Core Insights - The article emphasizes that menus contain hidden profit-making secrets for restaurants, suggesting that optimizing menu design can significantly impact profitability [2][31]. Group 1: Types of Profitable Menu Items - A profitable menu must include three types of products: traffic drivers, signature dishes, and profit items [4][5]. - Traffic drivers are designed to attract customers with low prices and high recognition, serving as a gateway to the restaurant [6][7]. - Signature dishes create brand recognition and are memorable, even if they are not the highest profit items [9][10]. - Profit items are the main revenue generators, characterized by low ingredient costs and high profit margins [14][15]. Group 2: Menu Design Strategies - Combining sales through "golden partnerships" can enhance average transaction value, such as pairing a signature dish with a high-margin drink [19]. - Utilizing symbols or data can make products appear more valuable, such as rebranding standard portions as "family sharing sizes" [20][21]. - Attractive food images can significantly increase consumer interest and expedite decision-making [24][25]. Group 3: Menu Updates and Adaptation - Regularly updating the menu is crucial to avoid customer fatigue and maintain engagement [26][27]. - Data-driven approaches should be employed to evaluate menu performance, removing underperforming items [28]. - Seasonal changes and holiday themes can be leveraged to refresh the menu and attract customers [29][30].