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阿维塔加入中央广播电视总台“品牌强国工程”
2025年10月9日,中国长安汽车集团有限公司与中央广播电视总台在北京举行合作签约仪式,正式加入"品牌强国工程"。作为"新央企"旗下的高 端品牌,阿维塔凭借在智能出行领域的领先实力,成为"CCTV.央企智能出行战略合作伙伴"。 此次入选标志着阿维塔的品牌实力获得国家级认可。凭借连续7个月销量破万的稳健市场表现,以及清晰战略布局与扎实体系能力,阿维塔通过了总台 严苛的入选门槛,展现出全方位的市场竞争力。 依托新央企体系实力与国家级平台赋能,阿维塔正以"国家队"新身份参与全球竞争,持续推进产品、技术、服务与全球化四大升级,向全球新豪华智能 电动汽车领导品牌加速迈进。 通过此次合作,阿维塔将充分借助总台融合传播优势,全面提升品牌全球影响力。在"阿维塔战略2.0"指引下,品牌将加速"技术升级"与"品牌升维",计 划到2030年累计推出17款全新车型,进入超80个国家,布局超700个渠道网点。 ...
传阿维塔加速港股IPO进程 拟2026年二季度完成上市
Xi Niu Cai Jing· 2025-09-25 06:35
Group 1 - The core viewpoint is that Avita Technology is accelerating its IPO process in Hong Kong, planning to submit its application to the Hong Kong Stock Exchange in Q4 of this year and aiming for a listing by Q2 2026 [2] - Avita's IPO plans have been rumored for some time, with previous statements indicating a fundraising target of approximately $1 billion and a planned independent listing by 2026 [2] - The company has announced its "Strategic 2.0" plan, targeting global sales of 400,000 vehicles by 2027 and doubling that to 800,000 by 2030, with a long-term goal of 1.5 million vehicles by 2035 [2] Group 2 - Avita plans to deepen collaborations with Huawei and CATL, aiming to launch five upgraded models by 2026 and a total of 17 models by 2030 across various vehicle categories [2] - The company aims to expand its global presence to over 80 countries by 2030, establishing more than 700 sales channels to create a comprehensive marketing service network [2] - Avita has already entered over 25 countries and regions, including Thailand, UAE, and Singapore, with overseas markets expected to become a significant growth area [2] Group 3 - In a significant personnel change, Avita appointed Wang Hui as chairman to oversee strategic planning, management, and global operations, which is expected to enhance the company's luxury strategy and accelerate overseas expansion [3] - The acceleration of Avita's IPO process and the launch of its Strategic 2.0 plan present new development opportunities for the high-end smart electric vehicle brand [3] - The future success of Avita in achieving its goals and establishing a presence in the global high-end market will be closely monitored [3]
朱华荣:长安人事调整有多方考量,未来各事业品牌独立经营
Bei Ke Cai Jing· 2025-09-23 06:54
Core Viewpoint - Changan Automobile's commitment to Avita remains strong and is set to expand, emphasizing the need for mechanisms and ecosystems to support its brands [1][2]. Group 1: Strategic Developments - Avita's Strategy 2.0 has been officially launched, with Wang Hui taking over as Chairman to oversee strategic planning and global operations [1]. - The establishment of the new central enterprise allows Changan to leverage abundant resources across various sectors, including finance and logistics, enhancing its strategic partnerships [2]. Group 2: Leadership Changes - The recent leadership changes at Avita are driven by the need for dedicated management to focus on global market expansion, with a goal of achieving a 50-50 balance between domestic and international operations [3]. - Changan's leadership adjustments are based on six considerations, including independent operation of brands, talent optimization, and resource integration to enhance efficiency and global competitiveness [3][4]. Group 3: Market Positioning - Changan emphasizes the importance of "product power," "traffic power," and "ecological power," highlighting the need to adapt to new media dynamics and strengthen its ecosystem [1][2]. - The company aims to support Avita and other brands through strategic collaborations, ensuring they have the necessary resources for growth [2].
