Core Viewpoint - The article discusses the strategic transformation of Kweichow Moutai in response to the evolving market dynamics in the liquor industry, emphasizing a shift from a product-centric to a consumer-centric approach, integrating both products and services to enhance consumer experience [2]. Group 1: Market Transformation - Kweichow Moutai's chairman, Zhang Deqin, highlighted the need for the company to adapt to a fundamental transformation in the liquor industry, moving from a "product-centric" era to a "consumer-centric" era or a "product + service" era [2]. - The company aims to proactively embrace changes and challenges in the market, focusing on enhancing service quality and consumer engagement [3]. Group 2: Service Improvement Strategies - Zhang Deqin emphasized the importance of a "service revolution," which includes precise targeting of consumer groups, expanding multi-channel outreach, and optimizing the entire service process [3]. - The company plans to strengthen its brand positioning and enhance cultural experiences to provide consumers with richer and more meaningful services [3]. Group 3: Business Development Focus - Wang Li, the general manager, stated that the company will intensify its transformation efforts to address supply-demand mismatches and align with national policy directions and market trends [4]. - The focus will be on enhancing service value from functional, experiential, and emotional perspectives to ensure steady market development [4].