Core Insights - The event "Snowy Treasures, Fragrant Homes" was launched on November 11, 2023, in Putuo District, Shanghai, promoting Tibetan products in the Shanghai market [1] - The "Tibetan Products into Shanghai" initiative has been ongoing since 2021, enhancing the recognition and reputation of Tibetan specialty agricultural and handicraft products [3] Group 1 - The event aims to strengthen the ties between Tibet and Shanghai, showcasing the collaboration that has developed over the years [3] - Putuo District has established a supportive relationship with Yadong County in Tibet since 2013, focusing on leveraging local advantages to boost industry development [3] - Companies like Lhasa Kanda Automobile Trade Group and Shanghai Glacier 5100 Cosmetics Co., Ltd. participated in the event, sharing their brand stories and promoting Tibetan products [3] Group 2 - A market featuring Tibetan cultural products was held, showcasing various items such as low GI barley products, Tibetan milk tea, dried yak meat, and seabuckthorn juice, reflecting rich ethnic culture [3] - The event attracted many citizens, encouraging them to experience and purchase Tibetan specialty foods and cultural products [3]