黄河越过风沙，向东流去，在鄂尔多斯高原东南部边缘的准格尔旗折成一个急转向南的直角。这里地下 富含煤矿，但近些年，林果业作为准格尔的城市新名片，也呼之欲出。 过去几千年的历史，准格尔旗并不被记载为苹果产区。无论是曾举兵塞北、镇抚美稷的东汉名将张奂， 还是曾亲征葛尔丹、移驻沙圪堵的清康熙帝，也未在乌拉素河流域见过苹果。即便上世纪有村民零星栽 种，也始终未成规模。 2023年，准格尔旗政府出台林果业发展三年行动方案，以真金白银的政策与科技赋能，携手民间力量， 建立起百万亩林果基地。曾经的荒山秃岭，果味飘香。龙头企业更是借助政策东风，在此建起从育苗、 种植到精深加工的全产业链。 准格尔旗大部分面积被"地球癌症"砒砂岩覆盖，但通过近年来的治理，目前，全旗植被覆盖率达 76.2%，水土流失治理度达73%。 准格尔旗发布 图 产业链的延伸也深刻地改变了乡村面貌与农民命运。山村里近年来涌现出一批拥有百亩果园的种植大 户，普普通通的山杏、沙棘也被加工成畅销海内外的高端饮品。在政策持续发力、市场愈加成熟的前景 中，准格尔旗正以特色林果业为绘笔，勾勒出一幅产业兴、生态美、百姓富的乡村振兴新画卷。 在高原丘陵之间，建立起全链条林果产 ...

Core Insights - The event "Snowy Treasures, Fragrant Homes" was launched on November 11, 2023, in Putuo District, Shanghai, promoting Tibetan products in the Shanghai market [1] - The "Tibetan Products into Shanghai" initiative has been ongoing since 2021, enhancing the recognition and reputation of Tibetan specialty agricultural and handicraft products [3] Group 1 - The event aims to strengthen the ties between Tibet and Shanghai, showcasing the collaboration that has developed over the years [3] - Putuo District has established a supportive relationship with Yadong County in Tibet since 2013, focusing on leveraging local advantages to boost industry development [3] - Companies like Lhasa Kanda Automobile Trade Group and Shanghai Glacier 5100 Cosmetics Co., Ltd. participated in the event, sharing their brand stories and promoting Tibetan products [3] Group 2 - A market featuring Tibetan cultural products was held, showcasing various items such as low GI barley products, Tibetan milk tea, dried yak meat, and seabuckthorn juice, reflecting rich ethnic culture [3] - The event attracted many citizens, encouraging them to experience and purchase Tibetan specialty foods and cultural products [3]

Core Insights - The article highlights the transformation of Chinese agricultural products through deep processing, showcasing innovative products that cater to both domestic and international markets [1][3]. Group 1: Product Innovation - The introduction of unique products like pickled vegetable coffee from Chongqing's Fuling region has garnered significant attention, with over ten people expressing interest in tasting it within half a day at the conference [1][3]. - Fuling pickled vegetables have expanded their product line to include fruit pickles, instant soups, and mooncakes, aligning with health and diversification trends, and have received positive market feedback [3]. - New products such as seabuckthorn juice from Shanxi province have also emerged, with a high juice content of 85%, appealing to local tastes and attracting business interest from Chongqing [3][4]. Group 2: Market Expansion - The chrysanthemum products from Yunyang, including noodles and essential oils, have established a cultivation area of 53,000 acres, generating over 100 million RMB in comprehensive output value [4][5]. - Yunyang's chrysanthemum products are exported to markets in the EU, North America, and ASEAN, benefiting over 25,000 local farmers [5]. - The demand for non-concentrated fruit juices, such as the red heart grapefruit juice from Fengdu, is increasing globally, with interest from international markets like Russia [7]. Group 3: Industry Trends - The article emphasizes a significant shift in consumer preferences towards diverse and personalized agricultural products, driven by technological advancements and policy support [7]. - The transformation of agricultural products from raw materials to high-quality goods is seen as a critical evolution in the industry, with a focus on enhancing ecological and economic value [5][7].

