1] - The event has evolved to include more local brands and larger city participation, enhancing the local expression of the "Send Flower Action" [2] Group 2 - The local brand "Grandpa Doesn't Brew Tea" has been a continuous participant, creating visual highlights and engaging in collaborative efforts to enhance the event's atmosphere [2] - The brand introduced a new tea drink called "Empty Mountain Gardenia," which combines the fragrance of gardenias with rich milk and tea flavors, creating a memorable taste experience for visitors [3] - The brand's strategy focuses on a nationwide expansion plan, emphasizing a "flower fragrance + tea base" product line, with over 2,000 stores established across various cities [4] Group 3 - The event has generated significant social media engagement, with the hashtag related to the brand trending on Weibo, indicating a successful marketing opportunity [8] - The brand's approach is characterized by a long-term commitment to community engagement rather than just seasonal marketing, aiming to create lasting connections with consumers [8][9] - The brand's philosophy emphasizes growing alongside the city and leaving a warm presence in people's daily lives, reinforcing its role in the urban cultural landscape [9]
中国药都漫山“药花”飘香迎客
Zhong Guo Xin Wen Wang· 2025-05-19 02:55
如今,每年入夏,这里都会变身白色花海。正在采摘新鲜栀子花的当地民众邹南金告诉记者,以往 每到这个季节,他都会到菜市场买栀子花炒着吃。"很美、很香,今天跟朋友第一次来这里采摘栀子 花,非常开心。" 几位身着汉服的游客漫步花间打卡拍照,花田音乐会、药膳DIY、花田童趣、骑行花海等丰富活 动,吸引各地游客畅游花海,参与其中。 樟树素有"药不到樟树不齐,药不过樟树不灵"的美誉,作为中国国家地理标志产品,黄栀子是樟树 道地药材"三子一壳"之一,广泛用于色素提炼、食品、医药等领域,经济价值较高。 地处平原与丘陵过渡带的义成镇历史上是赣中地区农业重镇,气候湿润、土壤肥沃,适合中药材种 植。过去有大量农户从事药材散种,但规模不大、品种繁多,在选材、用药等方面缺乏统一标准,不仅 给管理带来挑战,也不利于中药材品质提升。 从2000年开始,当地种植大户刘细流开始在此开拓荒山种植黄栀子,一坚持就是25年。"刚开始的 时候,这里几乎是一片荒山,电都不通。伴随着政策的东风,我们种植规模逐渐提升到了如今的5000余 亩,也从以往的散户模式,走上规模化、产业化之路。" 初夏时节,位于中国药都江西樟树市义成镇罗港村的5000亩栀子花盛放,白 ...