冬藏薯香浓 盛 会启新篇！云浮 市云城区第八届 乡村美食（番 薯）旅游季邀您 共赴暖冬之约_ 南方+_南方plus 当冬凉笼罩田 垄，当灶间飘出 绵甜香气，便知 岭南的冬日已携 着番薯的馈赠如 约而至。田埂 上，农户挥锄翻 土，一个个裹着 泥土的"金疙 瘩"应声而出， 带着新鲜的地 气；厨房里，厨 师慢火细蒸，蒸 腾的热气里满是 勾人的甜香。番 薯，这枚刻着乡 土记忆的冬日标 配，早已从果腹 的杂粮，变成了 藏在烟火里的舌 尖珍味，温暖着 每一个寒冷的日 子。 清甜软糯的云城番薯。 冬吃番薯，赛过 进补。冬日食番 薯，恰是顺应时 节的养生智慧。 褪去暑热的身 体，正需要这份 温润滋养——它 富含的膳食纤维 能调理肠胃，让 冬日的消化更显 轻松。无论是蒸 得粉糯的白心 薯，还是烤得流 蜜的红心薯，都 是大自然为冬日 在云浮市云城 区，番薯更是长 成了"富民产 业"的模样。地 量身定制的"暖 身良方" 。 处北回归线附近 的云城，日照充 足、昼夜温差 大，前锋镇一带 的沙质土壤透气 肥沃，为番薯生 长创造了得天独 厚的条件。这里 的番薯自带"地 理名片"：香蜜 薯甜度适中带着 清香，粉心薯口 感绵密回甘悠 长，紫 ...

Core Insights - The article highlights the upcoming harvest season for sweet potatoes in Yunfu City, specifically in Yun District, which is a key production area in Guangdong Province [2][3][10]. Industry Overview - Yun District is recognized as one of the first key counties for sweet potato yield enhancement in Guangdong, benefiting from favorable subtropical monsoon climate and excellent soil conditions for cultivation [3][11]. - The district has implemented the "Hundred Million Project" to leverage its sweet potato industry advantages, focusing on increasing production and farmer income through substantial annual investments [12][14]. Production and Yield - By 2025, the sweet potato planting area in Yun District is expected to reach approximately 23,000 acres, with a projected yield of nearly 30,000 tons [15][18]. - The core area for sweet potato cultivation, Qianfeng Town, will have around 3,730 acres dedicated to sweet potatoes, with an anticipated yield of 4,460 tons [18][19]. Variety and Pricing - The district cultivates over 10 varieties of sweet potatoes, including fresh eating types like Watermelon Red and Marsha Lee, as well as dried and processed varieties [4][5][17]. - Expected purchase prices for sweet potatoes this year are similar to previous years, with Watermelon Red priced between 1.2-1.5 yuan per jin and retail prices ranging from 2-2.5 yuan per jin [20][21]. Future Development Plans - The local agricultural authorities aim to optimize sweet potato varieties, improve planting techniques, extend the industrial chain, and establish quality brands to create a standardized demonstration base for high-quality sweet potato cultivation [23][25]. - The goal is to develop the sweet potato industry into a pillar for rural prosperity and a model for integrated agricultural development in the province [25].

Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Yunfu City, aimed at enhancing the agricultural market system and promoting rural revitalization through various media and industry integrations [2][83]. Group 1: Action Plan Overview - Yunfu City has officially issued the "Media+ Empowerment 'Hundred Million Project' Agricultural Market System Construction Action Plan (2025-2027)" [2][3]. - The action plan aligns with provincial directives and focuses on increasing agricultural efficiency, rural vitality, and farmers' income [5][84]. - It outlines eight key tasks and three specific support measures, targeting market, industry, culture, agriculture-tourism, branding, technology, talent, and resources [6][8]. Group 2: Key Tasks and Goals - The initiative aims to achieve five main goals: promoting urban-rural consumption, developing agriculture-tourism, facilitating market access, increasing farmers' income, and transforming media [6][8]. - The plan emphasizes the role of media in market expansion, resource integration, brand building, and public opinion guidance to support the "Hundred Million Project" [8][9]. Group 3: Media and Market Integration - The strategy includes innovative "Media+Market" approaches to promote agricultural products through various cultural events and festivals [13][15]. - It aims to expand market reach to regions such as RCEP, Guangdong-Hong Kong-Macao Greater Bay Area, Beijing-Tianjin-Hebei, and Yangtze River Delta [15][18]. - The plan encourages the establishment of large agricultural enterprises that integrate planting, processing, and sales to enhance the agricultural value chain [18]. Group 4: Cultural Branding and Promotion - The initiative seeks to leverage local cultural resources to create unique cultural IPs and effectively tell the stories of agricultural brands [22][27]. - It promotes the development of "Media+Culture" to enhance the influence of regional public brands like "Yun Agricultural Products" and "Green Nourishment in Yunan" [27][80]. Group 5: Technology and Talent Development - The action plan emphasizes the integration of technology, such as AI and IoT, into agricultural production to strengthen the data foundation for "Media+Technology" [37][81]. - It includes training programs for new farmers to enhance their skills in production, market understanding, media, and operations [39][46]. Group 6: Local Implementation and Collaboration - Each county in Yunfu is actively responding to the action plan by developing specific implementation strategies and launching various initiatives [51][54]. - The collaboration among different media levels and local governments aims to create a comprehensive support system for the agricultural sector [75][78].