Core Viewpoint - The article highlights the issue of false advertising in the pharmaceutical and health supplement industry targeting elderly consumers, emphasizing the need for awareness and protective measures against such deceptive practices [1]. Common False Advertising Tactics - Exaggeration of Efficacy: Claims that products can "cure all diseases," "cure cancer," or "replace medications" without scientific backing [2]. - Fabrication of Ingredients: Misleading consumers by claiming the presence of "rare ingredients," "patented technology," or "imported products" [3]. - False Case Studies: Creating fictitious before-and-after scenarios or fabricating "successful cure" stories, often impersonating authoritative endorsements to enhance credibility [3]. - Emotional Marketing: Engaging elderly consumers through free health check-ups, phone care, and small gifts, leading to gradual inducement of purchases [3]. - Consumer Fraud: Inflating product prices and using promotional tactics like "limited-time offers" to entice impulsive buying among elderly consumers [3]. - Inductive Language: Employing so-called "experts" to create false health crises under the guise of free health check-ups, leading to high-priced product purchases [3]. Risk Prevention Tips - Rational Health Management: Encouraging a calm mindset and skepticism towards miraculous claims, advising visits to reputable pharmacies or hospitals for health products [4]. - Verification of Qualifications: Ensuring products have proper certifications, such as "National Drug Approval" and "Blue Hat" for health foods, and checking approval numbers through official channels [4]. - Reasonable Consumption: Advising against hasty decisions during promotions and encouraging discussions with family and friends to avoid impulsive purchases [4]. - Retaining Evidence: Suggesting the preservation of purchase receipts, promotional materials, and communication records for potential claims [4]. Complaint and Reporting Channels - Providing contact numbers and online platforms for reporting false advertising and other violations related to health products [5]. Community Involvement - Emphasizing the collective effort required from society to protect the health and safety of elderly individuals and maintain a fair market environment [6].