Core Viewpoint - The Guangdong Lychee export initiative led by Zhongli Group aims to enhance agricultural quality and expand international markets, marking a significant step in promoting Guangdong's agricultural products globally [6][8][9]. Group 1: Export Initiative - Zhongli Group is exporting 60 tons of lychee to the North American market, showcasing the demand for high-quality fruits [12][13][21]. - The event signifies a new chapter in Guangdong lychee exports, with Zhongli Group establishing itself as a leader in the lychee industry [9][18]. - The company has successfully entered over 20 countries and regions, including South America, expanding its export footprint [18][22]. Group 2: Quality Control and Standards - Zhongli Group emphasizes strict quality control measures, including self-inspection, sorting, and customs testing, to ensure high-quality lychee exports [23][25]. - The company is recognized as a standard setter for lychee exports in China, which aids in maintaining product quality [22][25]. Group 3: Growth Projections - The company anticipates a 30% increase in lychee exports this year, aiming to exceed 5,000 tons [30][31]. - Zhongli Group is committed to solidifying China's leading position in the global lychee market [31][32]. Group 4: Product Innovation - Zhongli Group introduced new lychee varieties, including volcanic rock lychee, Guangli red lychee, and late-maturing "Chimeiren" lychee, to extend the supply period from May to September [38][41]. - The company aims to capture different market segments with these new products, enhancing the overall lychee offering [41][42]. Group 5: Cultural Promotion - Zhongli Group is leveraging cultural elements, such as the "Zhongli Huadan" IP, to enhance brand recognition and connect with consumers [64][66]. - The cultural promotion strategy aims to increase international awareness and appreciation of Guangdong lychee [79].

一过立夏，广东粤西的早熟荔枝次第成熟。 5月13日，一场饱受期待的对接会在上海滩成功举办，来自广东的第一批早熟荔枝，吸引了长三角地区 近40家主流采购商带着大单来到现场。 说到广东荔枝，广东省农业农村厅分管领导在致辞中娓娓道来：荔枝原产于中国，盛于岭南，有"果中 王者"的称号。全球每10颗荔枝，有7颗来自中国，其中一半以上又来自广东。广东荔枝不仅产量大、品 质优，更拥有极强的历史穿透力与文化表现力。 美团数据显示，5月第一周，美团用户以"荔枝"为关键词的搜索量对比4月第一周增长270%。广东省茂 名市是全球最大连片荔枝生产基地，其中的"中国荔都"高州，是全国荔枝生产第一大主产地。从5月份 湛江和茂名的早熟荔枝抢"鲜"上市，到6月份粤西片区的荔枝集中到货，最晚成熟的粤东片区，荔枝可 以卖到7月下旬。 多位采购商表示，广东荔枝风味独特、品质稳定，具备进入高端商超、电商平台及餐饮渠道的竞争力。 荔枝作为价格贵、颜值高、口感佳的水果，逐年受到年轻人的热捧。在陆家嘴金融行业工作的90后许女 士接受21世纪经济报道记者采访时说："有时会在App上买些水果，主要是荔枝送上门也很方便，非常 新鲜，口感也很好。" 新生代的消费 ...

Group 1 - The first batch of early-ripening lychees from Guangdong attracted nearly 40 mainstream buyers from the Yangtze River Delta region [1] - Guangdong accounts for over 60% of the lychee production in China, with major varieties including Feizixiao, Baitangying, and Guiwei [1] - The lychee production this year has nearly doubled compared to last year, leading to significant pre-sales of 50 million yuan [1] Group 2 - Guangdong Zhongli Agricultural Group exports over 45% of its lychees to the United States, with a focus on the Yangtze River Delta and Beijing-Tianjin-Hebei regions for domestic sales [2] - The company has introduced a cold chain transportation system to ensure freshness, delivering lychees to Shanghai within 30 hours [2] - Packaging innovations have been made to cater to diverse consumer preferences, including different sizes for e-commerce and supermarkets [2] Group 3 - The Shanghai Hongkou District Cooperation and Exchange Office supports cross-regional agricultural cooperation projects to enhance the brand influence of Guangdong lychees in the Yangtze River Delta [3] - Buyers expressed that Guangdong lychees have unique flavors and stable quality, making them competitive in high-end supermarkets, e-commerce platforms, and dining channels [3] - The event facilitated extensive cooperation intentions among various sectors, opening new opportunities for Guangdong lychees in the Yangtze River Delta market [3]