Core Viewpoint - Kuaishou streamer Xinba announced his official retirement from the live streaming industry due to serious health issues, stating that his lungs resemble those of a 95-year-old and require treatment [1][3]. Group 1: Xinba's Career and Business Developments - Xinba joined Kuaishou in 2016 and founded Guangzhou Hexiang Trading Co., Ltd. in September 2017, launching his own brand "Mian Mima" sanitary napkins and establishing XinXuan Group, which focuses on supply chain management, influencer incubation, and digital commerce [4]. - In 2020, XinXuan established Guangzhou XinXuan Supply Chain Co., Ltd. to handle clothing wholesale and warehousing [4]. - In 2022, XinXuan opened a physical store named "XinXuan Supermarket" in Guangzhou, featuring various product categories and integrating online sales with 200 self-branded products [4]. Group 2: Health Concerns and Product Controversies - Xinba's recent live stream did not address ongoing controversies regarding the quality of "Mian Mima" sanitary napkins, which have been linked to serious health issues among consumers [6]. - Reports indicated that multiple consumers who used "Mian Mima" sanitary napkins were diagnosed with cancer, raising concerns about the product's safety [7]. - Testing revealed that several batches of "Mian Mima" sanitary napkins contained dangerously high levels of thiourea, a chemical classified as a carcinogen, with one sample showing a thiourea content of 16653.4679 μg/g [8][9]. Group 3: Sales Performance - "Mian Mima" achieved significant sales milestones, reportedly generating over 3.3 billion in total sales over eight years, with single live stream sales exceeding 100 million [11].

Core Viewpoint - The company XinXuan Group is relocating its core team back to Guangzhou from Hangzhou, indicating a strategic shift to leverage local supply chain resources and enhance its operational efficiency in the live-streaming e-commerce sector [1][2]. Group 1: Relocation and Operational Changes - XinXuan Group's core team has moved back to Guangzhou, with plans to participate in the upcoming 618 shopping festival [1]. - The company has rented two office buildings in Baiyun Lake Digital Technology City, Guangzhou, and has taken most of the talent apartments in the area [1]. - Previously, XinXuan had established a presence in Hangzhou, renting a 23-story building to capitalize on the city's live-streaming e-commerce ecosystem [1][2]. Group 2: Supply Chain and Business Strategy - The move back to Guangzhou may prioritize supply chain efficiency, as the city is known for its mature apparel, beauty, and daily chemical industries [2]. - XinXuan established "Guangzhou XinXuan Supply Chain Co., Ltd." in 2020 to manage clothing wholesale and warehousing, aiming to shorten supply chain links [2]. - The company has registered the trademark "XinXuan Online Supermarket," indicating ambitions in retail, with plans to invest significantly in physical stores [2][4]. Group 3: Retail Ambitions and Challenges - XinXuan has opened a physical store named "XinXuan Supermarket" in Guangzhou, featuring various product categories [2]. - The supermarket operates on an invitation-only basis, requiring customers to spend over 10,000 yuan to enter, which has limited its visibility [4]. - XinXuan's founder, XinBa, has expressed a strong commitment to expanding the supermarket chain, despite previous controversies and regulatory scrutiny regarding false advertising [4].