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懂车帝携AI虚拟车展亮相广州车展 双线联动打造沉浸逛展
Huan Qiu Wang· 2025-11-21 14:42
Group 1 - The 2025 Guangzhou International Auto Show opened on November 21, showcasing a total exhibition area of 220,000 square meters with 1,085 vehicles, including 93 new launches and 629 new energy vehicles, which account for 58% of the total [2][4] - The core theme of this year's auto show is "New Technology, New Life," reflecting the dynamic growth of the Chinese automotive market, particularly in the new energy sector, which has seen penetration rates rise from 0.32% in 2014 to significant levels today [2] - Dongchedi introduced an online 3D "virtual auto show" and AI exhibition features, allowing users to explore vehicle details and obtain real-time information without being physically present at the event [4][6] Group 2 - Dongchedi partnered with Douyin Auto to create an interactive experience area, enabling users to view all participating models through a single page, alleviating traditional exhibition challenges [4] - The AI car selection tool, launched in July 2025, aims to meet diverse user needs for car selection, comparison, information inquiry, and transaction services, positioning itself as a "car buying expert in users' pockets" [6] - Since its launch in 2017, Dongchedi's mobile DAU has surpassed 10 million, with over 5 billion automotive interest users and 30,000 member merchants across more than 110 brands, emphasizing its role in enhancing the auto show experience through technological innovation [6]