莎车县巴格阿瓦提乡团结村的棉花田正在收获。 邓军强摄 徐波（右二）在哈巴河县与小朋友在一起。 杨帅君摄 克拉玛依白碱滩区矿山治理项目区微地形营造分水格。 付 晶摄 数据来源：《新时代党的治疆方略的成功实践》白皮书 王尧在克拉玛依白碱滩区矿山治理项目区，查看梭梭生长 情况。 付 晶摄 精河县城乡一体化水厂里，工作人员在巡检设备。 木黑提摄 帮农民增收谋实招 种地挑上"金扁担" 本报记者 郁静娴 在新疆莎车县阿扎特巴格镇11村，蓬松的棉桃如同云朵落在枝头，再过半个月就可采摘。棉农刘新宁 说："今年种的是新品种，看这吐絮情况，产量估摸着不错。" 作为农业农村部选派的援疆干部，去年4月吴显中来到莎车县工作。他发现，当地农业产业有基础，但 主要农作物品种偏多。"就拿棉花来说，全县有近20个品种，管理相对粗放，棉花卖不上好价钱。"吴显 中说。 咋样能让农民用上好种子？吴显中反复琢磨，多次调研。他细细梳理惠农政策，终于找到突破口。吴显 中和当地干部依托乡村振兴衔接资金，申请开展主导品种示范推广项目。去年先期引进4个优良棉花品 种，对种植户提供40%的良种补贴，供种厂家提供全程技术指导跟踪，农民有了积极性，好种子变成好 收成 ...

Core Viewpoint - The controversy surrounding Xibei's pricing and the perception of its food quality has sparked widespread discussion among consumers, highlighting a disconnect between the company's leadership and customer sentiments [6][10][11]. Group 1: Pricing Controversy - The issue began with a social media post by Luo Yonghao criticizing Xibei for its high prices and reliance on pre-made dishes, which resonated with many consumers [6][8]. - Xibei's founder, Jia Guolong, defended the pricing during a press conference, asserting that "Xibei is not expensive," but this response was met with skepticism from the public [6][10]. - The backlash included consumers sharing their experiences of high prices for common dishes, leading to a broader discussion about value and consumer trust [8][9]. Group 2: Consumer Sentiment - Many former patrons of Xibei expressed feelings of disconnection from the brand, noting that the prices have increased significantly while the perceived value has diminished [9][11]. - The sentiment among consumers is that they are willing to pay for quality but feel ignored when their concerns about pricing are dismissed [11]. - The situation reflects a broader trend where consumers are more cautious with their spending, leading to a reevaluation of what constitutes value in dining experiences [9][11]. Group 3: Brand Trust and Reputation - Xibei was once viewed as a reliable and reasonably priced dining option, but recent events have eroded that trust, with many consumers now feeling that the brand no longer understands their needs [10][11]. - The founder's comments have been compared to similar missteps by other brands, indicating a pattern of disconnect between company leadership and consumer expectations [10]. - The article suggests that restoring consumer trust will require more than just price adjustments; it necessitates a genuine understanding of customer experiences and expectations [11].

Core Viewpoint - The company leverages its industrial advantages to implement a dual approach of industrial assistance and consumer support, establishing a long-term mechanism that combines "blood transfusion" and "blood production" to invigorate the economic and social development of Xinjiang [1] Group 1: Industrial Assistance - The strategic cooperation between the company's subsidiary, Furuida Beauty, and Yiparhan in Xinjiang has led to the establishment of a lavender cultural industry park, which has become a popular tourist destination [2] - The industry park integrates planting, research and development, production, sales, and tourism, utilizing 95% of the national lavender planting resources in the Ili River Valley, and employs a model of "enterprise + cooperative + farmers" to increase farmers' income [4] - The company collaborates with research institutions to establish a platform for industry-academia-research cooperation, aiming to innovate the application of lavender active ingredients in pharmaceuticals and daily chemicals, filling a gap in the domestic high-end aromatic raw material market [6] Group 2: Consumer Support - The launch of the "2025 Great Warehouse East Move, Good Products Westward" national procurement initiative in Xinjiang showcases the company's multi-industry collaborative live streaming efforts [9] - The company has successfully established a direct supply chain for high-quality Xinjiang apricots to Shandong, reducing transportation costs and losses, thus enhancing farmers' income [11] - The company actively participates in promoting Xinjiang products through various channels, including online platforms and community activities, to create a sustainable commercial circulation network for rural revitalization [13]