Core Insights - The "Su Super" amateur football league in Jiangsu has become a significant economic driver, showcasing the region's innovative spirit and ability to transform from a manufacturing hub to a consumption powerhouse [1][2] Economic Impact - The league has led to a surge in local tourism and hospitality, with hotels around the Changzhou Olympic Sports Center fully booked for three consecutive weeks and a 18.7% week-on-week increase in sales for 11 commercial complexes in Suqian [2] - During the summer season, the league attracted 5.1595 million visitors to host cities, marking an 18.26% year-on-year growth [2] Cultural and Community Engagement - The league features a diverse participant base, with 65% of the 516 registered players being teachers, students, and delivery workers, reflecting a grassroots connection to the sport [2][3] - The matches have fostered cultural exchanges between cities, with unique local flavors and traditions being highlighted, such as the "seafood derby" between Lianyungang and Yancheng [3] Policy and Future Development - The Jiangsu government has integrated the "Su Super" into its three-year action plan for high-quality cultural tourism development, promoting travel packages linked to the league [3][4] - Plans for the continuation of the league in the following year are underway, indicating a commitment to transforming this phenomenon into a sustainable mechanism for regional development [4]