阿维塔科技董事长王辉:必须按照爆款标准打造产品
Xin Jing Bao· 2025-09-23 06:53
"下一步将重点推进以下三方面,一是深化对用户的洞察;二是强化高端品牌的理解与运营能力;三是 全面重构营销服务体系。"王辉说。 另外,在他看来,阿维塔当前工作可分为短期与长期两个维度。短期来看,首要任务为营销与服务的提 升。二是产品端推进,除了现有产品的迭代和提升,还有未来产品的规划——他将亲自带队,加速产品 的开发节奏。三是海外拓展,全球市场窗口期有限,虽然全球化是一场长期的战役,但目前只有 用"快"才能在未来讨论长期;而这个"快"不是盲目的,需快速推进但避免盲目扩张。长期来看,王辉 说,面向2030年,要实现阿维塔品牌更好的发展,常规工作就是持续强化产品、研发、成本与质量控制 能力。 此外,在销量预期方面,王辉说2027年40万辆目标提出后,与营销团队共同设定了"124"阶段性目标(月 销1万辆、2万辆、4万辆)。通过战略牵引正推进产品提速与策略调整。这个"124"目标不含海外业务, 希望国内基盘稳步增长,海外实现快速突破。 新京报贝壳财经讯(记者王琳琳)9月22日新京报贝壳财经记者从阿维塔方面获悉,阿维塔科技新任董事 长王辉表示对阿维塔设定了"124"阶段性目标(月销1万辆、2万辆、4万辆),到2027年 ...
中央企业“十四五”科技成果“顶天”又“立地” 将大力推动战略性专业化重组整合
取得"顶天立地"的科研成果 "'十四五'以来,中央企业取得了一系列令人鼓舞的科技成果,可以用'顶天立地'来形容。"张玉卓在发 布会上表示。 据介绍:"顶天"即服务国家战略需求,打造了"深海一号"二期等一批大国重器,建成了深中通道等一批 重大工程;"立地"即填补了一批产业技术空白,在集成电路、工业母机、工业软件、基础材料等领域取 得突破。2024年的国家技术发明奖、国家科技进步奖评选中,中央企业共获奖109项,占全国同类奖项 总数的一半以上。 7月29日,中国长安汽车集团在重庆挂牌成立。图为长安汽车阿维塔数智工厂生产车间。 新华社图文 ◎记者 王子霖 资产规模超过90万亿元,研发投入连续三年破万亿元,战略性新兴产业投资达8.6万亿元……9月17 日,"高质量完成'十四五'规划"系列新闻发布会迎来国务院国资委专场。国务院国资委主任张玉卓在会 上表示,"十四五"时期,国资央企迎难而上、砥砺奋进,推动改革发展和党的建设各项工作取得了开创 性、历史性的重要成就。 中央企业综合实力不断增强 张玉卓介绍,"十四五"以来,中央企业资产总额从不到70万亿元增长到超过90万亿元,利润总额从1.9 万亿元增长到2.6万亿元,年均增 ...
大象转身 自主大集团打响反击战
Core Insights - The 28th Chengdu International Auto Show highlights the strong presence of domestic automotive groups, particularly in the electric vehicle (EV) sector, contrasting with the absence of many international luxury brands [2] - Major Chinese automotive groups like SAIC, Changan, and others have shown significant growth in their EV segments, indicating a successful transformation towards new energy vehicles [3][4][5][6] Group Performance - The top 15 automotive groups in China sold a total of 7.82 million new energy vehicles (NEVs) from January to July, marking a 41.1% year-on-year increase and accounting for 95.1% of total NEV sales [3] - China FAW's NEV sales reached 28,500 units in July, a 129.03% increase year-on-year, contributing to a total of 209,000 units sold in the first seven months, up 27.9% [4] - SAIC's total vehicle sales in July were 338,000 units, a 34.2% increase, with NEV sales reaching 117,000 units, up 64.9% [5] - Changan's total vehicle sales reached 1.566 million units in the first seven months, with NEV sales at 531,700 units, a 52.34% increase [6] Strategic Collaborations - Automotive groups are increasingly collaborating with technology companies like Huawei to enhance their EV offerings, moving away from a solely self-reliant development model [8][9][10] - SAIC and Huawei have signed a deep cooperation agreement to develop new intelligent EVs, with the first model, the Shangjie H5, receiving over 50,000 pre-orders within 18 hours of its announcement [9] Internal Restructuring - Major automotive groups are undergoing internal restructuring to consolidate resources and enhance efficiency in their NEV segments [11][12][13] - Dongfeng has restructured its brands into a new entity focused on NEVs, while Changan has improved resource allocation and decision-making efficiency following its elevation to a central enterprise [12] Global Expansion - China's NEV exports reached 1.308 million units from January to July, a year-on-year increase of 84.6%, indicating a strategic shift towards international markets [14] - Changan's "Haina Baichuan" plan aims to expand its global footprint, with a target of exporting 56,000 units by 2025 [14] - Dongfeng's strategy includes launching over 30 overseas models by 2027, while GAC Aion is also accelerating its international market entry [15][16]
阿维塔今年8月销量同比增长185%
Bei Jing Shang Bao· 2025-09-01 11:55
北京商报讯(记者 刘晓梦)9月1日,阿维塔发布的数据显示,今年8月,阿维塔销量达1.06万辆,同比 增长185%。 ...
