Core Viewpoint - Beijing has launched a policy to support the pilot construction of new consumption formats, models, and scenarios, aiming to accelerate the development of an international consumption center city and stimulate market vitality [3]. Group 1: Policy Details - The policy, issued on February 11, includes unprecedented financial support to promote technological innovation and scenario revolution in the consumption sector [3]. - It focuses on three cutting-edge areas: the first-release economy, innovative multi-consumption scenarios, and IP cross-border integration [3]. - Each approved project must have a minimum actual investment of 1 million yuan, with a support ratio not exceeding 50% of the actual investment, and the maximum subsidy or reward for a single project can reach 20 million yuan [3]. Group 2: Support Methods - There are two types of support: - Reward projects, which include first-release centers, brand flagship stores, first-release events, and IP-themed stores, with a "reward upon meeting standards" approach [4]. - Investment subsidy projects, which cover the construction of multi-format integration scenarios and the creation of "AI + consumption" new scenarios, providing subsidies based on the approved actual investment [4]. Group 3: Technological Integration - The policy encourages the use of technologies such as artificial intelligence, embodied intelligent robots, virtual reality (VR/AR), and ultra-high definition to empower various venues like shopping malls, cultural sites, and parks [4]. - Specific innovative scenarios supported include smart guidance, robot-led explanations, VR shopping, AR fitting, virtual models, metaverse experiences, and smart theaters, all designed to enhance immersive and experiential consumption [4]. Group 4: Practical Applications - The policy coincides with ongoing practices in related fields, such as the "Spring Festival Metaverse" temple fairs, which utilize digital twin technology to create an online-offline interactive experience [6]. - A virtual idol named "Yuri" has received the first national identity certification for virtual idols in Beijing, allowing her to participate in public promotion as a "digital resident" [7]. - The first pilot verification platform for humanoid robots in Beijing has been launched, covering an area of 9,700 square meters, aimed at promoting the technological validation and commercialization of embodied intelligent robots [7].