这几天，一辆装满桂味和仙进奉荔枝的车辆从东莞出发，通过空运将跨越6000公里"登陆"迪拜人民的餐 桌。这标志着东莞本地具有生产基地和加工包装出口备案的荔枝主体，实现了东莞荔枝大宗出口零的突 破。未来，东莞荔枝将以中东、东南亚市场为突破口，积极探索更广阔的国际市场。 6月中下旬，岭南的荔枝开启集中上市期。今年，全国荔枝迎来丰产，主产区广东预计产量将比往年平 均产量增收约50%。市场供应量的爆发式增长，加上冷链运输成本降低、电商平台的入局，让荔枝市场 竞争变得激烈。 在此背景下，各地纷纷深挖本地特色，打造差异化名片。作为珠三角主产区，东莞荔枝一直都定位高端 市场，其中诸如冰荔、观音绿等被誉为"荔枝中的爱马仕"。6月以来，东莞组织了多场线下规模化、组 织化的大型产销推介会，北上京津冀、南下新加坡，构建起辐射全国、走向海外的供销网络。 今年是荔枝丰产年，从各家果场在线上直播间纷纷掀起预售开始，广东、海南各个荔枝主产区早已开 启"订单农业"，以订单前置锁定市场预期。由于荔枝自东向西成熟，当茂名荔枝凭借影视剧在国内爆火 时，东莞荔枝还未上市。 当前，如何让高端荔枝以差异化路径持续拓宽销路、打开新市场，成了东莞果农们最为关 ...

作 者丨喻淑琴 编 辑丨李振,张雅婷 对于一颗志在四方，剑指全球市场的果子来说，"东方爱情果"广东荔枝的脚步，跨越长江黄 河，走过繁华京沪，以鲜活甜蜜之姿一路驰骋，直抵中原腹地。 这两天，"粤进中原 豫见美'荔'"——广东荔枝河南产销对接会在郑州举行。循着千年商道的 脉动，丹尼斯、胖东来、盒马、麦德龙、华豫佰佳、鲜风生活等20多家当地商超龙头代表集 聚，进一步搭建高效产销对接平台，精准匹配粤豫两地供需。 "得中原者得天下"的古语，道尽了河南布局的深意。对广东荔枝而言，跨越1500公里进驻中 原这一"九州腹地"，恰似打通了北方市场的"战略要道"。这是继广东荔枝在上海、北京、西安 等区域枢纽城市之后的又一重要部署，不仅是"东方爱情果"品牌影响力的全新开拓，更是全 国消费版图的关键落子，其战略价值不言而喻。 九州腹地搭 "荔" 桥 "中，好吃！"这两天，在郑州核心商圈等繁华地段，弥漫着浓郁的荔枝甜香。此起彼伏的赞 叹声，既是对岭南佳果的认可，也勾勒出广东荔枝与中原市场深度邂逅的具象图景。从街头 到商超，这份甜蜜正以可见可感的方式，融入中原城市的消费肌理。 这份热度背后，自有其深层原因。拥有"全球首个高铁米字形枢纽" ...

"豫"见美荔！广 东精品荔枝推开 中原市场大门_ 南方+_南方plus 众商云集，荔香 涌动。6月28 日，"粤进中 原，豫见美 荔"广东荔枝河 南产销对接活动 在郑州市举行。 循着千年商道的 脉动，承载着丰 饶气息的岭南佳 果，遇上了热气 腾腾的胡辣汤， 推开了通向中原 市场的大门。本 次活动进一步搭 建高效产销对接 平台，精准匹配 粤豫两地供需， 不仅为广东荔枝 等岭南佳果北上 开辟了更为畅通 的销售渠道，更 为深化粤豫两地 农业合作、促进 区域经济协同发 展注入新动能。 "粤进中原，豫见美荔"广东荔枝河南产销对接活动现场。吕华当 摄 以荔为媒 粤豫打造三 大"甜蜜引擎" 当黄河的雄浑脉 搏感应着珠江的 温润气息，广东 荔枝组团进中 原，共赴这场融 合"千年贡品"底 蕴与千年商都活 力的甜蜜之约。 在精心布置的品鉴区，广东精品荔枝琳琅满目。吕华当 摄 "今天我们不仅 带来桂花香气 的'桂味'、软糯 核小的'糯米 糍'、清甜蜜香 的'仙进奉'、细 滑脆嫩的'冰 荔'，还首次把 荔枝盆栽带到河 南，让中原的朋 友们感受亲手摘 下荔枝品尝的乐 趣，品尝'东方 爱情果'的甜蜜 浪漫。"广东省 农业农村厅党组 书记 ...

