Core Insights - The demand for intelligent transformation in the new energy sector is driving technological innovation across the supply chain, with companies like CATL, Huawei, and Horizon becoming key players [1] - The relationship between automakers and suppliers is evolving from a traditional buyer-supplier dynamic to a partnership model, emphasizing the importance of a stable supply chain for market competitiveness [1][3] - SAIC Volkswagen has been a significant influence in optimizing supply chains and fostering technological upgrades in the automotive industry over the past 40 years [2][3] Supply Chain Dynamics - The structure of electric vehicles is more centralized compared to traditional fuel vehicles, leading to a reshaping of the automotive supply chain [3] - Traditional suppliers are actively transforming, while innovative suppliers are emerging, particularly in the fields of power batteries and intelligent driving [3] - The collaboration between automakers and suppliers is evolving into a comprehensive cooperative mechanism that spans research, manufacturing, and service [3] Market Competition - The stability of the supply chain is crucial for the quality of the final product and overall market competitiveness, especially in the context of intense price wars [4] - The Chinese automotive industry is facing challenges from price wars that threaten supply chain stability, as highlighted by the China Association of Automobile Manufacturers [4] SAIC Volkswagen's Strategy - SAIC Volkswagen emphasizes the importance of a stable supply chain as a foundation for development, ensuring product quality consistency through rigorous supplier management [5][6] - The company has achieved significant sales milestones, with over 1.2 million units sold in 2024, and a 15.1% year-on-year increase in June sales [6] - SAIC Volkswagen's reputation for quality has led to a perception of its approved components as "exempt from inspection" by other manufacturers [7] Technological Partnerships - SAIC Volkswagen has formed strategic partnerships with leading technology companies to innovate and provide new intelligent mobility solutions [7] - The company is set to launch new models, including the ID.ERA and upgraded versions of popular models, as part of its multi-brand strategy [8]

Group 1: Overall Performance - Volkswagen Group reported global vehicle deliveries of 4.41 million units in the first half of 2025, representing a year-on-year growth of 1.3% [1] - The sales of electric vehicles (EVs) surged by 47% year-on-year, reaching 465,500 units, which accounted for 11% of the total sales, up from 7% in the same period last year [1] Group 2: Market Performance in China - In the Chinese market, Volkswagen Group delivered 1.31 million vehicles, a slight decline of 2.3% year-on-year, but June sales showed a recovery with 247,000 units sold, marking a 9% increase [1] - Volkswagen brand (including Jetta) delivered 996,000 units in the first half of 2025, a year-on-year increase of 1.1%, with significant contributions from the Sagitar and Passat models [2] Group 3: Strategic Initiatives - Volkswagen Group plans to launch approximately 30 new energy vehicles by 2027 and increase this number to 50 by 2030, covering a range from A-class to C-class products [1][3] - The company is set to initiate its largest-ever new energy product offensive in China at the 2025 Shanghai International Auto Show, with new intelligent connected vehicles scheduled for delivery starting in the second half of 2025 [3] Group 4: Future Strategy - Volkswagen aims to implement the "In China, For the World" strategy, leveraging China's production capacity and technological advantages to expand its overseas market presence [4]

在欧洲市场，大众汽车集团纯电动汽车销量同比大幅增长89%，稳居欧洲纯电市场第一；在美国市 场，集团纯电动汽车交付量同比增长24%。"南美和欧洲的收益，基本抵消了中国和北美的下降预 期。"舒伯特说。 面对持续的"价格战"，以及激烈的市场竞争，上半年，大众汽车集团各品牌在中国市场的交付量同 比小幅下降2.3%至131万辆。值得一提的是，6月单月，其交付量达24.7万辆，实现同比增长9%，这也 推动大众汽车集团上半年在华销量达成预期目标。 得益于众多新车型的推出，以及一系列降本增效举措的实施，今年上半年，面对充满挑战的市场环 境，大众汽车集团依然取得了令人瞩目的成绩，尤其纯电动车型表现优异，同比增长近50%。 7月9日，大众汽车集团公布上半年销量数据，1-6月其全球累计交付新车441万辆，实现同比增长 1.3%。纯电动车型更是同比增长47%至46.55万辆，在整体销量中的占比由去年同期的7%提升至11%。 此外，大众汽车集团总订单量同比提升约20%，其中纯电动汽车订单增长超60%。 "由于许多新车型的推出，大众集团继续保持强劲的增长势头，尤其是纯电动车辆。这一趋势在欧 洲尤为显著，我们在西欧交付的车辆中，五分之一是 ...

