Group 1 - The market regulatory authority has initiated a special campaign to address false advertising of drugs and health products targeting the elderly [1][2] - Businesses are using private channels like WeChat to divert customers online, where they exaggerate product benefits under the guise of health consultations [1] - The campaign aims to protect the rights of elderly consumers from misleading marketing practices [1] Group 2 - Consumers are advised to be cautious of offline bait tactics, such as free giveaways and community health events, which lead to online sales through misleading health claims [2] - Emotional marketing tactics are prevalent in private live-streaming sessions, using phrases that imply guaranteed health benefits and creating a sense of urgency [2] - It is recommended to verify the legitimacy of live-streaming platforms by checking for necessary business licenses and product certifications before making purchases [2] Group 3 - Consumers should choose reputable platforms for transactions and keep records of their purchases, including receipts and communication with sellers [2] - Health products are not substitutes for medical treatment, and consumers are encouraged to seek professional medical advice for health issues [2] - In cases of fraud or false advertising, consumers can report to regulatory authorities or seek legal recourse [2]

Core Viewpoint - The State Administration for Market Regulation has launched a nationwide campaign to combat false advertising of drugs and health products targeting the elderly, addressing fraudulent practices disguised as expert consultations and health advice [1][2]. Group 1: Regulatory Actions - The campaign focuses on high-risk areas for false advertising, including forums, health tourism, and senior universities, employing comprehensive measures such as advertising regulation and food safety oversight to protect the rights of the elderly [1][2]. - The initiative includes a "You Take a Picture, I Check" activity, which encourages public participation in reporting issues, effectively creating a grassroots supervision network [2]. Group 2: Market Context - The campaign is a response to the evolving tactics of fraudsters who exploit the limited understanding of technology among the elderly, using targeted scams and pseudoscientific claims like "quantum water" and "health miracle drugs" [1][2]. - The shift from traditional marketing to online platforms, including short videos and social media, has increased the risk of financial loss and potential health threats for the elderly [1]. Group 3: Long-term Strategies - There is a call for the improvement of legal standards and the establishment of a long-term governance mechanism, utilizing big data and artificial intelligence to detect and analyze fraudulent advertising methods [3]. - The campaign aims to address the emotional and health service gaps for the elderly, thereby dismantling the foundations of scams that rely on emotional manipulation and misinformation [3].

Core Viewpoint - The National Market Supervision Administration has launched a special campaign to combat fraudulent practices targeting the elderly in the pharmaceutical and health product markets [1] Group 1: Regulatory Actions - Local market supervision departments will focus on the pharmaceutical and health product sectors for the elderly, addressing false advertising, price fraud, illegal advertisements, and illegal additives that infringe on the rights of the elderly and disrupt market competition [1] - The campaign includes a "You Shoot, We Check" initiative, encouraging the public to report suspected illegal activities by capturing evidence, which will help in the timely collection and handling of violations [1] Group 2: Objectives - The initiative aims to protect the legitimate rights of the elderly and continuously optimize the market competition environment [1]

Core Viewpoint - The article emphasizes the importance of protecting the legal rights of the elderly by cracking down on false advertising, price violations, and food safety issues related to health products in Urumqi City, Xinjiang Uygur Autonomous Region [1] Group 1: Regulatory Actions - The Urumqi City Market Supervision Administration is conducting special inspections focusing on false advertising and promotion of drugs and health products targeted at the elderly [1] - Inspections are being carried out in health and wellness centers, therapy centers, pharmacies, and food businesses, utilizing both online and offline methods to verify the legality of sales channels and compliance with labeling requirements [2] Group 2: Legal Compliance and Education - The administration is enforcing strict measures against exaggerated claims regarding health products and illegal promotional practices aimed at attracting elderly customers [2] - Educational efforts are being made to inform merchants about relevant laws such as the Food Safety Law, Advertising Law, Price Law, and Anti-Unfair Competition Law, enhancing legal awareness among both consumers and business operators [2] Group 3: Future Initiatives - The Urumqi City Market Supervision Administration plans to strengthen public awareness campaigns, publish typical case warnings, and encourage community participation in reporting issues related to false advertising of health products for the elderly [2]

Group 1 - The core objective of the activity is to regulate the market order of elderly medicines and health products, combat false advertising, and protect the legal rights of the elderly [1] - The activity encourages the public to use modern technology to report false advertising related to elderly medicines and health products in real-time [1] - The activity is set to run from now until December 31, 2025 [1] Group 2 - The scope of the collection includes various deceptive practices such as exaggerated claims about the efficacy of medicines and health products, misleading promotions, and false testimonials [1] - Specific methods of false advertising include using free gifts, expert consultations, and online influencers to mislead elderly consumers [1] - The market supervision department aims to create a collaborative social governance framework to maintain fair competition and protect the elderly [1] Group 3 - Reporting methods include a dedicated hotline, physical address for submissions, and postal services for complaints [2] - The market supervision department assures confidentiality for whistleblowers and emphasizes the importance of providing clear and truthful evidence [2] - Individuals are responsible for the authenticity of their reports and must avoid fabricating or exaggerating facts [2]