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懂车帝携AI虚拟车展亮相广州车展 双线联动打造沉浸逛展
Huan Qiu Wang· 2025-11-21 14:42
Group 1 - The 2025 Guangzhou International Auto Show opened on November 21, showcasing a total exhibition area of 220,000 square meters with 1,085 vehicles, including 93 new launches and 629 new energy vehicles, which account for 58% of the total [2][4] - The core theme of this year's auto show is "New Technology, New Life," reflecting the dynamic growth of the Chinese automotive market, particularly in the new energy sector, which has seen penetration rates rise from 0.32% in 2014 to significant levels today [2] - Dongchedi introduced an online 3D "virtual auto show" and AI exhibition features, allowing users to explore vehicle details and obtain real-time information without being physically present at the event [4][6] Group 2 - Dongchedi partnered with Douyin Auto to create an interactive experience area, enabling users to view all participating models through a single page, alleviating traditional exhibition challenges [4] - The AI car selection tool, launched in July 2025, aims to meet diverse user needs for car selection, comparison, information inquiry, and transaction services, positioning itself as a "car buying expert in users' pockets" [6] - Since its launch in 2017, Dongchedi's mobile DAU has surpassed 10 million, with over 5 billion automotive interest users and 30,000 member merchants across more than 110 brands, emphasizing its role in enhancing the auto show experience through technological innovation [6]
广州国际车展即将开幕
Jing Ji Guan Cha Wang· 2025-11-12 09:54
经济观察网据广州国际车展组委会消息,第23届广州国际汽车展览会将于2025年11月21日至30日,在中 国进出口商品交易会展馆举办。本届车展集中展出新车高度聚焦电动化和智能化,共有首发新车93台, 展车总数1085台,其中新能源车629台。 ...
超30万平方米“海陆空”全景体验,2025海南露博会开启沉浸式汽车文旅新纪元
中国能源报· 2025-11-09 07:31
Core Viewpoint - The 2025 Hainan Auto Ecological Camping Expo aims to create a high-end platform that integrates industry exhibition, cultural exchange, leisure tourism, and investment promotion, showcasing a new way of automotive camping life and injecting new vitality into the construction of Hainan Free Trade Port [1][5]. Group 1: Event Overview - The expo officially opened on November 8, 2025, in Hainan, featuring a theme of "People, Cars, Life, Camping Sharing" [1]. - Key leaders and representatives from various sectors attended the opening ceremony, marking the beginning of an event that combines automotive culture, camping lifestyle, and Hainan's unique tourism [2][5]. Group 2: Industry Insights - The Deputy Director of the Industry Promotion Department of the Ministry of Culture and Tourism highlighted that automotive ecological camping is a new hotspot in cultural tourism consumption, meeting the diverse leisure needs of the public and promoting deep integration between the cultural tourism and automotive industries [5][9]. - The President of the China Automobile Circulation Association emphasized that cars are no longer just transportation tools but also mobile spaces that embody lifestyles, with camping offering a close-to-nature experience that resonates with modern living [9][11]. Group 3: Event Highlights - The expo features an innovative "Automobile + Camping + N" model, covering over 20 sectors including camping equipment, smart RVs, low-altitude economy, and duty-free consumption, achieving full industry chain coverage [11][13]. - The event includes a variety of activities such as the 2025 Auto Brand Conference, Hainan Free Trade Port Cross-Border E-commerce Ecological Conference, and various interactive projects like sunset parties and off-road experiences, aiming to create a comprehensive automotive camping cultural feast [32][33]. Group 4: Investment Opportunities - The event serves as a platform for investment promotion, with local officials presenting the investment environment, industrial policies, and development opportunities in Danzhou, inviting enterprises to share in the benefits of the Free Trade Port construction [17][18]. - The expo's scale is unprecedented in Hainan's exhibition history, with over 400 brands and more than 2,000 vehicles showcased across an exhibition area exceeding 300,000 square meters [22][24].
