Core Viewpoint - The article highlights the successful efforts of the support team in promoting the sales of lychees in Leiling Town, Shantou City, which has significantly benefited local farmers and contributed to the high-quality development of the lychee industry [5][8]. Group 1: Sales Support and Farmer Assistance - The support team prioritized purchasing lychees from impoverished households and families in need, addressing their immediate challenges [10][11]. - The team implemented a "zero markup" direct sales model, purchasing lychees at nearly double the market price, which maximized farmers' profits [18][19]. - The total procurement volume reached approximately 1 million pounds, alleviating the sales pressure on farmers [33]. Group 2: Community Engagement and Economic Impact - The support team organized sales events, directly selling over 50,000 pounds of lychees, generating around 500,000 yuan in consumer support, and increasing farmers' income by about 100,000 yuan [36][37]. - Local community members actively participated in sorting and packaging, contributing to their income while supporting the sales efforts [22][21]. Group 3: Brand Development and Marketing - The support team collaborated with local government to enhance the branding of Leiling lychees, including launching a cultural tourism season to showcase the product [41][43]. - The team initiated a campaign to create a brand logo and image for Leiling lychees, successfully promoting them on national media platforms [45][46].

Economic Overview - In the first half of the year, China's GDP reached 66,053.6 billion yuan, showing a year-on-year growth of 5.3% [5][6] - The GDP growth for the first quarter was 5.4%, while the second quarter saw a growth of 5.2% [6] Agricultural Development Initiatives - Guangdong province is implementing the "Media+" initiative to support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [7][10] - The initiative aims to enhance the agricultural product market system and accelerate the establishment of a modern rural industrial system [10][11] Agricultural Export Branding - The Ministry of Agriculture and Rural Affairs is soliciting unified names and logos for China's export agricultural products, with a maximum prize of 30,000 yuan [13][15] Rural Revitalization - The New Tang Village in Huazhou has improved its infrastructure, including new streetlights, as part of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [17][20] - The village has adopted a new model of community governance, contributing to its development [20] Agricultural Pricing and Export - In the Lei Ling area, the price of lychees is 20% higher than surrounding regions, with an annual production exceeding 15,000 tons [22][25] - The "Media+" initiative has facilitated a positive cycle of quality and pricing in the lychee industry, enhancing its export potential [26]

Core Viewpoint - The article highlights the successful export practices of "Leiling Lychee" from Shantou, Guangdong, emphasizing the role of media in enhancing the brand's global reputation and market presence [2][4][6]. Group 1: Industry Development - The Leiling area in Eastern Guangdong has 44,000 acres of lychee cultivation, with an expected production exceeding 15,000 tons [5][6]. - The price at the production site is generally over 20% higher than surrounding areas, indicating strong market demand and premium quality [6]. Group 2: Export and Marketing Strategies - The "Media+" approach has facilitated a virtuous cycle of "quality" and "high price" in the lychee industry, promoting both sales and farmer income [12][13]. - Various promotional activities have been conducted this year, including participation in the 14th Guangdong Agricultural Expo and events in major cities to enhance brand visibility [15][16][17]. Group 3: Product Variety and Consumer Engagement - New lychee varieties such as "Jumeiren," "Xianjinfeng," "Jingganghongnuo," and "Bingli" are currently in the market [26]. - A beverage called "Leiling Lychee Fragrant Coconut" has been launched in collaboration with local tea shops, further engaging consumers [26][30].

Core Viewpoint - The 18th Chaoshan Leiling Lychee Cultural Tourism Season has commenced, attracting a large number of visitors to experience the sweetness of Leiling lychees and promoting local tourism and cultural heritage [6][7][28]. Group 1: Event Highlights - The event features a 3-kilometer cultural tourism route with 20 stalls for lychee exhibitions and intangible cultural heritage displays, enhancing visitor engagement [21][22]. - A newly released "Leiling Lychee Tourism Map" has gained over 400,000 clicks online, effectively boosting the local cultural tourism industry [27][28]. - The event includes performances of traditional Chao opera, successfully combining local fruit culture with intangible heritage, which has captivated the audience [17]. Group 2: Visitor Experience - Visitors can enjoy fresh lychees, which are described as sweet and fragrant, emphasizing the importance of experiencing the fruit at its peak [8]. - The tourism route is designed with four key checkpoints for activities such as lychee picking, photo opportunities, and interactive educational experiences, showcasing the unique characteristics of the lychee hometown [33][34]. Group 3: Collaborations and Promotions - A collaboration between Leiling Lychee, Southern Rural News, and a local tea brand has resulted in a co-branded beverage that has become a highlight of the event due to its appealing appearance and taste [12][13].