Core Insights - The sales of Maoming lychee are approaching the end, with a significant amount of late-maturing lychee from Guangdong being harvested and sold [16][20]. Group 1: Sales and Market Dynamics - Maoming is the largest lychee production area in Guangdong, and the end of the Guiwei variety indicates the conclusion of the first half of the lychee season in Guangdong [20]. - As the Guiwei variety wraps up, other varieties such as Ice Lychee, Guanyin Green, Lingfeng Glutinous, and others are entering the tasting period [21][22]. - The Guiwei variety has already shipped 150,000 orders, with an estimated remaining fruit period of 5 days, potentially exceeding 200,000 orders [7][20]. Group 2: Pricing and Consumer Experience - The price for Guiwei lychee is reported at 10 yuan per jin, while the price for Xianjinfeng lychee is 35 yuan per jin [25]. - The industry is focusing on enhancing consumer experience through activities like orchard picking [24]. Group 3: Processing and Logistics - Lychee processing plants are becoming increasingly busy as the sales period nears its end, with a focus on quick shipping after the fruit is stored in cold storage [16][13].

Core Insights - Dongguan lychee has become a trending agricultural product, leveraging internet and social media to enhance its market presence and sales [5][6][70] - The region is recognized for its unique lychee varieties and advanced agricultural techniques, making it a hub for high-end lychee production [16][20][70] Group 1: Market Position and Trends - Dongguan is known as the "Lychee Capital of China," with the largest planting area and distinct varieties [3][6] - The premium lychee varieties, such as Ice Lychee and Guanyin Green, have gained significant popularity, with prices ranging from 300 to 700 yuan per pound in high-end markets [8][9][7] - The Ice Lychee has been sold at Beijing SKP for 760 yuan per pound since 2022, often in short supply [9][8] Group 2: Technological and Agricultural Innovations - Over 90% of Dongguan's lychee varieties are of high quality, with significant contributions to national new varieties [12][10] - Dongguan has been a pioneer in lychee breeding since the 1980s, leading to the development of popular varieties like "Feizi Xiao" [17][20] - Advanced agricultural practices, including smart irrigation and fertilization systems, have improved both the quality and yield of lychee production [19][20] Group 3: Sales and Marketing Strategies - The rise of live streaming and e-commerce has transformed the sales landscape for Dongguan lychee, with significant sales achieved through platforms like Douyin and Xiaohongshu [25][38][36] - Recent promotional events have successfully integrated social media influencers to boost sales and brand recognition for Dongguan lychee [59][64][70] - The introduction of lychee-derived products, such as lychee vinegar and snacks, has diversified revenue streams, with processed goods accounting for half of sales [45][49] Group 4: Community and Cultural Impact - The local community is actively involved in promoting lychee culture, with events and activities designed to engage consumers and enhance the brand image [64][70] - Dongguan's lychee not only represents agricultural success but also embodies the region's cultural heritage and innovation [72][75]

