Core Viewpoint - There is a significant price discrepancy between online and offline pharmacies for the same medications, with some prices being more than three times higher in physical stores compared to online platforms [1][2][5]. Group 1: Price Discrepancy - A survey of ten pharmacies revealed that the same medication can have a price difference of over three times between online and offline sales [1][6]. - For example, the "仁和" artificial cow bile metronidazole capsules cost 8.68 yuan online but 32 yuan offline, resulting in a difference of 23.32 yuan [1][6]. - Other examples include "可益甘" artificial cow bile metronidazole capsules priced at 5.8 yuan online and 15.8 yuan offline, and "百多邦" mupirocin ointment at 19.2 yuan online versus 23.2 yuan offline [5][6]. Group 2: Reasons for Price Differences - Pharmacy staff indicated that online prices are often lower due to platform subsidies, although not all medications follow this trend [2][9]. - Consumers have the option to choose between online and offline purchases based on their preferences, but online shopping may incur additional delivery fees [2][9]. - Legal experts noted that the price difference alone does not constitute price fraud; it must be assessed in the context of whether the pharmacy transparently communicates the reasons for the price difference [11][12]. Group 3: Regulatory Responses - The National Medical Insurance Administration has issued directives to compare offline pharmacy prices with online platforms to address unreasonable pricing [10]. - Local regulations have been established, such as in Shaanxi Province, where offline prices cannot exceed 20% of the online price displayed by the same pharmacy [10]. - Zhejiang Province has mandated that online prices should not exceed 1.3 times the listed price, emphasizing the need for price consistency across different sales channels [10].

同一家药店，同一款药，网售只要几块钱，线下却得花费三十多块，差价三倍多？近日，记者实测复 美、雷允上、华氏、好药师、老百姓、益丰、汇丰等十家实体药店发现，部分药店中，同一款药线下实 体店都比其线上店铺更贵，差价最大的超三倍。比如老百姓大药房（中山北路店）的"仁和"人工牛黄甲 硝唑胶囊（规格12粒*2板），线上价格8.68元，线下价格32元，差价达23.32元。 为何线上线下价格差 异如此之大？多家药店工作人员告诉记者，之所以线上便宜很多，是因为平台对药品有补贴，"但也不 是所有药都是线上便宜，也有线上贵、线下便宜的，主要看补贴哪款药。"有工作人员说，消费者可以 按照自己的需求自行选择，如果觉得线上便宜，可以直接网购，但网购有起送价，加在一起的话费用也 不低。 医保部门曾下发相关文件，要求线下零售药店等渠道的药品价格，需要和网络售药平台"即送 价"比对，发现异常高价，督促医药企业主动调整。还有地方出台政策，要求同一定点药店的线下销售 价格不应高于该药店通过网络售药平台展示价格的20%。（智通财经） ...