第22届海南国际汽车展览会在海口启幕
Zhong Guo Xin Wen Wang· 2025-11-06 09:54
Core Points - The 22nd Hainan International Automobile Exhibition and the Hainan International New Energy and Smart Automobile Exhibition commenced in Haikou on November 6, 2025 [1][3][5] Group 1 - The event showcases various types of vehicles, including small new energy vehicles and domestic new energy vehicles, attracting significant attention from visitors [3][5] - The exhibition features interactive experiences, such as test drives of new energy off-road vehicles, enhancing visitor engagement [5]
南京国际车展总成交额超15亿
Jiang Nan Shi Bao· 2025-10-13 03:34
Core Insights - The "2025 Nanjing International Auto Show and Nanjing RV Show" successfully concluded, showcasing the potential and vitality of the Jiangsu consumer market [1] - The event attracted approximately 208,000 visitors over six days, with total vehicle orders reaching 8,526 units and a total order value of 1.517 billion yuan, indicating an increase in both order volume and consumer interest compared to the previous year [1] - Over 80% of the vehicles displayed were new energy vehicles, reflecting a nearly 10 percentage point increase from the previous year, highlighting the growing penetration of electric and hybrid vehicles in the market [1] Event Highlights - The exhibition covered nearly 80,000 square meters with 91 participating brands and showcased nearly 1,000 vehicle models [1] - A special dynamic test drive area featured around 40 new energy models, enhancing the purchasing experience through hands-on interaction [2] - The event included a "NEED FOR STANCE" modification carnival, attracting significant attention with over 1,000 square meters dedicated to showcasing modified vehicles and related activities [2] Consumer Engagement Initiatives - The "Su New Consumption" autumn shopping festival featured various promotional policies, including a vehicle renewal policy offering subsidies up to 8,000 yuan for new passenger car purchases [3] - A "Fuel Jiangsu" lottery for consumers who refuel over 200 yuan, with prizes including a grand prize of 10,000 yuan and a 30 yuan fuel gift package [3] - The event implemented a free registration system for tickets, making it more accessible for attendees and enhancing the overall consumer experience [3]
“双节”期间,南京多场展会精彩亮相
Nan Jing Ri Bao· 2025-10-10 02:29
Group 1: Event Overview - The "Double Festival" holiday period in Nanjing featured multiple large-scale exhibitions, including the first Zijin Mountain National Trend Comic Culture Carnival and the 2025 Nanjing International Auto Show and Nanjing RV Exhibition [1] - The exhibition industry serves as a barometer for the national economy and a booster for industrial development, attracting tens of thousands of visitors and driving urban marketing and consumption [1] Group 2: Youth Engagement and Consumer Trends - The comic exhibition has become a popular destination for young people, with over 50,000 attendees reported at a national comic-themed event held from October 2 to 5 [2] - Young attendees actively participated in cosplay and related activities, with costs for costumes and accessories ranging from 800 to 1,000 yuan [2] - The event extended consumer engagement beyond the exhibition, with attendees planning visits to local attractions and shopping centers, spending over 1,000 yuan on merchandise [3] Group 3: Automotive Exhibition Insights - The Nanjing Auto Show attracted approximately 208,000 visitors over six days, generating 8,526 vehicle orders worth 1.517 billion yuan, with both order volume and interest increasing compared to the previous year [5] - The exhibition showcased a high number of new vehicle launches, including electric vehicles, which accounted for over 80% of the models presented [6] - The event provided a comprehensive platform for consumers to compare and test drive vehicles, enhancing the efficiency of the car-buying process [6] Group 4: Economic Impact - The exhibitions contributed to the local economy by transforming foot traffic into actual spending across various sectors, including dining, accommodation, and transportation [6] - Exclusive offers and subsidies at the auto show incentivized purchases, with some buyers reporting savings of over 10,000 yuan compared to regular prices [6]
2025第二十届南昌国际车展10月1日盛大开幕!