Core Viewpoint - The 6·18 shopping festival serves as a significant opportunity for agricultural product sales, particularly for Guangdong lychee, which is leveraging both online and offline strategies to enhance its market presence and export potential [1][2]. Online Sales Strategy - Guangdong's mainstream media, under the guidance of the provincial internet office, launched a "shopping cart" initiative on video platforms to facilitate direct purchases of lychee through short videos, enhancing marketing and sales precision [4][6]. - The e-commerce platforms have seen a substantial increase in sales, with Guangdong lychee's transaction volume on JD.com growing over 560% year-on-year, and search volume on Meituan increasing by 143% since June [6][7]. Offline Promotion Activities - Multiple lychee-themed promotional events were held, including a cultural tourism promotion in Huizhou and a high-end lychee exhibition in Dongguan, aimed at enhancing consumer engagement and establishing direct connections between producers and buyers [2][3]. - The Guangdong lychee industry is characterized by its significant production capacity, holding over half of the national planting area and one-third of global production [2][3]. Market Preparation and Sales Tactics - Prior to the 6·18 festival, Guangdong implemented a "12221" marketing system to activate the entire supply chain, allowing for early sales and securing market demand [3][4]. - The first day of lychee pre-sales in Zhanjiang reached over 4,500 tons, with a pre-sale value nearing 100 million yuan, reflecting a 20% increase in average price compared to the previous year [3][4]. Export Growth and International Market - Guangdong's lychee exports are expanding, with a projected order volume of approximately 2,300 tons, marking a 20%-30% increase compared to the previous year, primarily targeting markets in Russia, UAE, and Australia [7][8]. - The logistics capabilities have improved, allowing lychee to reach international markets within 48 hours, enhancing the global competitiveness of Guangdong lychee [7][8]. Quality and Product Differentiation - The lychee industry in Guangdong is focusing on high-quality varieties, with new cultivars like "Xianjinfeng" and "Jingganghong" being developed to meet diverse consumer preferences [8][9]. - The pricing strategy for premium varieties can reach several dozen yuan per pound, with significant demand from high-end markets in Hong Kong, Japan, and Western Europe [8][9]. Cultural and Tourism Integration - The integration of cultural tourism with lychee promotion is evident, with initiatives like the "Beautiful Huizhou" tourism route that combines lychee picking experiences with local attractions [10][11]. - Collaborations with the entertainment industry, such as the promotion of the drama "Chang'an's Lychee," have further elevated the profile of Guangdong lychee, showcasing its cultural significance [10][11].

Core Viewpoint - The Guangdong Provincial Water Resources Department has issued a flood disaster risk warning due to the potential for mountain flood disasters in various regions, particularly affecting lychee production in Maoming [2][3][4]. Group 1: Flood Risk Warnings - A red warning indicates a high likelihood of mountain flood disasters in areas such as Maoming and Zhaoqing [3][4]. - An orange warning is issued for several counties including Huizhou and Yunfu, indicating a significant risk of localized flooding [5][6]. - A yellow warning suggests that other regions may also experience localized short-duration heavy rainfall leading to potential flooding [7]. Group 2: Impact on Lychee Production - Early and mid-maturing lychee varieties are currently in the harvesting phase, while late-maturing varieties are in the color-changing or fruit swelling stages [10][11]. - Typhoon conditions are expected to cause fruit drop and damage to unharvested lychees, with rainfall leading to fruit splitting and increased pest issues [11][12][13]. Group 3: Recommendations for Lychee Management - Prior to the arrival of the typhoon, unripe and low-hanging fruits should be lifted to prevent water damage and fruit splitting [16][17]. - It is advised to strengthen drainage systems and manage young trees to prevent uprooting during strong winds [19][20]. - Monitoring and controlling pests and diseases is crucial, especially with the anticipated increase in rainfall [21][22]. - The Maoming Meteorological Bureau has urged close attention to weather forecasts and timely management of lychee orchards [23][24].