“大象转身”,自主大集团打响反击战
Core Viewpoint - The 28th Chengdu International Auto Show highlights the significant progress of domestic automotive groups in the new energy sector, showcasing their collaboration with technology companies like Huawei and their internal reforms to enhance competitiveness in the rapidly evolving market [2][8]. Group 1: Growth in New Energy Sector - From January to July 2023, the top 15 automotive groups in China sold a total of 7.82 million new energy vehicles (NEVs), marking a 41.1% year-on-year increase and accounting for 95.1% of total NEV sales [3]. - China FAW's NEV sales reached 28,500 units in July, a staggering increase of 129.03% year-on-year, contributing significantly to overall growth [4]. - SAIC Motor's NEV sales for the first seven months of 2023 reached 763,600 units, up 43.49% year-on-year, positioning it third in sales after BYD and Geely [5]. Group 2: Strategic Collaborations - Major automotive groups are increasingly collaborating with technology firms, particularly Huawei, to enhance their product offerings and market competitiveness [8][9]. - SAIC and Huawei signed a deep cooperation agreement to develop new energy smart vehicles, leading to the launch of the "Shangjie" brand [9]. - FAW has also partnered with the new energy vehicle startup Leap Motor, indicating a trend of strategic alliances within the industry [9]. Group 3: Internal Restructuring - Automotive groups are undergoing internal restructuring to optimize resources and enhance efficiency in their new energy vehicle segments [11][12]. - Dongfeng Motor has consolidated its brands into Dongfeng Yipai Technology, focusing on new energy products and streamlining operations [12]. - Changan Automobile has improved resource integration efficiency significantly after its restructuring, enhancing decision-making and capital allocation [13]. Group 4: International Expansion - From January to July 2023, China's NEV exports reached 1.308 million units, reflecting an 84.6% year-on-year increase, as companies look to expand into overseas markets [15]. - Changan has launched its "Haina Baichuan" global strategy, aiming to export various models to over 90 countries by 2025 [15]. - Dongfeng Yipai Technology plans to introduce over 30 overseas models by 2027, indicating a strong focus on international market penetration [16].
浪浪山小妖怪IP的背后,有哪些品牌营销的启示?
Hu Xiu· 2025-08-15 08:26
Core Insights - The animated film "Wang Wang Mountain Little Monster" has achieved a box office of 574 million yuan within ten days of its release, indicating strong audience reception and market performance [1] - The film has launched over 400 co-branded merchandise items, ranging from Luckin coffee cup sleeves to Avita cars, showcasing its extensive brand collaboration strategy [1] Group 1 - The film's box office performance reflects its popularity during the summer release period [1] - The extensive range of merchandise indicates a successful brand partnership approach, positioning the character as a new IP leader in the market [1]
车企接连拜访任正非 背后有何深意
Nan Fang Du Shi Bao· 2025-08-14 23:09
Group 1 - GAC Group's Aion has invested 600 million yuan in Huawang Automotive, resulting in GAC holding 100% of Huawang's equity after the investment [6][7] - The investment aims to enhance collaboration among GAC's brands and improve resource utilization efficiency, positioning Huawang as a key player in GAC's high-end smart electric vehicle strategy [6][7] - Aion's role in the investment reflects its independent operational capabilities and potential for future valuation growth, leveraging Huawei's technology for competitive advantage [7] Group 2 - Huawang Automotive has launched a city recruitment plan covering 40 cities, including major urban centers like Guangzhou, Beijing, and Shanghai, with a focus on innovative sales channel models [3][4] - The recruitment targets top 100 and regionally recognized dealers, emphasizing qualifications and experience in luxury or new energy vehicle operations [3][5] - The sales model employs a "1+N" agency system, aiming to reduce costs associated with traditional dealership models and enhance market coverage [3][4] Group 3 - Changan Automobile's chairman visited Huawei's CEO to discuss industry competition and future strategies, indicating a strategic alignment between the two companies [8][10] - Changan aims to produce 5 million vehicles by 2030, with 60% being new energy vehicles and 30% from overseas markets, highlighting the importance of collaboration with Huawei [11] - The partnership with Huawei is expected to facilitate technological integration and global expansion for Changan's Avita brand, with plans to launch 17 new models by 2030 [12][14]