Core Viewpoint - The Guangdong sweet potato industry is undergoing a transformation aimed at enhancing its brand and market competitiveness through technological innovation and collaboration across the entire supply chain [9][10][16]. Group 1: Industry Overview - Sweet potatoes are the largest grain crop in Guangdong after rice, with a planting area of 2.67 million acres and a fresh sweet potato yield of 4.52 million tons in 2024 [13]. - The province is focusing on the "Hundred-Thousand-Million Project" to improve the quality of agricultural products and increase farmers' income [17][19]. Group 2: Technological Innovation - The conference featured a keynote report by an academician from the Chinese Academy of Sciences, discussing innovative technologies in the sweet potato industry, including the "potato rice" technology that transforms coarse grains into fine grains [22][23]. - The integration of technology and industry is advancing Guangdong's sweet potato production from traditional methods to large-scale, precise cultivation [24]. Group 3: Brand Development - Guangdong has established 18 key counties for sweet potato yield improvement and cultivated 35 leading enterprises in the sweet potato industry [53]. - The province has created three regional public brands and 26 product brands, enhancing the market competitiveness of Guangdong sweet potatoes [52]. Group 4: Market Expansion - The event showcased nearly 100 types of sweet potato products, attracting significant consumer interest and facilitating connections between businesses and buyers [50][52]. - Companies are innovating with sweet potato products, including sweet potato ice cream and snacks, appealing to younger consumers and expanding market opportunities [72][79]. Group 5: Future Initiatives - Six key cooperation projects were signed at the conference, focusing on the construction of a full industry chain base for purple sweet potatoes and the digital application of the industry [86][88].

Core Points - The article discusses the upcoming 2025 Guangdong Sweet Potato Industry Chain Cooperation Conference, which aims to enhance collaboration and innovation within the sweet potato industry [5][6][10] - The event will feature two main activities: the cooperation conference and the results exhibition, focusing on variety innovation, technological empowerment, industry upgrades, and brand building [8][9][11] Event Details - The cooperation conference is scheduled for December 12, 2025, at the Guangdong Agricultural Technology Promotion Center [21][27] - The results exhibition will take place from December 11 to 13, 2025, at the same venue, showcasing the latest achievements in the sweet potato industry [30][31] Agenda Highlights - The conference will include keynote speeches, innovation results presentations, and case sharing from industry leaders [36][37] - Notable speakers include Wu Qi, an academician from the Chinese Academy of Sciences, and representatives from various agricultural research institutions [36][37] Transportation and Access - Attendees are advised on transportation options, including shuttle services from designated hotels to the conference venue [62] - Specific traffic regulations will be in place during the event dates, affecting local vehicle access [56][57] Participating Companies - A list of participating companies includes Guangzhou Growth Land Agricultural Technology Co., Ltd., Shenzhen Purple Heart Seed Source Biotechnology Co., Ltd., and others, indicating a diverse representation from the industry [106]