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科技破局1.2万公里,广东荔枝40天“甜”到纽约
21世纪经济报道· 2025-08-03 15:30
Core Viewpoint - The article discusses how Guangdong lychee, known as the "Eastern Love Fruit," has successfully navigated challenges in international markets, particularly in the U.S., through technological advancements and strategic planning [1][3]. Group 1: Transportation and Preservation Challenges - Lychee is a delicate fruit that requires careful handling during long-distance transportation, with a need to maintain a constant temperature of 0°C throughout the shipping process [3]. - The first batch of lychee reached New York when local late-maturing varieties were nearly out of season, necessitating the cultivation of varieties that are suitable for transport and have good taste [3]. - Guangdong has adapted by increasing the planting area of transport-friendly varieties like "White Sugar Lychee" and "Feizixiao," and developing new varieties to extend the supply period [3][4]. Group 2: Technological Innovations - A total of 306 "smart stations" have been established in Maoming to rapidly freeze and pre-cool lychee within one hour of harvest [4]. - Various preservation technologies, including physical, plant-based, biological sources, and new packaging materials, have been implemented, allowing certain varieties to be preserved for up to 40 days [4]. - The transportation system has been upgraded to an efficient network combining air transport, cold chain logistics, and drones [4]. Group 3: Market Expansion and Performance - In the first half of the year, Guangzhou exported 1,099.3 tons of lychee, a 2.5-fold increase year-on-year, with the U.S. becoming the second-largest export market, seeing a 26-fold increase [6]. - Maoming's lychee exports reached 7,070.6 tons, a year-on-year growth of approximately 140%, with a total value of 1.02 billion RMB, up 57% [6]. - Guangdong lychee has gained popularity globally, with over 40 countries and regions importing it, and premium varieties are well-received in international markets [6].
60吨广东荔枝启程北美!中荔集团与10地市达成出口基地项目合作
Core Insights - The article highlights the launch of the first batch of 60 tons of high-quality Guangdong lychees for export to the North American market, emphasizing the importance of stringent quality control and innovation in cultivation [1][3] - The Guangdong province is a major contributor to the global lychee supply, with China producing 70% of the world's lychees, and over half of that coming from Guangdong [1] - The establishment of an export base cooperation project involving ten cities in Guangdong aims to create a comprehensive ecosystem from cultivation to export, enhancing the standardization and scalability of the lychee industry [1] Group 1 - The event marked the simultaneous launch of the Guangdong lychee export initiative and the global release of high-quality lychees by Zhongli Group [1] - Zhongli Group's chairman emphasized the need for innovation in variety and strict quality control to ensure the premium quality of their lychees [1] - The project will leverage the unique characteristics of lychee cultivation across ten cities, providing year-round supply and integrating advanced management techniques [1] Group 2 - Product innovation is identified as a key strategy for expanding into international markets, with Zhongli Group introducing several new lychee varieties [3] - The "Volcanic Rock Lychee" and "Guangli Red Lychee" are highlighted for their unique flavors and characteristics, while the patented "Late Beauty" variety extends the supply period [3] - The introduction of the "Zhongli Huadan" IP image, which combines traditional opera elements with lychee culture, aims to enhance the cultural value of the product [3]
广东荔枝销北美!中荔集团再度开启千里送“荔”甜蜜之旅
Nan Fang Nong Cun Bao· 2025-05-19 13:32
Core Viewpoint - The Guangdong Lychee export initiative led by Zhongli Group aims to enhance agricultural quality and expand international markets, marking a significant step in promoting Guangdong's agricultural products globally [6][8][9]. Group 1: Export Initiative - Zhongli Group is exporting 60 tons of lychee to the North American market, showcasing the demand for high-quality fruits [12][13][21]. - The event signifies a new chapter in Guangdong lychee exports, with Zhongli Group establishing itself as a leader in the lychee industry [9][18]. - The company has successfully entered over 20 countries and regions, including South America, expanding its export footprint [18][22]. Group 2: Quality Control and Standards - Zhongli Group emphasizes strict quality control measures, including self-inspection, sorting, and customs testing, to ensure high-quality lychee exports [23][25]. - The company is recognized as a standard setter for lychee exports in China, which aids in maintaining product quality [22][25]. Group 3: Growth Projections - The company anticipates a 30% increase in lychee exports this year, aiming to exceed 5,000 tons [30][31]. - Zhongli Group is committed to solidifying China's leading position in the global lychee market [31][32]. Group 4: Product Innovation - Zhongli Group introduced new lychee varieties, including volcanic rock lychee, Guangli red lychee, and late-maturing "Chimeiren" lychee, to extend the supply period from May to September [38][41]. - The company aims to capture different market segments with these new products, enhancing the overall lychee offering [41][42]. Group 5: Cultural Promotion - Zhongli Group is leveraging cultural elements, such as the "Zhongli Huadan" IP, to enhance brand recognition and connect with consumers [64][66]. - The cultural promotion strategy aims to increase international awareness and appreciation of Guangdong lychee [79].