Core Viewpoint - The Guangdong Lychee export initiative led by Zhongli Group aims to enhance agricultural quality and expand international markets, marking a significant step in promoting Guangdong's agricultural products globally [6][8][9]. Group 1: Export Initiative - Zhongli Group is exporting 60 tons of lychee to the North American market, showcasing the demand for high-quality fruits [12][13][21]. - The event signifies a new chapter in Guangdong lychee exports, with Zhongli Group establishing itself as a leader in the lychee industry [9][18]. - The company has successfully entered over 20 countries and regions, including South America, expanding its export footprint [18][22]. Group 2: Quality Control and Standards - Zhongli Group emphasizes strict quality control measures, including self-inspection, sorting, and customs testing, to ensure high-quality lychee exports [23][25]. - The company is recognized as a standard setter for lychee exports in China, which aids in maintaining product quality [22][25]. Group 3: Growth Projections - The company anticipates a 30% increase in lychee exports this year, aiming to exceed 5,000 tons [30][31]. - Zhongli Group is committed to solidifying China's leading position in the global lychee market [31][32]. Group 4: Product Innovation - Zhongli Group introduced new lychee varieties, including volcanic rock lychee, Guangli red lychee, and late-maturing "Chimeiren" lychee, to extend the supply period from May to September [38][41]. - The company aims to capture different market segments with these new products, enhancing the overall lychee offering [41][42]. Group 5: Cultural Promotion - Zhongli Group is leveraging cultural elements, such as the "Zhongli Huadan" IP, to enhance brand recognition and connect with consumers [64][66]. - The cultural promotion strategy aims to increase international awareness and appreciation of Guangdong lychee [79].