Core Viewpoint - Global packaged food and beverage companies are shifting their focus to developing countries with weaker public health awareness as they face regulatory scrutiny and health consciousness challenges in Western markets [1][2] Group 1: Market Dynamics - The $30 billion market gap in the junk food industry is igniting a health crisis in India, where ultra-processed foods are still relatively novel and marketing restrictions for children are minimal [2] - In Indonesia, the consumption of ultra-processed foods is rising significantly, while the intake of leafy greens and fresh legumes is declining, particularly in urban areas [5][6] - Mexico has implemented a ban on the sale and promotion of junk food in schools as part of its "healthy living" initiative, targeting high-sugar, high-fat, and high-salt processed foods [7] Group 2: Health Implications - A global study published by The Lancet and WHO indicates that the obesity rate among children and adolescents has increased fivefold from 1990 to 2022, with excessive consumption of ultra-processed foods linked to chronic diseases [3] - In India, the prevalence of obesity is notably high among the middle class, particularly among women, due to cultural perceptions associating weight with prosperity [9][10] Group 3: Regulatory Responses - Indonesia's Ministry of Health has mandated labeling of sugar, salt, and fat content on food packaging and has initiated a free nutrition meal program aimed at improving nutrition among students and pregnant women [6] - India's food regulatory authorities plan to enhance labeling standards to include clear information on sugar, salt, and saturated fat content, responding to the need for better consumer awareness [8] Group 4: Socioeconomic Factors - Economic inequality in India contributes to a dual health crisis, where both affluent and impoverished populations face health challenges related to junk food consumption and malnutrition [10] - Approximately 129 million people in India are projected to live in extreme poverty by 2024, limiting their access to nutritious food and exacerbating health issues [9][10]