2025年，中央纪委国家监委部署开展群众身边不正之风和腐败问题集中整治，市场监管总局制定了《市 场监管领域2025年深化群众身边不正之风和腐败问题集中整治工作方案》，老年人药品、保健品虚假宣 传是集中整治的八项工作之一。 近日，国家市场监督管理总局（以下简称"市场监管总局"）召开了"整治私域直播虚假宣传违法行为"专 题新闻发布会。 市场监管总局价监竞争局一级巡视员杨洪丰表示，目前，全国市场监管部门共对私域直播虚假宣传违法 行为立案30件，其中私域直播平台6件，直播商家24件。已处罚没金额293万元，拟处罚没金额约663万 元。 全国市场监管系统开展专项整治 据杨洪丰介绍，近年来，部分不法商家通过"免费健康讲座""专家义诊""直播领福利"等形式精准"围 猎"老年群体，将其引流至私域直播间实施虚假营销，侵害老年人合法权益。 《中国经营报》记者从市场监管总局了解到，针对私域直播虚假宣传乱象，市场监管部门持续强化民生 领域反不正当竞争工作，严厉打击老年人药品、保健品虚假宣传违法违规行为，取得积极成效。 首先，专项整治在全国市场监管系统开展。印发《关于开展老年人药品、保健品虚假宣传专项整治的通 知》，部署全国市场监管部 ...

Core Points - The newly revised Anti-Unfair Competition Law of the People's Republic of China officially came into effect on October 15, 2023, aiming to address false advertising and other illegal activities targeting the elderly in the pharmaceutical and health product sectors [1] - The State Administration for Market Regulation has investigated 4,516 cases of illegal activities, imposing fines totaling 68.7691 million yuan, with 30 cases related to private domain live streaming targeting the elderly [1] - The regulatory focus is on false claims made by businesses using private domain live streaming, which poses challenges for monitoring and enforcement due to its closed and difficult-to-trace nature [1] Summary by Sections Regulatory Actions - Local market regulation departments have implemented innovative measures for comprehensive governance, with Shanghai reporting 89 cases and over 1.5 million yuan in fines by the end of September [2] - In Henan Province, a new model combining "penetrating regulation" and "collaborative enforcement" has led to 76 cases of false advertising in live streaming, with fines totaling 486.57 thousand yuan [2] - Guangdong Province has focused on key areas, resulting in 516 cases filed and 344 concluded, with investigations into two private domain live streaming platforms [2] Legal Framework - The new Anti-Unfair Competition Law enhances regulations on false advertising and strengthens the responsibilities of platform enterprises, providing solid legal support for regulatory efforts [2] - The market regulation authorities will leverage the implementation of the new law to intensify the crackdown on various unfair competition practices, aiming to protect consumer rights and foster a fair market environment [2]

（文章来源：央视新闻） 记者今天从市场监管总局召开的"整治私域直播虚假宣传违法行为"专题新闻发布会上了解到，自今年5 月中旬起，市场监管部门开展老年人药品、保健品虚假宣传专项整治工作，已查办违法案件4516件，罚 没金额6876.91万元，责令3611家主体整改、涉及金额382.42万元，向纪检监察机关移送违规违纪线索95 条。 ...

各级市场监管部门将对收集掌握的问题线索及时研判处置，坚决查处问题反映集中、扰乱市场秩序 的重大典型案件，及时曝光案例，形成震慑效应。深挖个案反映的问题根源，举一反三、见微知著，完 善长效机制。强化部门协作，广泛宣传倡导，采取多种方式凝聚社会共识，营造打击虚假宣传、守护老 年人健康安全的社会氛围，不断增强老年人的获得感、幸福感、安全感。 各地市场监管部门专项整治聚焦老年人药品、保健品领域，要综合运用《中华人民共和国反不正当 竞争法》《中华人民共和国价格法》《中华人民共和国广告法》《中华人民共和国食品安全法》《中华 人民共和国产品质量法》《中华人民共和国消费者权益保护法》等法律法规，依法查处虚假宣传、价格 欺诈、违法广告、非法添加等侵害老年人合法权益、破坏市场竞争秩序的行为。通过开展"你拍我查"活 动，鼓励群众拍摄涉嫌违法行为，及时收集和掌握违法问题线索，公正高效查处，切实维护老年人合法 权益，促进市场竞争环境不断优化。 【纠错】 【责任编辑:吴京泽】 近日，市场监管总局按照深化群众身边不正之风和腐败问题集中整治要求，部署在全国开展老年人 药品、保健品虚假宣传专项整治工作，有效打击药品、保健品市场"坑老""骗老" ...