Group 1: Agricultural Development - The introduction of new cotton varieties in Shache County has led to a significant increase in yield, with an average increase of over 50 kg per mu compared to previous varieties [7][8] - The coverage rate of leading cotton varieties in the county reached 240,000 mu, with intentions to plant 700,000 mu in the following year [7] - The county has also seen improvements in wheat and corn varieties, with the quality of first-grade wheat doubling compared to the previous year [8] Group 2: Policy and Financial Support - The implementation of a subsidy program for high-quality seeds has encouraged farmers to adopt better agricultural practices, with a 40% subsidy provided for seed costs [7] - A targeted assistance program has benefited over 60,000 households, with financial incentives for increasing corn yields and improving livestock breeding [9] - The county's agricultural development strategy includes integrating resources and enhancing the supply chain for various agricultural products [9] Group 3: Ecological Restoration and Industry Enhancement - Efforts to restore abandoned mines in the Karamay area have transformed the landscape, promoting ecological balance and agricultural productivity [12][13] - The introduction of advanced processing techniques for seabuckthorn has led to the production of popular consumer products, enhancing local economic development [11] - The focus on ecological restoration is aimed at creating sustainable agricultural practices that benefit local communities [14] Group 4: Water Supply and Infrastructure Development - The construction of small-scale water diversion projects in Jinghe County aims to provide consistent and quality water supply to rural areas, achieving a 99% rural tap water coverage rate by the end of 2024 [15][17] - Innovative methods have been employed to address challenges in water supply infrastructure, ensuring that clean water is accessible to rural populations [16] - The ongoing efforts in water supply projects reflect a commitment to improving living conditions and supporting agricultural activities in the region [17]

Core Viewpoint - The controversy surrounding Xibei's pricing and the perception of its food quality has sparked widespread discussion among consumers, highlighting a disconnect between the company's leadership and customer sentiments [6][10][11]. Group 1: Pricing Controversy - The issue began with a social media post by Luo Yonghao criticizing Xibei for its high prices and reliance on pre-made dishes, which resonated with many consumers [6][8]. - Xibei's founder, Jia Guolong, defended the pricing during a press conference, asserting that "Xibei is not expensive," but this response was met with skepticism from the public [6][10]. - The backlash included consumers sharing their experiences of high prices for common dishes, leading to a broader discussion about value and consumer trust [8][9]. Group 2: Consumer Sentiment - Many former patrons of Xibei expressed feelings of disconnection from the brand, noting that the prices have increased significantly while the perceived value has diminished [9][11]. - The sentiment among consumers is that they are willing to pay for quality but feel ignored when their concerns about pricing are dismissed [11]. - The situation reflects a broader trend where consumers are more cautious with their spending, leading to a reevaluation of what constitutes value in dining experiences [9][11]. Group 3: Brand Trust and Reputation - Xibei was once viewed as a reliable and reasonably priced dining option, but recent events have eroded that trust, with many consumers now feeling that the brand no longer understands their needs [10][11]. - The founder's comments have been compared to similar missteps by other brands, indicating a pattern of disconnect between company leadership and consumer expectations [10]. - The article suggests that restoring consumer trust will require more than just price adjustments; it necessitates a genuine understanding of customer experiences and expectations [11].

Core Viewpoint - The company leverages its industrial advantages to implement a dual approach of industrial assistance and consumer support, establishing a long-term mechanism that combines "blood transfusion" and "blood production" to invigorate the economic and social development of Xinjiang [1] Group 1: Industrial Assistance - The strategic cooperation between the company's subsidiary, Furuida Beauty, and Yiparhan in Xinjiang has led to the establishment of a lavender cultural industry park, which has become a popular tourist destination [2] - The industry park integrates planting, research and development, production, sales, and tourism, utilizing 95% of the national lavender planting resources in the Ili River Valley, and employs a model of "enterprise + cooperative + farmers" to increase farmers' income [4] - The company collaborates with research institutions to establish a platform for industry-academia-research cooperation, aiming to innovate the application of lavender active ingredients in pharmaceuticals and daily chemicals, filling a gap in the domestic high-end aromatic raw material market [6] Group 2: Consumer Support - The launch of the "2025 Great Warehouse East Move, Good Products Westward" national procurement initiative in Xinjiang showcases the company's multi-industry collaborative live streaming efforts [9] - The company has successfully established a direct supply chain for high-quality Xinjiang apricots to Shandong, reducing transportation costs and losses, thus enhancing farmers' income [11] - The company actively participates in promoting Xinjiang products through various channels, including online platforms and community activities, to create a sustainable commercial circulation network for rural revitalization [13]