在中国市场，大众汽车集团上半年共交付131万辆新车，同比微降2.3%，但6月单月交付24.7万辆，同比 增长9%，显现出明显的复苏趋势。具体到品牌表现，大众汽车品牌（含捷达）上半年累计交付99.6万 辆，同比增长1.1%，其中速腾与帕萨特持续领跑各自细分市场，6月单月销量达18.73万辆，同比增长 15.1%；奥迪品牌则保持高端市场前三地位。 当前，大众正加速推进"在中国，为中国"的本土化战略。根据大众汽车集团与中国一汽签署技术合作升 级协议，双方计划从2026年开始，为中国市场推出超过11款全新车型。同时，大众的新能源车将引入全 新的CMP等电动平台和电子架构CEA，加速智能电动车的转型。 产品规划上，大众汽车集团（中国）在2025年下半年将率先推出奥迪E5 Sportback、Q6L e-tron（纯电） 及奥迪A5L/A5L Sportback（燃油）等新车型，2026年前计划在华推出超20款智能网联车型，覆盖多种 动力形式。到2027年，大众的新能源车型将扩充至约30款，2030年进一步提升至约50款，其中纯电车型 占30款。 封面图片来源：每经记者 李星 摄 每经记者｜刘曦 每经实习编辑｜余婷婷 7 ...

Investment Rating - The report maintains a neutral investment rating for the automotive and parts industry [5] Core Viewpoints - The governance of "involution" competition is expected to promote healthy development in the industry, with continued focus on companies within the Huawei supply chain [1][13] - June sales in the automotive industry benefited from consumption promotion policies, with significant year-on-year growth observed [11][17] - The report suggests that companies related to the Huawei supply chain will be less affected by price competition, indicating a stable order growth for models like the Hongmeng Zhixing S800 [12][19] Summary by Sections Investment Suggestions and Targets - The report recommends continued attention to the Huawei supply chain, including complete vehicles and auto parts, with a focus on competitive domestic brands and new forces in intelligent driving technology expected to expand market share by 2025 [2][14] - Suggested companies for investment include SAIC Motor, JAC Motors, BYD, and several others in the automotive and parts sectors [15][16] Sales Tracking - In June, the wholesale sales of passenger cars reached 1.235 million units, a year-on-year increase of 15%, while retail sales reached 763,000 units, a year-on-year increase of 3% [17] - Notable sales growth was reported for several new energy vehicle brands, with Hongmeng Zhixing delivering 52,747 units in June, marking a new monthly high [19] Industry Dynamics - The automotive industry is taking proactive measures to combat "involution" competition, including shortening supplier payment terms to 60 days and implementing various actions to stabilize pricing and improve profitability [13][22] - The report highlights that the central government is focusing on eliminating low-price disorderly competition and enhancing product quality across the industry [13] Market Performance - The automotive sector's overall performance has been relatively flat, with the motorcycle and other segments showing better performance [22] - The report notes that the automotive industry has underperformed compared to the broader market indices, indicating a need for strategic adjustments [24]