泰安市市场监督管理局 关于老年人药品、保健品虚假宣传的消费提示 随着生活水平的提高，老年人对健康的关注度日益提升，一些不法商家利用老年人关注养生保健的心 理，通过虚假宣传、夸大功效等手段推销药品、保健品，严重损害老年人身心健康和财产安全。为切实 维护老年消费者权益，增强老年人防范意识，泰安市市场监督管理局发布如下消费提示。 一、常见虚假宣传手段 1、夸大功效：宣称药品、保健品具有"包治百病""治愈癌症""替代药品"等神奇疗效，无视科学依据， 欺骗消费者。 2、虚构成分：谎称含"稀缺原料""专利技术"或"国外进口"，利用"高科技"概念误导消费者。 3、虚假案例：虚构患者服用前后对比案例，编造"成功治愈"故事，或假冒权威机构、专家推荐，增强 可信度，以达到欺诈目的。 4、亲情营销：通过免费体检、电话关怀、赠送鸡蛋、米面油等小礼品，组织"健康讲座""专家义诊""健 康旅游"，拉近与老年人距离，逐步实施诱导消费。 5、消费欺诈：抬高产品价格后，以"限时特价""内部价""预存返现"等噱头促销，诱骗老年人冲动消 费。 6、话术诱导：一些不法商家雇佣所谓的"专家""教授"以"免费体检"为名制造虚假健康危机，诱导高价 购买产 ...

Core Viewpoint - The article highlights the increasing prevalence of deceptive marketing practices targeting the elderly, particularly in the realm of health products and supplements, as regulatory bodies intensify their scrutiny [1][2][3] Group 1: Regulatory Actions - The State Administration for Market Regulation and the China Consumers Association have launched a nationwide campaign to combat false advertising aimed at the elderly [1] - The campaign aims to protect the financial and health rights of older adults amid rising concerns over misleading online promotions [1][2] Group 2: Deceptive Practices - Unscrupulous businesses have shifted their tactics from traditional offline marketing to more covert online channels, such as personal WeChat and corporate WeChat groups [1] - These online platforms host "health consultation" live streams where presenters, posing as experts, promote products with exaggerated claims and fabricated evidence [1][2] Group 3: Impact on Elderly - The misleading advertisements can lead elderly individuals to abandon legitimate medications in favor of ineffective health products, potentially worsening their health conditions [2] - Financially, the elderly may deplete their savings on these fraudulent products, causing familial conflicts [2] Group 4: Recommendations for Improvement - Online platforms like Douyin and WeChat must enhance their monitoring and identification of suspicious groups to prevent such scams [2][3] - E-commerce platforms should implement stricter content reviews for live streams related to health products targeting the elderly [2] Group 5: Collaborative Efforts - Regulatory bodies, including market supervision, cybersecurity, and law enforcement, need to establish a collaborative mechanism for sharing intelligence and conducting joint operations against online fraud targeting the elderly [3] - There is a call for improved reporting channels for the elderly, including simplified one-click reporting features and voice reporting options [3] Group 6: Community and Family Involvement - Families, particularly younger generations, are encouraged to help elderly relatives recognize online risks and educate them about common scams [3] - Community organizations and educational institutions should regularly conduct accessible digital literacy and fraud prevention workshops for the elderly [3]

