Group 1 - The company has started to increase operational intensity across all stores, ensuring that each store has products listed, leading to initial sales activity [2] - Despite low sales per store, multiple stores have opened, resulting in several orders, indicating a positive start [2] - The company is experimenting with new advertising techniques to improve return on investment (ROI) [2] Group 2 - The company faced issues with negative feedback on its stores, which affected traffic and sales, but has managed to resolve some of these issues [2][4] - There is a significant amount of negative feedback related to products, with some items constituting 50% of the total feedback for certain stores [3] - The company is considering changing product categories to avoid ongoing issues with negative feedback [4] Group 3 - Customer service challenges are prevalent, with customers exhibiting demanding behavior and a lack of understanding of provided tutorials [5] - The company is experiencing high volumes of returns due to customer dissatisfaction, which complicates the sales process [5] - The operational workload has increased significantly, leading to fatigue among staff due to the demands of managing customer interactions and product listings [5]

Group 1 - The total sales from three stores reached ¥498.1 million, marking a significant milestone of daily sales exceeding ¥500 million [2] - The sales figure is noted as daily sales rather than daily income, indicating that it does not account for expenses such as advertising costs [2] - The overall advertising expenditure for the day was approximately ¥90 million, resulting in a net profit of around ¥400 million after deductions [2] Group 2 - The company has been operational for 65 days in the e-commerce sector, indicating a relatively short period to achieve this level of sales [2] - There is a recognition of the gap between the company and more established competitors, but there is a belief in gradual improvement and growth in the industry [4] - The company is focused on continuous learning and improvement, with an optimistic outlook towards becoming a significant player in the market [4]

Core Insights - The company is implementing a new operational strategy to enhance efficiency by automating the procurement and delivery of materials [3][16]. - The initial estimate of two days for the process was overly optimistic, highlighting the complexities involved in organizing and integrating new products into the system [3][8]. - The cost of acquiring materials was significantly lower than anticipated, with a total expenditure of only 8.7 yuan for 53 items, suggesting a potential for substantial cost savings [6][8]. Cost Management - The company realized that the total cost for acquiring 800 products could be around 100 yuan, which is well below the initial budget of 300 yuan [9][10]. - A small operational adjustment led to savings of over 300 yuan, equating to the revenue from selling 20 sets of materials [14][15]. - The company is exploring cost-effective solutions for server purchases, considering options from Alibaba Cloud and Tencent Cloud, which offer discounts for new users [18][20]. Automation Strategy - The company is transitioning towards a fully automated operation, utilizing servers to run software for automatic delivery on platforms like Achi and Xiaohongshu [18][21]. - The minimum configuration for the server is sufficient for the company's needs, with new users paying only 68 yuan per year compared to over 400 yuan for existing users [22][23]. - A successful negotiation with a server vendor allowed the company to access new user benefits despite being an existing customer, resulting in a cost reduction of over 300 yuan [26]. Market Insights - The company emphasizes the importance of leveraging online platforms like Taobao for resource acquisition, suggesting that unexpected opportunities may arise from such searches [28].

Group 1 - The core idea is to sell virtual products on the Xiaohongshu platform, leveraging the low cost of virtual goods as they can be delivered via cloud storage links, making the business model scalable [1] - The advantages of virtual e-commerce include minimal costs and the ability to generate significant income with proper project selection and execution [1][4] - Xiaohongshu allows users to open stores without upfront deposits, making it accessible for individuals to start selling virtual products [1] Group 2 - Revenue can be generated not only from selling virtual materials but also through knowledge payment methods, enhancing overall income potential [1] - The process of opening a store can be done via mobile or computer, with a straightforward submission of required information [1][4] - Selecting the right source for virtual materials is crucial, and it is advised to avoid copyrighted content to respect original creators [4] Group 3 - When publishing products, attention to detail in titles, images, and categories is essential for attracting customers [4] - Automatic delivery tools can be utilized to streamline the sales process, with many offering free trial periods [6] - It is recommended to balance promotional content with regular posts to maintain visibility and engagement on the platform [10]