Core Insights - The founder and chairman of Ximai Foods, Xie Qingkui, emphasizes the importance of maintaining a calm mindset and a strong sense of responsibility in the face of uncertainty, stating that he is committed to creating greater value for shareholders through hard work [1][3]. Company Performance - Ximai Foods has shown continuous growth, with revenue increasing by over 18% and net profit rising by over 22% year-on-year in the first half of 2025 [3]. - The company aims to simplify operations to promote growth, focusing on customer and market-centric strategies while avoiding formalism [3]. Strategic Initiatives - Ximai Foods has established a new health technology company to focus on the research, production, and sales of health foods, marking a significant part of its strategic layout [4]. - The company has launched a health strategy aimed at creating a new growth curve beyond oatmeal, with a focus on "medicinal food integration and biological fermentation" [5][6]. Partnerships and Collaborations - Ximai Foods has formed a strategic partnership with Yiyangsheng Group to establish an innovation research center, enhancing the integration of fermentation technology in health food applications [6]. - The collaboration aims to explore the medicinal food and traditional Chinese health market, targeting a new market worth hundreds of billions [7]. Succession Planning - Xie Qingkui is open to various succession options, including family members, non-family members, or professional managers, as long as they can strengthen and pass on the Ximai brand [8]. - The company has appointed Sun Hongyan, a cultivated internal manager, as the new general manager, reflecting a commitment to internal talent development [8].