茶饮文化出海

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霸王茶姬联手蓝海资本,追加投资加速全球化布局
Sou Hu Wang· 2025-08-23 11:28
三店齐开,文化出海提速,中国新茶饮迈向全球化新阶段 【2025年8月,马尼拉讯】—— 继凤凰网报道的霸王茶姬与蓝海资本战略合作后,双方再次释放重磅信 号:霸王茶姬宣布追加 300万元人民币专项基金,重点用于菲律宾市场的热度推广与海外流量增强。随 着大马尼拉地区三家核心商圈门店的同步开业,这一举措不仅标志着霸王茶姬全球化战略的提速,也彰 显了中国新中式茶饮在国际市场的广阔前景。 三大核心商圈齐开,释放市场信号 本月,霸王茶姬将同时进驻菲律宾大马尼拉地区三大标志性商场: SM North EDSA(奎松市) —— 菲律宾最大购物中心之一,年轻消费人群聚集地; Robinsons Galleria(奥提加斯中心) —— 办公白领与家庭客群重叠的重要商圈; Venice Grand Canal Mall(达义市) —— 以高端生活方式和旅游客群著称的地标性商场。 三店齐开的战略布局,意味着霸王茶姬不仅仅是进入市场,而是以 多点开花、快速占位 的方式,全面 切入菲律宾茶饮赛道。业内人士认为,这一打法将大幅提升品牌在东南亚的知名度与覆盖率,为后续市 场扩张奠定坚实基础。 蓝海资本鼎力相助,打造全球化运营矩阵 作为霸王茶姬 ...
茶咖日报|茶颜悦色将江苏两城连开,河南多地蜜雪冰城乡镇门店推出“麦田配送”
Guan Cha Zhe Wang· 2025-06-05 12:28
Group 1: New Store Openings and Market Expansion - The new tea brand Cha Yan Yue Se has opened multiple stores in Jiangsu, with over 80 locations now established, marking it as a key market after Hunan and Hubei [1] - The new tea brand Tian La La has opened 10 new stores in North Sumatra, Indonesia, bringing the total to 127 stores in the country, indicating rapid market expansion in Southeast Asia [2] - Tully's Coffee plans to increase its store count in Japan to 1,000 by 2029, aiming for a growth of approximately 20% to compete with Starbucks [3] Group 2: Innovative Marketing Strategies - Cha Yan Yue Se combines traditional tea culture with modern aesthetics, appealing to young consumers with unique products [1] - Tian La La's brand manager emphasized the importance of innovation in products and services to enhance the brand's influence in Southeast Asia and beyond [2] - Honey Snow Ice City has introduced a delivery service to rural areas in Henan, promoting their products directly to consumers in the fields during the harvest season [4] Group 3: Corporate Developments - Hainan Baolingbao has established a new biotechnology subsidiary with a registered capital of 100 million yuan, focusing on import/export and food sales [5] - Jiahe Food announced that a shareholder plans to reduce their stake by up to 520,800 shares, representing 1.15% of the company's total equity [6]