Workflow
AI虚拟偶像
icon
Search documents
虚拟偶像迎来AI时刻:从“烧钱”到“生钱”的跨越
创业邦· 2025-10-31 10:19
Core Viewpoint - The article discusses the rise of AI virtual idols, highlighting their transformation from traditional models to AI-generated entities that resonate with audiences through relatable content and character development [10][22][38]. Group 1: AI Virtual Idols' Popularity - The song "没出息" became a viral sensation, with over 200 million views across platforms after being reinterpreted by the Innokids band [6][12]. - AI virtual idols are experiencing a global surge, with examples like the AI idol "YURI" achieving over 7 million views for its song "SURREAL" [6][8]. - The new generation of virtual idols is characterized by deep AI involvement in creation, leading to a significant shift in the production and consumption of music [10][12]. Group 2: Technological Advancements - The core driver of the recent boom in AI virtual idols is the ultra-realistic human-like representation, with many users unable to distinguish between AI and real performers [12][18]. - AI technology has drastically reduced production costs and time, with estimates suggesting a 90% decrease in costs and a reduction in creation time from months to days [15][17]. - AI music models like Suno and Udio allow for the rapid creation of original songs, transforming the music production landscape [15][16]. Group 3: Business Model Transformation - The integration of AI has restructured the business model of virtual idols, shifting from unprofitable ventures to potentially sustainable businesses [28][30]. - Music copyright revenue is becoming a stable income source, with successful examples like YURI generating significant sales from digital albums and NFTs [28][30]. - Brand collaborations and virtual concerts are emerging as new revenue streams, with companies exploring diverse monetization strategies [30][34]. Group 4: Character Development and Audience Engagement - Successful AI virtual idols are built on rich character backgrounds and relatable narratives, fostering emotional connections with audiences [20][24]. - The character "英子" from Innokids is designed to reflect real-life experiences, enhancing relatability and engagement [24][25]. - The industry is moving towards creating immersive experiences that blend AI and human creativity, aiming for a seamless integration of virtual and real elements [22][38].