Core Viewpoint - The article discusses the sustainable development of the Huaxiangyuan brand, emphasizing the integration of tea culture with modern business practices and international outreach, as articulated by Chairman Xiao Wenhua in a recent interview [1][8]. Group 1: Cultural Heritage and Brand Vitality - Tea culture is highlighted as a vital part of Chinese civilization, embodying values such as humility, harmony, respect, and etiquette, and is positioned as a key element in the cultural export of China [3]. - Huaxiangyuan has established a cultural foundation for its tea business since 2003, conducting numerous global tea events annually to enhance brand cultural influence [8][12]. - The brand's recognition as a national gift tea is attributed to its dual focus on quality and culture from its inception, which has led to various accolades and participation in significant international events [6][8]. Group 2: Revitalization of the Ancient Tea Road - Since 2017, Huaxiangyuan has been working on revitalizing the Ancient Tea Road, establishing nine key cities in China to create a complete cultural route [11]. - The company plans to launch exhibitions and cultural activities in collaboration with various organizations, aiming to transform ecological tea gardens into immersive cultural experience spaces [12]. - Huaxiangyuan's products, such as Guobing tea, are positioned to enhance China's diplomatic tea gatherings, showcasing the essence of Chinese tea culture on global platforms [12][14]. Group 3: International Expansion Strategies - The brand's international market entry faces cultural differences, requiring a nuanced understanding of global tea culture [14]. - Three pathways for international expansion are identified: traditional export, leveraging new tea-drink business models, and comprehensive communication strategies to convey Chinese lifestyle and philosophy [14]. - Huaxiangyuan aims to create a recognizable Chinese tea brand that embodies cultural confidence and serves as a diplomatic tool [17]. Group 4: Sustainable Development and Social Responsibility - As a leading player in the tea industry, Huaxiangyuan focuses on quality, cultural transmission, and social responsibility, contributing to rural economic development [22][24]. - The company implements a "tea tourism + agricultural products" model, allowing visitors to engage in tea picking and purchase local products, thus enhancing economic benefits and social responsibility [22]. - Huaxiangyuan emphasizes long-term strategic vision over short-term trends, aiming to build a strong brand and expand the tea industry through international cultural dissemination [24].