广东深圳的各个港口，承载着全广东七成以上的荔枝出口。随着广东各地的荔枝批量上市，越来越多满载荔枝的集装箱从深圳走向全世界。 在广东茂名一家荔枝出口企业，工人们正在把已经打包好的荔枝贴上标签。企业负责人介绍，荔枝果肉鲜甜、汁水丰盈。作为有中国标签的岭 南特色果，受到越来越多国家消费者的青睐。 企业负责人车活益介绍，2025年，荔枝在其他国家的知名度也是越来越高，荔枝出口的时间也比2024年早了很多，价格比2024年基本上翻了整 整一倍。 在广东佛山这家荔枝出口企业，几条产线同时启动，几百个工人都在紧张忙生产。企业的成品冻库里，海关人员正在检验当天要出口的荔枝。 据了解，为加快荔枝出口，各地政府部门出台了一系列的保障措施。 广州海关所属佛山海关驻高明办事处属地外勤科科长廖民华介绍，指导企业掌握输往国家的检疫性准入制度，还通过当天查检当天预约，将属 地查检的监管效能提高了50%。 广东省佛山市高明区副区长王志容表示，在推动农产品出口方面，他们坚持全流程服务保障，着力提升区域农产品出口通关效能，推动乡 村"土特产"从田间地头走向全球市场。 央视网消息：2025年是荔枝丰收年，现在正是广东荔枝的产收旺季。荔枝南货北卖热 ...

《长安的荔枝》 同款，阳"硒"荔 枝了解一下→_ 南方+_南方plus 一骑红尘，荔枝 北上。6月14 日，阳江荔枝品 牌推介活动将在 天津举行。在阳 江取景拍摄的电 影《长安的荔 枝》里，那个让 李善德直呼"这 怎么运得了"的 荔枝鲜，如今打 破了"一日色 变，二日香变， 三日味变"的魔 咒，跨越山海， 享誉全球。 从贡道马蹄到冷 链航路，岭南荔 枝的甜蜜从未褪 色。曾被张九龄 盛赞"百果无 匹"的水果，究 竟何以俘获南北 方食客？荔枝消 费以鲜食为主， 阳江又如何主动 抢占市场，凭借 棋。 新品种中，巨美 人可谓是市场新 宠。"果实状若 心形""个头大如 鸡蛋""果肉清甜 爽脆"......阳西县 儒洞镇百荔园培 育的巨美人荔 枝，以果大、汁 多、味甜肉脆等 闻名。 实"荔"火热出 圈？ 以"新"面市 选育阳"硒"荔枝 阳江依山傍海， 扼粤西要冲，雨 量丰沛，气候温 暖。荔枝是阳江 市最大宗的水 果，全市荔枝种 植面积约32万 亩，占全省8% 左右。 长期以来，双肩 玉荷包是阳江传 统特色品种，占 全市荔枝种植的 半壁江山。为了 避免集中上市造 成"撞车"，改种 创新成为推动阳 江荔枝产业高质 量发展的必 ...

作 者丨郑康喜 编 辑丨于长洹 在岭南荔园发展有限公司观音绿荔枝高标准生态智慧果园里，荔枝幼果已经悄然爬上枝头， 藏在墨绿的叶梢间泛出点点微红。荔枝树下，水肥一体化喷淋系统正在为幼果进行自动灌 溉。管理人员在手机上精准控制着灌溉和施肥的时间、流量等，把水分、养分定时定量，按 比例直接供给每一颗甜蜜果实。 "标准化生产为荔枝丰产、优质奠定良好的基础，这让高端品种观音绿的价格一直都非常稳 定，不会受到年份和气候的影响。此外，产值也在其他荔枝的十几倍以上。"岭南荔园副总经 理钟丽燕告诉南方财经记者。 五月下旬的岭南，天气温和了许多，似乎在翘首以盼"珍稀佳品"荔枝的成熟。在珠三角产区 东莞，"三月红""妃子笑"等早熟品种此时已掀起一股采购热潮。半个月后，观音绿、冰荔、莞 香荔等高端荔枝品种，也会陆续上市。 作为全国高端荔枝主产地，东莞荔枝历来有"岭南第一品"的美称，市场定位高端。无论口感 还是颜色、果实大小都极为优质。冰荔、观音绿被业界誉为荔枝中的"爱马仕"。 近期，南方财经记者通过走访大岭山、樟木头、厚街等镇街了解到， 东莞的纬度、土壤、降 雨量等自然条件，使其更适宜种植优质品种。此外，连续推陈出新的品种和先进的种 ...