Sou Hu Wang· 2025-10-02 02:52
Core Insights - The Nanchang International Auto Show has evolved over 20 years from a simple car exhibition to a major event that promotes the automotive industry and consumer engagement in Nanchang [1][3][29] Group 1: Event Overview - The 20th Nanchang International Auto Show features over 60 brands and more than 700 vehicle models, showcasing a mix of domestic and international brands [14][16] - The event has become a significant platform for the automotive industry in Central China, reflecting the growth and transformation of the local automotive market [3][29] Group 2: Strategic Developments - A strategic partnership was established between the auto show and Jiangxi Kongjian Ganpo Low-altitude Economy Co., marking the introduction of the first "Low-altitude Flight Zone" in Jiangxi [7][18] - The event highlights the shift towards intelligent and connected vehicles, with a focus on new energy models and technological innovations [11][20] Group 3: Consumer Engagement and Promotions - The auto show serves as a key opportunity for consumers to purchase or upgrade vehicles, with various promotional offers and subsidies available [20][22] - Engaging activities such as car giveaways and interactive games are designed to enhance the consumer experience and attract a diverse audience [25][27] Group 4: Cultural Impact - The auto show has become a cultural phenomenon, featuring popular influencers and models to attract visitors and enhance the event's appeal [25][29] - It serves as a reflection of the evolving automotive culture in Central China, providing a platform for public discussion and engagement with automotive trends [29]
四川推广“票根经济”——串起文旅消费链
Jing Ji Ri Bao· 2025-09-10 22:10
Group 1 - The core concept of the "ticket root economy" is to enhance consumer experience by linking various sectors such as dining, tourism, and entertainment, thereby transforming consumption from a "single purchase" to a "chain experience" [1][2] - Chengdu's initiative to include car show tickets in the "ticket root economy" has led to a 6% increase in store sales during the event, indicating a positive impact on local businesses [1] - The "ticket root economy" has been effectively implemented in various cities, with initiatives like "free enjoyment with ticket roots" in Zigong, resulting in a 10% increase in restaurant revenue despite expected downturns due to museum closures [1] Group 2 - Sichuan's rich cultural and tourism resources are being leveraged through the "ticket root economy," which has become a new engine for urban consumption development, particularly through events like music festivals and film locations [2] - The film "Never Lost Love" premiered in Ganzi Prefecture, promoting tourism with ticket root discounts at local attractions, contributing to a 13.67% increase in tourist visits and a 13.71% rise in tourism revenue, totaling 39.8 billion yuan [2] - The "cross-city performance" model introduced by Sichuan integrates various tourism and cultural sectors, offering discounts on multiple products, with a total benefit exceeding 100 million yuan across five cities [2]
齐鲁车展数字化体验全面升级
Qi Lu Wan Bao· 2025-09-05 11:15
Core Insights - The article highlights the innovative digital cultural projects showcased at the 2025 Qilu Autumn Auto Show, particularly focusing on the AI interactive entity "Qiqi," the retro newspaper machine by Qilu Evening News, and the immersive experience brand "YUMO and Dream Talk" [1][2][4] Group 1: AI Interactive Entity "Qiqi" - "Qiqi" serves as a personalized automotive consultant, effectively answering consumer inquiries about vehicle models and recommendations based on user profiles and real-time exhibition data [1] - The AI technology utilized in "Qiqi" enhances consumer engagement by providing detailed and personalized responses, resembling a knowledgeable friend rather than a cold robot [2] Group 2: Retro Newspaper Machine - The retro newspaper machine by Qilu Evening News allows attendees to create personalized commemorative newspapers, integrating smart imaging and real-time scene fusion technologies [3] - This machine offers four different style templates for users to choose from, enhancing the social sharing aspect of the event and increasing its cultural impact [3] Group 3: "YUMO and Dream Talk" Immersive Experience - The "YUMO and Dream Talk" brand created a mixed-reality (MR) amusement park at the auto show, providing an engaging and interactive experience that connects virtual and real-world elements [4] - This immersive experience encourages consumer participation and content creation, further amplifying the digital influence of the auto show and showcasing the potential of mixed-reality technology in modern exhibitions [4]
可爱“云咩咩”空降齐鲁秋季车展,还有超多“萌”礼等你抱回家
Qi Lu Wan Bao· 2025-09-04 06:03
Group 1 - The 2025 Qilu Autumn Auto Show and the 52nd Qilu Automobile Exhibition will be held from September 4 to 8 at the Shandong International Convention and Exhibition Center, featuring various new car models and exciting benefits for attendees [1] - The organizing committee has collaborated with major exhibitors to prepare a wide range of exclusive gifts, including limited edition toys, blind boxes, and various promotional items such as water bottles, coffee cups, and picnic mats [3] - Attendees can enjoy the experience of viewing and interacting with cars while also receiving surprise gifts, with the opportunity to collect numerous items at no cost [11]