Investment Rating - The report maintains a "Positive" investment rating for the automotive industry, particularly focusing on the mid-to-high-end market and strong alpha companies [3][4]. Core Insights - The Chinese automotive market is transitioning between the third and fourth consumption eras, with a notable expansion in mid-to-large SUVs and personalized products, indicating untapped consumer potential [4]. - The report emphasizes the importance of innovative supply to stimulate market demand, highlighting products like Yu7, Zun Jie S800, and upcoming models from Li Auto as key drivers [4]. - The report suggests continued attention to strong alpha manufacturers such as Li Auto, JAC, Xiaomi, and Seres, as well as their corresponding supply chain companies [4]. Industry Update - Retail sales of passenger cars reached 570,000 units in the 26th week of 2025, with a month-on-month decrease of 1.38%. Traditional energy vehicles sold approximately 274,000 units, down 7.43%, while new energy vehicles sold 296,000 units, up 4.96%, achieving a penetration rate of 51.93% [4]. - The automotive industry experienced a total transaction value of 425.645 billion yuan this week, reflecting a week-on-week decrease of 5.01% [4]. - The automotive industry index rose by 0.10% this week, while the Shanghai and Shenzhen 300 index increased by 1.54%, indicating that the automotive sector's performance was below the broader market [11]. Market Conditions - The report notes that 123 automotive stocks rose while 159 fell this week, with the largest gainers being TaoTao Automotive, Hunan Tianyan, and Zhengyu Industrial, which saw increases of 29.8%, 21.0%, and 18.3%, respectively [15]. - Key events include the launch of the Xiaopeng G7, which exceeded pricing expectations and features advanced autonomous driving capabilities, and the opening of BYD's factory in Brazil, enhancing its presence in the Latin American market [5][8]. Investment Recommendations - The report recommends focusing on domestic strong alpha manufacturers such as BYD, Geely, and Xiaopeng, as well as companies involved in the trend of smart technology, including Jianghuai Automobile and Seres [4]. - It also suggests monitoring state-owned enterprise reforms, particularly with SAIC Motor, and identifying component manufacturers with strong growth potential, such as Fuyao Glass and New Spring [4]. Key Events - Xiaopeng G7 was launched with a starting price of 195,800 yuan, featuring advanced AI capabilities and a significant increase in autonomous driving performance [5][41]. - BYD's new factory in Brazil aims for an annual production capacity of 150,000 vehicles, with plans to expand to 300,000 units, marking a significant step in its global strategy [8][9].

Core Viewpoint - FAW-Volkswagen has demonstrated strong sales performance in June, with a total vehicle sales of 160,110 units, marking a year-on-year increase of 15.1%, indicating a recovery in the fuel vehicle market and a solid competitive position in the industry [1][14]. Sales Performance - In June, the Volkswagen brand delivered 87,048 units, a significant year-on-year increase of 12.5%, leading the joint venture segment and contributing to the recovery of the fuel vehicle market [1]. - Audi brand sales reached 61,010 units, reflecting a year-on-year growth of 15.7%, while the Jetta brand saw a remarkable increase of 33.4% with 12,052 units sold [1]. Product Strategy - FAW-Volkswagen has launched several new models to strengthen its competitive edge, including the all-new Tayron L, which features innovations in intelligent driving, safety, and design, catering to customer demands for both driving pleasure and comfort [3]. - The Audi Q6 Le-tron, introduced in May, is a flagship model based on the PPE luxury electric platform, showcasing advanced technology for high-net-worth customers [3]. - The Jetta VA7, launched earlier in the year, addresses family customers' needs for safety, space, and cost-effectiveness [3]. Strategic Initiatives - The company is advancing its "oil-electric hybrid coexistence" strategy, focusing on a multi-technology approach that includes fuel, hybrid, and pure electric vehicles to meet diverse customer needs [5]. - A new CMP platform concept car, ID.AURA, was unveiled, designed specifically for the Chinese market, enhancing personalized and efficient electric mobility experiences [5][13]. Customer Service Enhancements - FAW-Volkswagen is focusing on service differentiation amidst intense competition, launching a marketing transformation to enhance customer experience throughout their lifecycle [6][8]. - The company has expanded its sales service network, aiming to exceed 1,000 dealerships by the end of the year, ensuring broader market coverage [8]. - Audi has introduced "卓·悦服务Plus" to upgrade customer experience, while Volkswagen has revamped its service brand to include comprehensive customer rights and benefits [8]. Employee Engagement - FAW-Volkswagen has been recognized as a "China Outstanding Employer" for the 16th consecutive time, emphasizing the importance of employee satisfaction as a foundation for customer satisfaction [10]. Future Outlook - The company is set to introduce 11 new models tailored for the Chinese market starting in 2026, with a goal of launching over 20 new models by 2030 under its hybrid strategy [13]. - FAW-Volkswagen is collaborating with the China Automotive Technology and Research Center to enhance safety standards and promote high-quality development in the automotive industry [13][14].

