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辛巴又又又退出直播行业,他卖的“毒”卫生巾怎么办?
Guan Cha Zhe Wang· 2025-08-19 04:58
Core Viewpoint - Kuaishou streamer Xinba announced his official retirement from the live streaming industry due to serious health issues, stating that his lungs resemble those of a 95-year-old and require treatment [1][3]. Group 1: Xinba's Career and Business Developments - Xinba joined Kuaishou in 2016 and founded Guangzhou Hexiang Trading Co., Ltd. in September 2017, launching his own brand "Mian Mima" sanitary napkins and establishing XinXuan Group, which focuses on supply chain management, influencer incubation, and digital commerce [4]. - In 2020, XinXuan established Guangzhou XinXuan Supply Chain Co., Ltd. to handle clothing wholesale and warehousing [4]. - In 2022, XinXuan opened a physical store named "XinXuan Supermarket" in Guangzhou, featuring various product categories and integrating online sales with 200 self-branded products [4]. Group 2: Health Concerns and Product Controversies - Xinba's recent live stream did not address ongoing controversies regarding the quality of "Mian Mima" sanitary napkins, which have been linked to serious health issues among consumers [6]. - Reports indicated that multiple consumers who used "Mian Mima" sanitary napkins were diagnosed with cancer, raising concerns about the product's safety [7]. - Testing revealed that several batches of "Mian Mima" sanitary napkins contained dangerously high levels of thiourea, a chemical classified as a carcinogen, with one sample showing a thiourea content of 16653.4679 μg/g [8][9]. Group 3: Sales Performance - "Mian Mima" achieved significant sales milestones, reportedly generating over 3.3 billion in total sales over eight years, with single live stream sales exceeding 100 million [11].