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双节文旅成绩单出炉!江苏迎客超6000万人次,异地消费全国第一
Yang Zi Wan Bao Wang· 2025-10-09 02:06
Core Insights - The Jiangsu cultural tourism market showed significant growth during the National Day and Mid-Autumn Festival holiday period, with domestic tourist arrivals reaching 60.75 million and total spending of 64.49 billion yuan, marking year-on-year increases of 24.48% and 23.73% respectively [1] Group 1: Tourism Performance - The province received 60.75 million domestic tourists, with total spending of 64.49 billion yuan during the holiday [1] - The average daily tourist arrivals and spending increased by 8.92% and 8.26% respectively [1] - Jiangsu ranked first in the country for inter-provincial cultural tourism consumption, with 20.87 billion yuan spent, a year-on-year increase of 25.89% [1] Group 2: Cultural and Artistic Events - Over 4,200 cultural tourism activities were launched, enhancing the quality of tourism experiences [2] - The integration of red culture and festive atmosphere was highlighted through various events, creating a vibrant holiday environment [2] - A total of 1,490 performances were held, attracting 588,500 attendees and generating ticket sales of 414 million yuan, with year-on-year increases of 107% and 117% respectively [3] Group 3: Sports and Tourism Integration - The "Super League + Tourism" model proved effective, with various promotional measures enhancing visitor experiences [4] - The three matches held during the holiday attracted 2.5 million visitors to A-level scenic spots, a year-on-year increase of 11.45% [4] - Inter-provincial cultural tourism consumption through UnionPay channels reached 9.58 billion yuan, up 33.73% year-on-year [4] Group 4: Nighttime Economy and Cultural Services - 89 museums extended their hours, with 40 offering themed night tours, attracting 7.24 million visitors and generating 39.66 million yuan in cultural product revenue [5] - 75 night-time cultural consumption zones organized 137 unique activities, enhancing the cultural flavor of Jiangsu's night economy [5] Group 5: Community Engagement and Support - Various local governments implemented consumer incentives, such as issuing tourism vouchers and organizing community events to enhance visitor experiences [6] - Volunteer services played a significant role in providing assistance and enhancing the overall visitor experience during the holiday [7]