Core Viewpoint - The article discusses the promotion and market potential of Yangjiang lychee, highlighting its unique qualities and the efforts made to enhance its market presence through innovation and improved logistics [2][4][81]. Group 1: Market Promotion and New Varieties - Yangjiang lychee is being promoted through events such as the brand promotion activity in Tianjin, aiming to expand its market reach [2][3]. - The introduction of new lychee varieties, such as "Jumeiren," which is characterized by its large size and sweet taste, is expected to capture significant market interest, with prices reaching 30 yuan per jin [14][16]. - The "Xiantao lychee" and "Hongmi lychee" are also emerging as popular varieties, with pre-sale prices ranging from 30 to 50 yuan per jin [18][19]. Group 2: Agricultural Practices and Quality Improvement - Yangjiang has approximately 320,000 mu of lychee cultivation area, accounting for about 8% of the province's total [10][11]. - The region is focusing on improving lychee quality by replacing traditional varieties with superior ones, increasing the proportion of early and mid-maturing quality varieties to over 40% [31][32]. - The lychee produced in Yangjiang is noted for its selenium content, which is four times higher than the standard, enhancing its health appeal [20][21]. Group 3: Cold Chain Logistics and Distribution - Yangjiang is enhancing its cold chain logistics, with over 60 cold storage facilities and a capacity of approximately 28,000 cubic meters to maintain lychee freshness during transportation [54][55]. - The city plans to procure over 1,000 tons of lychee this year, utilizing cold chain logistics to ensure delivery within 24 hours to various markets [56][58]. - The implementation of advanced cold chain technology has allowed for efficient handling and distribution of lychee, significantly improving market competitiveness [59][61]. Group 4: Economic Impact and Future Plans - The total lychee production in Yangjiang is expected to reach 180,000 tons this year, representing a 20% increase compared to previous years [63]. - The local government is actively promoting lychee through various marketing initiatives, including a 2025 action plan for production and sales integration [74][75]. - The establishment of processing facilities for lychee products is also underway, aiming to enhance the value-added aspect of the lychee industry [85][88].

Core Points - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, aiming to promote Guangdong lychee globally [2][3] - The event gathered farmers, distributors, logistics providers, brand representatives, and cultural figures to facilitate precise supply and demand matching [3][4] - The Leiling area in Shantou, known for its large lychee production, showcased its advantages in variety and quality [5][11] Group 1 - Leiling town has a lychee planting area of 44,000 acres, with major varieties including Wuye, Guiwei, Nuomici, and Huaizhi [6] - The region has been exporting lychee to North America, the Middle East, and Singapore for 21 consecutive years [7] - The event resulted in the signing of intention orders totaling 12 tons, boosting confidence ahead of the lychee harvest season [9] Group 2 - Leiling lychee representatives participated in the festival, including the Lychee Association and local agricultural technology companies [10] - Future promotional activities include participation in "Chang'an's Lychee" and other sales events to enhance market presence and reputation [14][15] - The festival is seen as a starting point for ongoing efforts to connect with buyers and increase farmers' income [15]