Core Insights - The 2025 Third Apple Industry Expo aims to showcase the current state of China's apple industry, highlighting opportunities and challenges, and will take place on November 6 at the Hangzhou International Expo Center [2][3] Group 1: Expo Highlights - The expo will focus on the entire apple industry chain, providing valuable insights for strategic decision-making and industry collaboration [3] - The exhibition area will cover 10,000 square meters with over 500 international standard booths, featuring a quality fruit tasting area, cultural exchange zone, and technology innovation experience area [3] - The event will gather top research institutions, experts, and companies to showcase cutting-edge technologies in apple cultivation, drone usage, and HPP processing [3] - Efficient supply-demand matching will be facilitated through big data and online reservations, helping producers and exhibitors address sales challenges [3] Group 2: Industry Analysis - The China Apple Industry Association is committed to enhancing the quality and efficiency of the apple industry, contributing to the construction of a strong agricultural nation [4] - In 2023, new apple varieties have shown strong market performance, with prices and sales remaining stable, and the total production accounting for about 15% of the national output [4] - Apple exports from January to June 2025 reached 410,000 tons, a 4% decrease year-on-year, primarily due to high costs [5] Group 3: Brand Development - Companies like Wang Zhanggui are innovating in sales channels and enhancing the entire industry chain, aiming to become a global leader in apple branding [5] - There is a growing emphasis on international standards for product quality and packaging, with recommendations for Chinese apple companies to engage more in overseas market exploration [6] Group 4: Event Promotion - The expo will feature an expanded exhibition area by 20% compared to the previous event, showcasing a wide range of apple products and innovations across the entire industry chain [7] - The event will also include various promotional activities to facilitate cooperation between producers and buyers, supporting the modernization of the apple industry [7] - The successful press conference marks the official launch of exhibitor registration and promotional activities for the expo, inviting participation from domestic and international stakeholders [7]