Core Viewpoint - The 18th Chaoshan·Leiling Lychee Cultural Tourism Season has officially commenced in Shantou, Guangdong, focusing on creating an immersive experience for domestic and international tourists through various activities centered around lychee culture [1][6]. Group 1: Event Highlights - The event features a theme of "Leiling Lychee: Sweetness for You," with activities including production and sales connections, sweet markets, and cultural tourism checkpoints [1]. - A 3-kilometer cultural tourism route has been established, integrating local agricultural scenery and interactive games, attracting numerous visitors and fashion enthusiasts [3]. Group 2: Economic Impact - The Leiling Lychee brand has gained recognition with the national geographical indication trademark, enhancing its market presence [5]. - The lychee industry in Leiling has an annual output value exceeding 100 million, contributing to rural revitalization and transforming local landscapes [5]. - The event has facilitated a complete industry chain from lychee cultivation to processing, tourism, and dining, promoting a comprehensive development model [5]. Group 3: Future Development - Leiling aims to leverage the cultural tourism season to implement a "new era of cultural tourism economy," focusing on brand building and high-quality agricultural development [6]. - The strategy includes creating a market, an intellectual property (IP), and a tourism route centered on lychee culture, emphasizing technological innovation [6].

Core Viewpoint - The 18th Chaoshan-Leiling Lychee Cultural Tourism Season has officially commenced, showcasing the integration of cultural tourism and local agricultural products, particularly lychees, to enhance economic development and attract visitors [8][16][93]. Group 1: Event Overview - The event features a 3-kilometer lychee cultural tourism route that includes interactive games, intangible cultural heritage experiences, and lychee picking, aimed at attracting tourists and enhancing local engagement [11][12][30]. - The theme of this year's event is "The Sweetness of Lychee and Culture," focusing on the integration of production and sales, cultural tourism activities, and the promotion of local ecological and economic values [14][15][93]. Group 2: Visitor Experience - The event attracted a diverse group of visitors, including families and fashion enthusiasts, who came to enjoy fresh lychees and participate in various activities along the route [32][48]. - The route includes five lychee-themed checkpoints where visitors can engage in activities such as photo opportunities, lychee tasting, and interactive games [35][36][38]. Group 3: Economic Impact - The lychee industry in Leiling has become a significant source of income, with over 44,000 acres of lychee orchards contributing to a yearly output value exceeding 100 million [73][58]. - The event serves as a platform for direct communication between lychee farmers and buyers, facilitating sales and enhancing the local economy [49][51]. Group 4: Cultural Integration - The event incorporates traditional performances, such as excerpts from the Chao opera, to celebrate local culture and heritage, thereby enriching the visitor experience [21][22][90]. - The local government and associations are actively promoting the "Lychee+" cultural concept, which includes developing themed tourism routes and culinary experiences centered around lychee [88][93].

Core Viewpoint - The participation of Leiling fresh lychee in the 2025 China-Eurasia Commodity Trade Expo in Xinjiang has generated significant interest and demand, showcasing the brand's potential for expansion in new markets [2][5][9]. Group 1: Company Overview - Leiling Town is recognized as a major production area for late-maturing lychee in Guangdong, with a total planting area of 44,000 acres [4][6]. - Leiling lychee has been exported to the North American market for 22 consecutive years and holds two national geographical indication trademarks: "Leiling Lychee" and "Leiling Wuye Lychee" [6][7]. Group 2: Market Response - The lychee showcased at the expo received positive feedback, with customers expressing that it is among the best lychee they have tasted [8][10]. - The exhibition area for Leiling lychee attracted continuous foot traffic, with many domestic and international buyers showing interest, particularly in the Guiwei variety [9][10]. Group 3: Sales and Marketing Strategy - To expand sales channels, Leiling lychee has participated in various promotional activities, effectively enhancing brand influence [13][14]. - The company reported receiving numerous orders even before the lychee was officially on the market, indicating strong market confidence [14][15].

