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一汽奥迪与华为已合作6年! 李凤刚揭秘背后细节:A5L、Q6L e-tron家族只是第一波
Mei Ri Jing Ji Xin Wen· 2025-08-08 10:51
Core Viewpoint - FAW Audi is launching the Q6L e-tron family and A5L models, marking a significant year for the brand in terms of product renewal and technology upgrades [1] Group 1: Product Launch and Technology - The Q6L e-tron family and A5L are built on the PPE and PPC platforms, respectively, representing the new generation of Audi's electric and fuel models [1] - Both models feature Huawei's QianKun driving assistance technology, applicable in various driving scenarios such as urban congestion and complex parking [1][2] - FAW Audi plans to introduce more models, including the new Q5L and a new fuel version of A6L, which will also incorporate Huawei's driving technology [1] Group 2: Collaboration with Huawei - FAW Audi has been collaborating with Huawei since 2019, resulting in over 22 models utilizing Huawei's QianKun technology, covering a price range from 150,000 to 1,000,000 yuan [2] - The collaboration aims to leverage both companies' strengths, although the timeline for product launch has been longer compared to other partnerships [2] - The Q6L e-tron utilizes the E1.2 electronic architecture, enhancing its computing power and data communication capabilities [2] Group 3: Safety and Design Considerations - In battery design, FAW Audi opted for the CTM model over CTB and CTC, prioritizing safety and cost-effectiveness in case of battery cell damage [3] - The A5L model features an extended wheelbase of 77 mm compared to the global Audi A5, aligning it closer to the C-segment vehicle dimensions [3] Group 4: Market Strategy and Sales Model - FAW Audi is adopting a "fusion direct sales" model, combining its strong dealer network with elements learned from new energy vehicle manufacturers [4] - The sales strategy aims to provide a user-friendly experience while managing operational costs effectively [4] - The A5L will initially use this new sales model, but may revert to traditional dealer methods due to expected high sales volume [4] Group 5: Competitive Positioning - FAW Audi expresses confidence in the market performance of the Q6L e-tron family and A5L, highlighting its collaboration with Huawei as a competitive advantage over traditional luxury brands and new energy vehicle manufacturers [5]