案情介绍：江苏省南京市建邺区李桧芳食品经营部（下称当事人），通过签到打卡、集中授课、视频讲 解等方式向老年消费者宣传其所售的大蒜油凝胶糖果、珍硒虫草浸提粉、美元水松、山药牛髓粉等具有 降血糖、降血脂、降血压、治疗冠心病等功效。当事人所销售的上述产品均为普通预包装食品，且并不 能证明其宣传内容的真实性，存在虚假宣传的行为。 法律依据及处罚：当事人的行为违反了现行《中华人民共和国反不正当竞争法》第八条第一款的规定， 依据该法第二十条第一款规定，建邺区市场监管局责令当事人停止违法行为，并综合裁量案件情节，处 10万元罚款。 2025年，市场监管总局按照深化群众身边不正之风和腐败问题集中整治要求，以及综合整治"内卷式"竞 争维护公平竞争市场秩序工作安排，部署在全国开展老年人药品、保健品虚假宣传专项整治工作。各级 市场监管部门统筹谋划、靶向发力，及时研判处置收集到的问题线索，有效打击药品、保健品市场"坑 老""骗老"行为，防范经营主体通过虚假宣传加剧"内卷式"竞争。现选取一批典型案例予以公布。 一、江苏省南京市建邺区市场监管局查处李桧芳食品经营部虚假宣传案 案情介绍：上海市静安区伦伦食品店（下称当事人）打着"最欢乐的中 ...

Group 1 - The core viewpoint of the articles is that the Chinese National Market Supervision Administration is launching a special campaign to combat false advertising of drugs and health products targeting the elderly, addressing the issue of "scamming the elderly" in the market [1][2] - The campaign will focus on the increasing prevalence of online marketing tactics, such as live streaming and social media, which are being used to mislead elderly consumers through promises of free trials and exaggerated health claims [1] - Specific tasks outlined in the campaign include cracking down on misleading promotions disguised as expert consultations and health advice, as well as the sale of pseudo-high-tech products and health supplements [1] Group 2 - The campaign will enhance the regulation of advertisements related to drugs and health products for the elderly, ensuring strict adherence to advertising review systems and penalizing disguised advertisements that promote health knowledge [2] - There will be a prohibition on health products claiming to treat diseases, aiming to prevent the phenomenon of health products being marketed as "miracle drugs" [2] - Food safety supervision will be strengthened, focusing on the investigation of false information in food and health product labels, particularly regarding disease prevention and treatment claims [2]

1.理性看待功效：保健食品不是药品，不能替代药物治疗疾病。如果身体有疾病，一定要及时就医，遵 循医生的建议进行治疗。2.选择正规渠道：购买药品应选择正规医院、正规药店，认准"国药准字"批准 文号；购买保健食品需认准"蓝帽子"标识，切勿通过无资质商家、流动摊贩或网络"三无"链接购买。3. 谨慎参加活动：遇到以销售为目的的健康讲座、专家义诊、免费体验等活动，务必保持高度警惕，不要 轻易购买现场推销的产品。 三、学会依法维权 （1）谨防"健康服务"变为"高价推销"。以"健康管理"名义，夸大老年人健康问题，兜售高价保健品或 器械，诱导老年人购买消费。以"会销""讲座"形式，向老年人免费赠送小礼品，或者组织旅游为诱饵， 通过洗脑式宣传、亲情攻势推销高价产品。（2）谨防"亲情牌子"变成"消费诱饵"。销售人员通过嘘寒 问暖、认"干亲"等手段或以上门服务，借家属不在场的时机逐步获取信任，诱导老年人"试用"产品，从 而推销高价产品。（3）谨防"免费陷阱"变成"连环套路"。以免费试用、低价旅游吸引老年人，再通过 恐吓式营销（如伪造体检报告）逼迫消费。以"免费体检""健康讲座""专家义诊"为名推销活动，被诱导 购买高价产品。 二、 ...