Group 1 - The market regulatory authority has initiated a special campaign to address false advertising of drugs and health products targeting the elderly [1][2] - Businesses are using private channels like WeChat to divert customers online, where they exaggerate product benefits under the guise of health consultations [1] - The campaign aims to protect the rights of elderly consumers from misleading marketing practices [1] Group 2 - Consumers are advised to be cautious of offline bait tactics, such as free giveaways and community health events, which lead to online sales through misleading health claims [2] - Emotional marketing tactics are prevalent in private live-streaming sessions, using phrases that imply guaranteed health benefits and creating a sense of urgency [2] - It is recommended to verify the legitimacy of live-streaming platforms by checking for necessary business licenses and product certifications before making purchases [2] Group 3 - Consumers should choose reputable platforms for transactions and keep records of their purchases, including receipts and communication with sellers [2] - Health products are not substitutes for medical treatment, and consumers are encouraged to seek professional medical advice for health issues [2] - In cases of fraud or false advertising, consumers can report to regulatory authorities or seek legal recourse [2]

Core Viewpoint - The State Administration for Market Regulation has launched a nationwide campaign to combat false advertising of drugs and health products targeting the elderly, addressing fraudulent practices disguised as expert consultations and health advice [1][2]. Group 1: Regulatory Actions - The campaign focuses on high-risk areas for false advertising, including forums, health tourism, and senior universities, employing comprehensive measures such as advertising regulation and food safety oversight to protect the rights of the elderly [1][2]. - The initiative includes a "You Take a Picture, I Check" activity, which encourages public participation in reporting issues, effectively creating a grassroots supervision network [2]. Group 2: Market Context - The campaign is a response to the evolving tactics of fraudsters who exploit the limited understanding of technology among the elderly, using targeted scams and pseudoscientific claims like "quantum water" and "health miracle drugs" [1][2]. - The shift from traditional marketing to online platforms, including short videos and social media, has increased the risk of financial loss and potential health threats for the elderly [1]. Group 3: Long-term Strategies - There is a call for the improvement of legal standards and the establishment of a long-term governance mechanism, utilizing big data and artificial intelligence to detect and analyze fraudulent advertising methods [3]. - The campaign aims to address the emotional and health service gaps for the elderly, thereby dismantling the foundations of scams that rely on emotional manipulation and misinformation [3].

Core Viewpoint - The National Market Supervision Administration has launched a special campaign to combat fraudulent practices targeting the elderly in the pharmaceutical and health product markets [1] Group 1: Regulatory Actions - Local market supervision departments will focus on the pharmaceutical and health product sectors for the elderly, addressing false advertising, price fraud, illegal advertisements, and illegal additives that infringe on the rights of the elderly and disrupt market competition [1] - The campaign includes a "You Shoot, We Check" initiative, encouraging the public to report suspected illegal activities by capturing evidence, which will help in the timely collection and handling of violations [1] Group 2: Objectives - The initiative aims to protect the legitimate rights of the elderly and continuously optimize the market competition environment [1]

Core Viewpoint - The article emphasizes the importance of protecting the legal rights of the elderly by cracking down on false advertising, price violations, and food safety issues related to health products in Urumqi City, Xinjiang Uygur Autonomous Region [1] Group 1: Regulatory Actions - The Urumqi City Market Supervision Administration is conducting special inspections focusing on false advertising and promotion of drugs and health products targeted at the elderly [1] - Inspections are being carried out in health and wellness centers, therapy centers, pharmacies, and food businesses, utilizing both online and offline methods to verify the legality of sales channels and compliance with labeling requirements [2] Group 2: Legal Compliance and Education - The administration is enforcing strict measures against exaggerated claims regarding health products and illegal promotional practices aimed at attracting elderly customers [2] - Educational efforts are being made to inform merchants about relevant laws such as the Food Safety Law, Advertising Law, Price Law, and Anti-Unfair Competition Law, enhancing legal awareness among both consumers and business operators [2] Group 3: Future Initiatives - The Urumqi City Market Supervision Administration plans to strengthen public awareness campaigns, publish typical case warnings, and encourage community participation in reporting issues related to false advertising of health products for the elderly [2]