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阿维塔科技董事长王辉:必须按照爆款标准打造产品
Xin Jing Bao· 2025-09-23 06:53
Core Insights - Avita Technology has set a phased sales target of "124" (10,000 monthly sales, 20,000, and 40,000) with a long-term goal of achieving 400,000 sales by 2027 [1][2] - The company aims to create "hit products" across various price points and has planned 17 new models to cater to a broader audience [1] - The new chairman emphasizes the importance of user insights, high-end brand understanding, and a restructured marketing service system as key focus areas [1][2] Short-term and Long-term Strategies - In the short term, the company will focus on enhancing marketing and service, accelerating product development, and expanding into overseas markets [2] - The long-term vision towards 2030 includes strengthening product development, research, cost, and quality control capabilities [2] - The "124" sales target is aimed at stabilizing domestic growth while seeking rapid breakthroughs in international markets [2]