Core Viewpoint - The article highlights the launch of the 18th Chaonan-Leiling Lychee Cultural Tourism Season, promoting the unique cultural and ecological aspects of Leiling, Shantou, and introducing a lychee tourism map that integrates various tourism routes and experiences [5][6][65]. Group 1: Cultural and Ecological Significance - Leiling is referred to as the "Lychee Capital of East Guangdong," showcasing a rich blend of sweet lychee aroma and beautiful ecological landscapes [3][4]. - The region's historical and cultural heritage is emphasized, contributing to the overall appeal of the lychee tourism experience [4]. Group 2: Tourism Development Initiatives - The newly introduced lychee tourism map features three main routes: cultural tourism, dining, and fruit-picking, allowing visitors to easily navigate and explore the area [6][65]. - Various attractions are highlighted, including the Chi Ping Lychee Park, which spans approximately 35 acres and offers fruit-picking, ecological sightseeing, and recreational activities [10][15]. Group 3: Key Attractions - The Chi Ping Lychee Park has become a central venue for the Lychee Cultural Tourism Festival for four consecutive years, showcasing rural revitalization and innovative tourism models [15][16]. - The Ji Mei Revolutionary Stone Cave, a historical site, is noted for its significance during the revolutionary period and serves as a patriotic education base [19][29]. - The Songlin Lychee Square, covering about 8,000 square meters, features over 200 lychee trees and serves as a demonstration site for lychee cultivation [31][32]. Group 4: Agricultural Innovation - Shantou Meilijing Agricultural Co., Ltd. focuses on modernizing agriculture with over 300 acres of high-standard lychee orchards, implementing good variety transformation [46][47]. - The Leiling Town Seedling Cultivation Demonstration Garden introduces seven new quality lychee varieties, enhancing local agricultural practices [51][52]. Group 5: Visitor Experience - The tourism map also includes local dining options and self-picking gardens, creating a comprehensive guide for visitors to experience cultural research, ecological sightseeing, and fruit-picking [65][66]. - The article encourages visitors to explore the ecological charm and unique flavors of Leiling this summer [67][69].

Core Viewpoint - The Guangdong Lychee Supply and Demand Matching Event held in Shantou aims to enhance communication between lychee farmers and buyers, promoting the sale of "Leiling Lychee" to broader markets [2][4][14]. Group 1: Event Overview - The event titled "Fragrance of Lychee Across the Seas, Win-Win in Supply and Demand" took place on June 25 in Leiling Town, Shantou, with participation from local farmers, buyers, financial institutions, and logistics companies [2][3]. - Nearly 50 buyers attended the event, creating a vibrant atmosphere for supply and demand matching, resulting in significant outcomes [4][30]. Group 2: Regional Significance - Leiling Town is recognized as the "Lychee Capital of Eastern Guangdong" and has successfully exported to the North American market for 22 consecutive years [8]. - The town has obtained geographical indication trademarks for "Leiling Lychee" and "Leiling Black Leaf Lychee," and is included in the "Yue Brand" agricultural brand innovation practice points [9]. Group 3: Product Development - The town has introduced new lychee varieties such as Guanyin Green, Giant Beauty, and Fengshan Red Lantern, alongside traditional varieties like Wuye, Guiwei, Feizixiao, and Glutinous Rice [10][11]. - The lychee planting area in Leiling exceeds 44,000 acres, with an average of nearly 1 acre per person, making it a pillar industry for local economic development [30][31]. Group 4: Market Engagement - The event facilitated direct interactions between farmers and buyers, enhancing the understanding of "Leiling Lychee" and its market potential [33][36]. - Major supermarkets in Shantou, such as Bubeng Lianhua, are actively participating in the sales of "Leiling Lychee," with plans to introduce more varieties to meet consumer demand [47][49]. Group 5: Logistics and Distribution - Cold chain logistics are crucial for the distribution of "Leiling Lychee," with dedicated cold chain vehicles provided for timely delivery to major markets [51][52]. - The event was supported by various organizations, including the Guangdong Provincial Department of Commerce and local agricultural associations, highlighting the collaborative effort to boost the lychee industry [56][58].

Group 1 - The 2025 Chinese Cuisine Supply Chain Going Global Conference was held in Guangzhou, attracting nearly 200 participants from over 17 industry associations and more than 100 supply chain platforms and chain restaurants to discuss the current status, pain points, and trends of Chinese cuisine going global [8][9][10][11] - The event highlights the historical opportunity for the Chinese cuisine supply chain to expand internationally, emphasizing collaboration among various stakeholders in the industry [9][10] Group 2 - The annual "Sweet Date with Li" event took place on June 22 in Guangzhou, featuring the opening of a brand showcase for Guizhou's honey-sweet Li fruit, which is recognized as a national geographical indication product [28][36] - The honey-sweet Li fruit is celebrated for its crisp texture and sweet flavor, gaining popularity among consumers and elite groups, and serves as a bridge for Guizhou products to enter the Bay Area market [36][43] Group 3 - On June 21, the Guangdong branch of the Bank of Communications conducted a support and research initiative in Lianzhou, focusing on the development of local agricultural industries and rural revitalization [45][47][49] - The initiative aims to inject new momentum into Lianzhou's industrial development through in-depth discussions and on-site inspections related to local specialty agriculture [48][49]