在2025年中国车市激战正酣的上半场，上汽交出了一份"三驾马车"齐头并进的答卷：上半年自主品牌强势崛起占比超六成，新能源持续高歌猛进，海外市场 稳步回升向好势头明显。 这份成绩单背后，一场更深层的变革正在上演——上汽正以"刀刃向内"的勇气推动全面深化改革，凭借"自主崛起定义技术高度"与"合资阵营重构产品逻 辑"的双轮驱动模式加速奔跑。 更值得关注的是，上汽联手华为打造的"尚界"项目，正以20万级标配高阶智能辅助驾驶的颠覆性姿态，直击行业"不可能三角"，将城市NOA能力拉入主流消 费区间，上汽不仅在逆势上行，更在智能电动车普及战中引领破局。 "三驾马车"齐头并进 新能源领域同样高歌猛进。上半年，上汽新能源车销量达到64.6万辆，同比大涨40.2%。仅6月份，新能源车销量就达12.1万辆，同比增长29.2%。细分品牌 中，智己汽车6月终端交付量突破6000辆，其"双6系"产品持续热销；上汽乘用车新能源销售1.6万辆，同比增长44.1%；上汽通用五菱新能源更是以7万辆的 单月成绩，实现36%的同比增长。 海外市场在逆风中展现韧性。尽管面临反补贴税，上汽上半年海外市场累计销售仍达49.4万辆，同比增长1.3%，稳步回 ...

2025年7月3日，全新上汽奥迪A5L Sportback开启预售，满足用户对性能驾控与高阶辅助驾驶的细分需求，限时 臻享26万元起。本次预售共五款车型，包含豪华型、尊享quattro型、首发限量版，以及标配华为乾崑智驾技术的智 领型和智领quattro型。 活动期间，支付5,000元预售订金即可尊享多重限时优先权益，预售订金可抵扣上市后的购车定金。其中包括10,000元 限时升级价值25,000元的首发限量版专属套装；免费升级价值8,000元的竞享套装；更有三款价值6,000元的奥迪在华首发高 定车色随心选装；还能尊享价值5,000元的2年4次奥迪标准保养服务；以及车联网及高阶智驾保障服务。 作为上汽奥迪引领未来的战略力作，全新上汽奥迪A5L Sportback 深耕中国市场，以前瞻视野融淬德系百年豪华底蕴与 中国智造巅峰实力。于设计、智能和性能三大维度精进跃升，重新定义豪华出行新方式，引领燃油时代智能化变革，重塑 豪华轿跑新标杆。 传承设计经典，突破美学边界 全新上汽奥迪A5L Sportback传承奥迪A5经典设计语言，保留标志性的溜背轮廓、掀背尾门与无框车门造型，融入RS5 运动基因，并巧妙集成激光雷 ...

Core Insights - FAW-Volkswagen is revitalizing its leadership position in the joint venture automotive sector through organizational changes and channel restructuring, leading to increased sales momentum [1] Sales Performance - In June 2025, FAW-Volkswagen's Volkswagen brand sold 87,048 units, a year-on-year increase of 12.5% - Audi brand sales reached 61,010 units, up 15.7% year-on-year, while Jetta brand sales surged by 33.4% to 12,052 units - Total vehicle sales for the three brands amounted to 160,110 units, with a 1 percentage point increase in fuel vehicle market share [1][4] Audi Brand Recovery - Audi's sales surpassed 60,000 units in June, marking a significant recovery in the luxury vehicle segment, which has been under pressure from price wars for over a year - The brand's recovery is attributed to breakthroughs in product offerings, marketing strategies, and channel expansion, including the launch of new models like the A5L and Q5L [4][5] Marketing and Channel Expansion - FAW-Volkswagen is enhancing its marketing capabilities by engaging directly with consumers through social media and influencer sales strategies - The company is also expanding its dealership network, aiming to increase the total number of dealerships to over 1,000 by the end of the year, which is part of the "Hundred Stores Thousand Families" initiative [5][8] Organizational Changes - In April 2025, FAW-Volkswagen initiated a major organizational transformation to shift towards a customer-centric sales model, with a comprehensive restructuring completed by the end of May - The company is focused on achieving breakthroughs in product offerings, marketing, cost efficiency, and shareholder collaboration [5][9] Future Outlook - The company plans to launch 11 new models across the Volkswagen and Jetta brands, with a steady stream of new products expected in the coming months - The positive sales signals from Audi and the aggressive dealership expansion are anticipated to energize FAW-Volkswagen's product strategy for the second half of the year [9][11]